We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
3Our Audience is Your Audience
94% Of the Convince & Convert audience inﬂuences purchases of software, conferences, etc. Based on 2016 survey of the C&C audience base 96% Of the Convince & Convert audience expects their marketing budget to stay the same or increase in 2017 Reach Marketers Who Make Buying Decisions
4Our Audience is Your Audience
67% 32% Of the Convince & Convert audience has been in marketing for six + years Of the Convince & Convert audience has been in marketing for ﬁfteen + years Reach Wise, Experienced Marketers 6 years 15 years Based on 2016 survey of the C&C audience base
5Our Audience is Your Audience
Of the C&C audience has a title of manager or higher. 73% Our Audience Has Clout Based on 2016 survey of the C&C audience base
7 The Convince & Convert
team will work with you to select a date and a topic for your message. The email itself is then written personally by Jay Baer, includes information only about your company, and is sent from him (not in a template) to the entire Convince & Convert email list (~ 50,000 and growing by ~1,500/month). You will, of course, have the opportunity to approve and edit the email before it is sent. Routinely, these emails from Jay generate 500+ instant downloads and free trial requests for our sponsors. We do not want to fatigue our list, so these emails are sent on an infrequent basis, and Jay insists that they are only sent on behalf of companies and solutions he personally and proudly endorses. Lead-Generation Solutions $5,000/send “…qualified leads (and demo conversions) have poured in, which makes the investment well worth it. When analyzing our other paid channels and marketing investments from this year, the cost-per-lead doesn't even compare!” - Brad Beutler, Senior Marketing Manager, Sigstr Our very best source of instant lead generation. Single Subject Emails
8 Digital Magazine Sponsorship Founded
in 2008, ConvinceAndConvert.com has grown to be a go-to resource that has been named the #1 content marketing site on the Internet and the #3 online social media marketing site. With 8 new posts per week from some of the leading digital marketers in the world, ConvinceAndConvert.com continues to set the pace for insights and education. The secret to the site’s success is its focus on “and therefore… ” content, whereby digital marketing news isn’t reported, it’s interpreted. ConvinceAndConvert.com is the site for serious, strategic marketers who need to know how to take advantage of changing trends and techniques. To help you take advantage of our reach and drive leads for you, we only allow six sponsors of the site for the year. This means that your sponsorship message will be seen on approximately 50% of all pages of this powerhouse site, generating a minimum of 1.3 million highly-targeted conversion opportunities. Ads on the site are 250x250 pixels and you can change or rotate your creative as often as you like. Join some of the world’s best digital marketers who generate awareness, leads and conversions via ConvinceAndConvert.com. Lead-Generation Solutions $1,500/month One of the leading digital marketing publications, with more than three million visits each year. Your ad here
9 Webinar Partnership Lead-Generation Solutions
“Thank you for your participation on our webinar last week! You did a fantastic job and we were able to crush our registration goals! So, again, thank you for your work and for staying so on top of all of your deliverables… Looking forward to working with you and your team again in the future.” Ashley Pretnik Demand Generation Marketing Manager Generate measurable marketing-qualified leads for your organization. Jay Baer and the Convince & Convert team will collaborate with you on a custom Webinar, with Jay co-creating slides with your team, and co-presenting the material during the Webinar. Our partners take the lead on landing page design and follow up/nurturing as we want the leads to be YOURS. For the Webinar, the Convince & Convert team will deliver a robust campaign to help drive registrations and downloads. This will include promotion on: • The slide down area at the top of all pages on ConvinceAndConvert.com • A webinar animated display ad (provided by partner) included in the “see Jay speak” section of the site • Twitter, Facebook, LinkedIn, G+ and Instagram beginning two weeks from release date (totaling more than 500,000 social connections) • A blog post recapping the Webinar, written by Jay Baer linking to your preferred download page (these posts generate substantial trafﬁc and lead gen after the Webinar has been ofﬁcially released - a great “second wave” opportunity) • Our email newsletter that is received by ~ 50,000 marketers $12,500/webinar
10Lead-Generation Solutions Webinine Partnership A
Webinar in nine minutes or less – great for driving awareness and leads. For those short on time, we offer a mini-webinar, or as it says (Web-in-Nine) meaning nine minutes or less to learn something new. The intention here is to keep the content relatively short, concise and consumable by your audience - on their time. Webinine’s can be a topic of your choice and work well in series of three. Building on one topic over the course of a few weeks can provide a powerful Youtility to your audience (and builds your credibility and reliability for great content). We’ll work together to choose a topic which your brand can be an expert in as well as from our experience we believe the market is prime to receive. Next we develop a “script” as well as a short slide presentation, again keeping the content intended for about nine minutes. We record the Webinine using a co-branded template and release the piece via our blog and social media channels. What’s more, you receive a full version of the Webinine for your release and promotion. Webinines work well for lead-gen campaigns as well as top or middle of the funnel sales initiatives, providing consumable content in a short amount of time - winning marketers hearts (and email addresses) every time. $5,000/webinine
11 Webinar of the Week
Lead-Generation Solutions If you have an independent webinar (outside of one you produce with us) we can help you promote that, too! Each week we’ll feature a “Webinar of the Week” and write a blog post about it. You send us the registration link and a short paragraph. We’ll make sure our audience knows about the opportunity and drive registrations directly to your page. We’ve nicknamed this the WOW - and it’s just that. Think of it as a direct endorsement for your event a la “Convince & Convert thinks this event is worth your time, register today!” We recommended promoting your webinar about two to three weeks before the live date. As an added value we’ll cover your webinar through our blog including a top of the page scrolling announcement and inclusion in our retargeting advertising delivering 30,000 impressions to an audience familiar with our site and who look to us for insight. $2,500/webinar Highlight your Webinar with our perfectly calibrated marketing audience.
12 eBook Partnership Lead-Generation Solutions
eBooks generate measurable marketing-qualified leads for your organization. Jay Baer and the Convince & Convert team will collaborate with you on the eBook content. Typically, our partner (that’s you!) creates an initial outline of the text, with edits and additional submissions from Jay. eBooks are hosted by partners on their own landing pages and/or Slideshare accounts, allowing you access to inbound leads instantly. Further, we deliver a robust promotional campaign to help drive downloads. This includes promotion on: • The slide down promotional area at the top of all pages on ConvinceAndConvert.com • Featured coverage on our home page • Twitter, Facebook, LinkedIn, G+, and Instagram promotion beginning two weeks from the release date (reaching more than 500,000 marketers) • A blog post written by Jay Baer linking to your preferred download page (these posts generate substantial trafﬁc and lead-gen after the eBook has been ofﬁcially released - a great “second wave” opportunity) • The Convince & Convert email newsletter, received by ~ 50,000 marketers $15,000/eBook
Native Advertising Showcase your thought
leadership on one of the world’s top digital marketing publications. Founded in 2008, ConvinceAndConvert.com has grown to be a go-to resource that has been named the #1 content marketing site on the Internet and the #3 online social media marketing site. The secret to the site’s success is its focus on “and therefore… ” content, whereby digital marketing news isn’t reported, it’s interpreted. You have terriﬁc insights on where digital is headed and we invite you to be a content contributor on our award-winning site. You will be a primary contributor to the site, meaning that you will have the opportunity to provide one piece of content every month. We believe this monthly contribution will be fantastic opportunity for you to showcase your solution through a series of case studies or compare/contrast pieces. Content contributions should be educational and our Managing Editor will work with you on content form and type. We absolutely encourage you to gently “promote” your solution in your contribution, and of course we will link to your site or any other URL you prefer. Every post (including yours) is heavily promoted in social media by Jay Baer and the C&C team, across multiple organic and paid channels. As a value add, the best pieces each week are also turned into episodes of the Convince & Convert Podcast, using professional voice talent. Native advertising is a win for you on exposure, clicks, and reputation. And it’s a win for our readers, who will get access to your great thinking. Posts Frequency Price 1 Individual post $5,000 4 Once per quarter $2,500/post 8 Every 6 weeks $2,000/post 13Lead-Generation Solutions
$1,500/month Retargeting Ads Reach qualified
leads across Google’s network. ConvinceAndConvert.com is one of the world’s most popular digital marketing publications, with more than three million visits each year. As such, there is a large group of highly targeted digital marketers who have visited the site that we have “tagged” with a remarketing pixel. We then use this group – that we know have visited our site for digital marketing advice – as a laser sharp messaging opportunity for sponsors like you. Sponsors garner approximately 100,000 hyper-targeted impressions each month on the Google Display Network. This is a fantastic – and very cost effective – mechanism to generate awareness and leads among an experienced audience of digital marketers (because nobody goes to ConvinceAndConvert.com on accident). The ﬁne print: • You provide your desired display ad units • Ad sizes include 728x90, 300x250, or 160x600 • Ad formats include .jpg, .png or .gif (50k max ﬁle size) • You can also change your ad creative monthly at no additional charge Join some of the best digital marketers in the world who have taken full advantage of the opportunity to put their message in front of a focused group of potential customers. 14Lead-Generation Solutions Your ad here
Marketing Marvels Demo Show Have
a remarkable tech solution for marketers? We want to help make sure that marketers know exactly what your SAAS platform can do! $4,500/episode MarketingMarvelsShow.com This video show was new to our Convince & Convert Media portfolio in 2016 and inventory quickly sold out as it’s a powerful tool for both lead-gen and closing deals. The Marketing Marvels show is recorded as a live video by Jay Baer with one special guest. Each episode features a live demo of the SAAS tool, a testimonial and explanation by Jay, and a Q&A segment. In each episode, Jay Baer tees up a featured guest (that’s you!) to discuss their solution, how it works and why it makes sense for digital marketers. Each episode of Marketing Marvels is approximately 30 minutes depending on conversation ﬂow, solution complexity, and number of questions or use cases reviewed to show the true value to the audience. After the episode concludes, the exposure for you isn’t over…it’s just beginning. Each episode is polished in post-production with some graphic enhancements, website URL overlay, and a professional introduction and close. The video is uploaded to Jay’s popular Youtube channel. Also, each episode is embedded into a post on the award-winning ConvinceAndConvert.com, which is visited three million times each year. Marketing Marvels has extensive additional promotion by organic and paid social media as well as the Convince & Convert email distribution network. You will have full access to the recorded episode and can gate it on your site (great for lead-gen!), share it on your YouTube channel, et al. 15Lead-Generation Solutions
Medium Tap into Medium’s engaged
audience of millions. $500/month New for 2017, Convince & Convert is offering an opportunity for one premier sponsorship on Medium. Our Medium channel is curated weekly and features the best posts from ConvinceAndConvert.com - the go-to resource that has been named the #1 content marketing site on the Internet and the #3 online social media marketing site. With six new posts per week from some of the leading digital marketers in the world, we continue to set the pace for insights and education. There is only one sponsor for this outlet which guarantees your ad will be seen frequently by our highly-targeted audience, coupled with the millions of engaged readers on Medium overall. Ads on Medium are 700x140 pixels and you can change or rotate your creative as often as you like. Medium is a mobile ﬁrst platform and careful consideration will be given to usability and responsive design. Every Medium content contribution is heavily promoted in social media by Jay Baer and the C&C team across multiple organic and paid channels. 16Lead-Generation Solutions
Jay Today Live Video Show
$5,000/month Real business, real trends, real live. It’s back! We took a hiatus from this show in 2016, but to overwhelming audience demand, we’ve ﬁred it back up! This season of Jay Today will feature 2-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Through Facebook Live and his popular YouTube channel, Jay will have twice-weekly entries including insights on trends, quick tips, observations and inspiration. Jay infuses every part of this show with his personality, humor and insight. With nearly 150 episodes before our hiatus, Jay Today archives continue to get tons views and comments each month. As part of the sponsorship of Jay Today, you’ll receive mention in graphic and audio form from Jay on every episode, which will be ampliﬁed through Jay’s social media channels and our website. 104 episodes in 2017! You will also receive a direct line to Jay, bringing him any insights or questions you would like to see him create an episode out of in the future. 17Lead-Generation Solutions
Social Pros Sponsorship Named Best
Marketing Podcast at the Content Marketing Awards. This is our largest and longest running weekly show, with nearly 250 episodes and a guest list that is truly the Who’s Who of enterprise social media marketing and social media customer service. The most popular podcast in the world among big-company social media practitioners, Social Pros is cohosted by Jay Baer and Adam Brown from Salesforce. Each episode of Social Pros is edited and produced by the Convince & Convert Media team and appears as a post on ConvinceAndConvert.com (one of the world’s most popular digital marketing publications, visited more than three million times annually). This generates additional highly-targeted impressions for sponsors. You will be a primary sponsor on all episodes of the show. Each episode includes a minimum of two sponsorship mentions of your organization, as well as a 30-second live read from Jay Baer with a call-to-action linking to whatever landing page or resource you prefer. You may change your live read and call-to-action as often as you like, at no additional charge. As a sponsor, you are also encouraged (but not required) to recommend guests to appear on the podcast. Your clients, prospects, partners, etc. are welcome, provided the conversation remains relevant to the show theme. SocialProsPodcast.com $5,000/month 18Lead-Generation Solutions
Content Pros Podcast ContentProsPodcast.com The
leading weekly audio program for big company content marketing professionals. Entering its third season, with thousands of monthly downloads, Content Pros has become THE weekly audio show for serious content marketers. Showcasing personality and thought from two co-hosts and a weekly guest, we uncover the strategies and secrets of the best in the business. Show run times are ~ 45 minutes. Each episode includes a minimum of two sponsorship mentions of your organization, as well as a ~ 30-second live read from a co-host with a call-to-action linking to whatever landing page or resource you prefer. You may change your live read and call-to-action as often as you like, at no additional charge. Each episode of Content Pros is edited and produced by the Convince & Convert Media team and appears as a post on ConvinceAndConvert.com one of the world’s most popular digital marketing publications, visited more than three million times annually. This will generate many thousands of additional, highly-targeted impressions for sponsors. As a value add, the show is also heavily promoted in social media by Jay Baer and Convince & Convert across multiple organic and paid channels. As a sponsor, you are also encouraged (but not required) to recommend guests to appear on the podcast. Your clients, prospects, partners, etc. are welcome, provided the conversation remains relevant to the show theme. $2,500/month 19Lead-Generation Solutions
Podcast Statistics Are more willingly
to consider products and services after hearing about them on a podcast. View a company more favorably when they hear it mentioned on a podcast they listen to regularly. Prefer to buy products from companies that advertise on podcasts they listen to. Find host reads sponsorship messages useful. 65% 63% 60% 61% Did You Know? Podcast listeners rock! 45% 42% www.iab.com/wp-content/uploads/2016/09/IAB-Edison-Research-Podcast-Advertising-Study.pdf Visited sponsor’s websites. Have considered a sponsors product or service. 20Lead-Generation Solutions
22 Content Collaboration & Amplification
Thought Leadership & Influencer Marketing Jay Baer is one of the most influential marketers in the world - he speaks, people listen. Our sponsors frequently come to Jay for his expertise, reach and inﬂuence. Opportunities include hosting an event for VIPs, co-writing an eBook, live tweeting a product launch, or creating a customer video series. Jay is capable - and trusted. He is an excellent orator, writer and video personality, a trifecta which is rare in today's marketplace. What's more, his credentials speak for themselves: • New York Times bestselling author • Top thought leader for CMOs • Top thought leader for digital marketers • Top thought leader for small businesses • Top thought leader for B2B marketers • Venture capitalist • Global keynote speaker Jay personally collaborates on each of his thought leadership and content creation initiatives to ensure we “wow” your audience - and reach your goals. Let’s work together to create something custom for you. Yes, that is Jay on stage with Ron Howard!
23 Social Media Takeover Thought
Leadership & Influencer Marketing $2,500/takeover Takeovers are a great way to mix up audience expectations - and drive new fans. Typically the duration of a social takeover is about 60 minutes and is a perfect opportunity to surprise and delight your audience with new content and a new “voice”. While the platform used can vary, usually Facebook or Twitter are the best options - Facebook now allowing for live video and a more nimble platform for questions, while Twitter is sometimes faster paced and a bit more proactive depending on the topic. We will work together to frame a topic or prompt as well as promote the take over. While most of the take over is authentic and “unscripted” it works well when we create an general outline, seed some questions, and include a special offer or landing page to drive further action. If you send some swag with your brand logo, he’ll ﬁnd a way to work that in…wear a t-shirt or beanie, use the coozie - you get the idea! Let’s have some fun and engage your audience along the way.
24 Jay Writes for Your
Blog Thought Leadership & Influencer Marketing Taking very limited engagements of this type each year, Jay will work with you on the topic selection and angle. Bringing his keen insights and opinion wrapped in clear language and humor, you will get an authentic post written from Jay’s point of view. To support the partnership and provide additional trafﬁc to the post, we will amplify the blog post on both Jay’s and Convince & Convert’s social channels with a direct link to your site. If you desire, Jay will record an audio reading of the post for an additional fee. $2,500 STARTS AT Featuring Jay on your blog is certainly a way to increase followers and increase credibility.
25 Marketing Influencer eBook Thought
Leadership & Influencer Marketing ~ $25,000 Let Jay and friends increase your reach, credibility and inﬂuence. Jay Baer and the Convince & Convert team will personally invite hand selected inﬂuencers as well as create and promote the collaborative eBook. Typically, our partner (that’s you!) creates an initial outline of the text, with edits and additional submissions from Jay and friends. eBooks are hosted by partners on their own landing pages and/or Slideshare accounts. For the eBook, the Convince & Convert team will deliver a robust promotional campaign to help drive downloads. This will include: • The slide down promotional area at the top of all pages on ConvinceAndConvert.com • Featured coverage on our home page • Twitter, Facebook, LinkedIn, G+, and Instagram promotion beginning two weeks from the release date (reaching more than 500,000 marketers) • A blog post written by Jay Baer linking to your preferred download page (these posts generate substantial trafﬁc and lead-gen after the eBook has been ofﬁcially released - a great “second wave” opportunity) • The Convince & Convert email newsletter, received by ~ 50,000 marketers
How To Reach Us 26
Convince & Convert Global HQ 4463 S Forest Hill Drive Bloomington, IN 47401 (602) 616-1895 firstname.lastname@example.org