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Social Media Plan - Javier Varela

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Social Media Plan: Ponencia de Javier Varela en las Jornadas Trends & Creativity del Clúster do Produto Gráfico e do Libro Galego

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Media Plan - Javier Varela

  1. 1. Seminarios Trends & Creativity - Santiago, 18 Noviembre 2010 estrategia para tu plan de comunicación social media plan online
  2. 2. www.javiervarela.net comenzamos...
  3. 3. www.javiervarela.net
  4. 4. www.javiervarela.net Social Media son personas teniendo conversaciones online.
  5. 5. www.javiervarela.net ¿cómorr...? social media plan
  6. 6. www.javiervarela.net Podemos entenderlo como la puesta en marcha, por parte de una empresa o una persona, de una estrategia de presencia en la web social o en los medios de participación social, para aprovechar un nuevo canal de comunicación que puede reportarle múltiples ventajas. La presencia hoy en día de las empresas en los social media, debe ser una cuestión principal, y no acciones aisladas sin un objetivo ni un horizonte claro. social media plan
  7. 7. www.javiervarela.netwww.javiervarela.net Let's GO!!
  8. 8. www.javiervarela.net ¿para qué quieres estar? plantéate objetivos 1
  9. 9. www.javiervarela.net ¿paraqué quiero estar enlas redes sociales
  10. 10. www.javiervarela.net  Incrementar nuestra presencia en la red  Incrementar nuestro reconocimiento de marca.  Generar tráfco hacia nuestra web corporativa.  Incrementar el nivel de interacción de nuestros usuarios o incrementar nuestros contactos.  Posicionarnos como referentes en nuestro sector a través de la generación de contenido. objetivos
  11. 11. www.javiervarela.net  Lanzar nuevos productos y dar más visibilidad a nuestras campañas.  Mejorar nuestro servicio de atención al cliente y fomentar la fdelización.  Mejorar nuestra reputación si esta no es del todo buena, o comenzar a tenerla si no se nos conoce.  Etc. objetivos
  12. 12. www.javiervarela.net objetivos
  13. 13. www.javiervarela.net objetivos cuantitativos
  14. 14. www.javiervarela.net objetivos cualitativos cuantitativos
  15. 15. www.javiervarela.net objetivos cualitativos cuantitativos reales
  16. 16. www.javiervarela.net objetivos cualitativos cuantitativos reales alcanzables
  17. 17. www.javiervarela.net objetivos cualitativos cuantitativos reales alcanzables medibles
  18. 18. www.javiervarela.net que se cuece a tu alrededor analiza la situación 2
  19. 19. www.javiervarela.net ¿qué se dice de nosotros?
  20. 20. www.javiervarela.net ¿dónde se habla de nosotros?
  21. 21. www.javiervarela.net ¿quiénes somos en internet?
  22. 22. www.javiervarela.net ¿quiénes queremos ser?
  23. 23. www.javiervarela.net ¿que hace la competencia?
  24. 24. www.javiervarela.net importante defnirlas keywords
  25. 25. www.javiervarela.net ¿a quién te vas dirigir? defne tu target 3
  26. 26. www.javiervarela.net olvídate de querer venderle a todos
  27. 27. www.javiervarela.net
  28. 28. www.javiervarela.net http://static.betazeta.com/www.fayerwayer.com/up/2008/10/apple-haircut.jpg hay gente para todo ¡¡búscala!!
  29. 29. www.javiervarela.net cuál será tu 'engagement' posicionamiento 4
  30. 30. www.javiervarela.net 4 crea un con el usuario vínculo
  31. 31. www.javiervarela.net busca un engagement
  32. 32. www.javiervarela.net ponte manos a la obra plan de acciones 5
  33. 33. www.javiervarela.net canalesescoge los formatos y los
  34. 34. www.javiervarela.net márcate plazos para desarrollar tu estrategia timing
  35. 35. www.javiervarela.net es importante la asignación de recursos y personas recursos
  36. 36. www.javiervarela.net mensaje decide el mensaje y el tono de la comunicación
  37. 37. www.javiervarela.net contenido contenido contenido contenido contenido contenido contenido contenido
  38. 38. www.javiervarela.net ponte manos a la obra pero sobre todo...
  39. 39. www.javiervarela.net http://i225.photobucket.com/albums/dd308/carlosl391186/spam1.jpg
  40. 40. www.javiervarela.net http://i225.photobucket.com/albums/dd308/carlosl391186/spam1.jpg
  41. 41. www.javiervarela.net http://i225.photobucket.com/albums/dd308/carlosl391186/spam1.jpg
  42. 42. www.javiervarela.net si no medimos no sabemos monitoriza y mide 6
  43. 43. www.javiervarela.net teníamos unos objetivos ¿no?
  44. 44. www.javiervarela.net ¿que puedo medir?
  45. 45. www.javiervarela.net atención participación infuenciaautoridad tráfco tiempo en la web usuarios únicos usuarios recurrentes … comentarios blog, FB ‘me gustas’ views Youtube … seguidores suscriptores mail sindicación feeds fans en FB … citas a nuestra marca menciones links entrantes … Peter Kim http://www.beingpeterkim.com/2008/09/a-framework-for.html
  46. 46. www.javiervarela.net herramientas para medir
  47. 47. www.javiervarela.net para no olvidar... en resumen
  48. 48. www.javiervarela.net cambia el chip!!
  49. 49. www.javiervarela.net o coger el tren puedes quedarte sentado esperando...
  50. 50. llegó el momento escuchar y compartir www.javiervarela.net
  51. 51. www.javiervarela.net abre tu mente y abandona el control
  52. 52. www.javiervarela.net esquemas mentales y deja de lado algunas viejas reglas de marketing rompe tus
  53. 53. www.javiervarela.net comunidad trata de construir una
  54. 54. www.javiervarela.net empápate de la nueva cultura
  55. 55. www.javiervarela.net no desesperes esto es una carrera de fondo
  56. 56. www.javiervarela.net sé tu mismo relájate, disfruta y
  57. 57. www.javiervarela.net continuará...
  58. 58. muchas gracias por vuestra atención www.javiervarela.net
  59. 59. Javier Varela mail: info@javiervarela.net twitter: @javiervarela blog: www.theorangemarket.com web: www.javiervarela.net

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