We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
3. 3Our Audience is Your Audience
94%
Of the Convince & Convert
audience influences purchases
of software, conferences, etc.
Based on 2016 survey of the C&C audience base
96%
Of the Convince & Convert
audience expects their
marketing budget to stay the
same or increase in 2017
Reach Marketers Who Make Buying Decisions
4. 4Our Audience is Your Audience
67% 32%
Of the Convince & Convert
audience has been in
marketing for six + years
Of the Convince &
Convert audience has
been in marketing for
fifteen + years
Reach Wise, Experienced Marketers
6
years
15
years
Based on 2016 survey of the C&C audience base
5. 5Our Audience is Your Audience
Of the C&C audience has a
title of manager or higher.
73%
Our Audience Has Clout
Based on 2016 survey of the C&C audience base
7. 7
The Convince & Convert team will work with you to select a date and a
topic for your message. The email itself is then written personally by Jay
Baer, includes information only about your company, and is sent from him
(not in a template) to the entire Convince & Convert email list (~ 50,000
and growing by ~1,500/month).
You will, of course, have the opportunity to approve and edit the
email before it is sent. Routinely, these emails from Jay generate 500+
instant downloads and free trial requests for our sponsors.
We do not want to fatigue our list, so these emails are sent on an
infrequent basis, and Jay insists that they are only sent on behalf of
companies and solutions he personally and proudly endorses.
Lead-Generation Solutions
$5,000/send
“…qualified leads (and demo conversions) have
poured in, which makes the investment well
worth it. When analyzing our other paid
channels and marketing investments from this
year, the cost-per-lead doesn't even compare!”
- Brad Beutler, Senior Marketing Manager, Sigstr
Our very best source of instant lead generation.
Single Subject Emails
8. 8
Digital Magazine Sponsorship
Founded in 2008, ConvinceAndConvert.com has grown to be a go-to
resource that has been named the #1 content marketing site on the
Internet and the #3 online social media marketing site.
With 8 new posts per week from some of the leading digital marketers in the
world, ConvinceAndConvert.com continues to set the pace for insights and
education.
The secret to the site’s success is its focus on “and therefore… ” content,
whereby digital marketing news isn’t reported, it’s interpreted.
ConvinceAndConvert.com is the site for serious, strategic marketers who
need to know how to take advantage of changing trends and techniques.
To help you take advantage of our reach and drive leads for you, we only
allow six sponsors of the site for the year. This means that your sponsorship
message will be seen on approximately 50% of all pages of this powerhouse
site, generating a minimum of 1.3 million highly-targeted conversion
opportunities.
Ads on the site are 250x250 pixels and you can change or rotate your creative as
often as you like. Join some of the world’s best digital marketers who generate
awareness, leads and conversions via ConvinceAndConvert.com.
Lead-Generation Solutions
$1,500/month
One of the leading digital marketing publications,
with more than three million visits each year.
Your
ad
here
9. 9
Webinar Partnership
Lead-Generation Solutions
“Thank you for your participation on
our webinar last week! You did a
fantastic job and we were able to
crush our registration goals! So,
again, thank you for your work and
for staying so on top of all of your
deliverables… Looking forward to
working with you and your team
again in the future.”
Ashley Pretnik
Demand Generation
Marketing Manager
Generate measurable marketing-qualified leads for your organization.
Jay Baer and the Convince & Convert team will collaborate with you on a
custom Webinar, with Jay co-creating slides with your team, and co-presenting
the material during the Webinar.
Our partners take the lead on landing page design and follow up/nurturing as
we want the leads to be YOURS.
For the Webinar, the Convince & Convert team will deliver a robust campaign to
help drive registrations and downloads. This will include promotion on:
• The slide down area at the top of all pages on ConvinceAndConvert.com
• A webinar animated display ad (provided by partner) included in
the “see Jay speak” section of the site
• Twitter, Facebook, LinkedIn, G+ and Instagram beginning two weeks from
release date (totaling more than 500,000 social connections)
• A blog post recapping the Webinar, written by Jay Baer linking to your
preferred download page (these posts generate substantial traffic and lead
gen after the Webinar has been officially released - a great “second wave”
opportunity)
• Our email newsletter that is received by ~ 50,000 marketers
$12,500/webinar
10. 10Lead-Generation Solutions
Webinine Partnership
A Webinar in nine minutes or less – great for
driving awareness and leads.
For those short on time, we offer a mini-webinar, or as it says
(Web-in-Nine) meaning nine minutes or less to learn something
new. The intention here is to keep the content relatively short,
concise and consumable by your audience - on their time.
Webinine’s can be a topic of your choice and work well in series of
three. Building on one topic over the course of a few weeks can
provide a powerful Youtility to your audience (and builds your
credibility and reliability for great content).
We’ll work together to choose a topic which your brand can be an
expert in as well as from our experience we believe the market is
prime to receive. Next we develop a “script” as well as a short
slide presentation, again keeping the content intended for about
nine minutes. We record the Webinine using a co-branded
template and release the piece via our blog and social media
channels. What’s more, you receive a full version of the Webinine
for your release and promotion.
Webinines work well for lead-gen campaigns as well as top or
middle of the funnel sales initiatives, providing consumable
content in a short amount of time - winning marketers hearts (and
email addresses) every time.
$5,000/webinine
11. 11
Webinar of the Week
Lead-Generation Solutions
If you have an independent webinar (outside of one you produce
with us) we can help you promote that, too!
Each week we’ll feature a “Webinar of the Week” and write a blog
post about it. You send us the registration link and a short
paragraph. We’ll make sure our audience knows about the
opportunity and drive registrations directly to your page.
We’ve nicknamed this the WOW - and it’s just that. Think of it as a
direct endorsement for your event a la “Convince & Convert thinks
this event is worth your time, register today!”
We recommended promoting your webinar about two to three
weeks before the live date.
As an added value we’ll cover your webinar through our blog
including a top of the page scrolling announcement and inclusion
in our retargeting advertising delivering 30,000 impressions to an
audience familiar with our site and who look to us for insight.
$2,500/webinar
Highlight your Webinar with our perfectly
calibrated marketing audience.
12. 12
eBook Partnership
Lead-Generation Solutions
eBooks generate measurable marketing-qualified
leads for your organization.
Jay Baer and the Convince & Convert team will collaborate with you on the
eBook content. Typically, our partner (that’s you!) creates an initial outline of the
text, with edits and additional submissions from Jay.
eBooks are hosted by partners on their own landing pages and/or Slideshare
accounts, allowing you access to inbound leads instantly.
Further, we deliver a robust promotional campaign to help drive downloads.
This includes promotion on:
• The slide down promotional area at the top of all pages on
ConvinceAndConvert.com
• Featured coverage on our home page
• Twitter, Facebook, LinkedIn, G+, and Instagram promotion
beginning two weeks from the release date (reaching more than 500,000
marketers)
• A blog post written by Jay Baer linking to your preferred download page
(these posts generate substantial traffic and lead-gen after the eBook has
been officially released - a great “second wave” opportunity)
• The Convince & Convert email newsletter, received by
~ 50,000 marketers
$15,000/eBook
13. Native Advertising
Showcase your thought leadership on one of the
world’s top digital marketing publications.
Founded in 2008, ConvinceAndConvert.com has grown to be a go-to resource that
has been named the #1 content marketing site on the Internet and the #3 online
social media marketing site.
The secret to the site’s success is its focus on “and therefore… ” content, whereby
digital marketing news isn’t reported, it’s interpreted. You have terrific insights on
where digital is headed and we invite you to be a content contributor on our
award-winning site.
You will be a primary contributor to the site, meaning that you will have the
opportunity to provide one piece of content every month.
We believe this monthly contribution will be fantastic opportunity for you to
showcase your solution through a series of case studies or compare/contrast
pieces. Content contributions should be educational and our Managing Editor will
work with you on content form and type.
We absolutely encourage you to gently “promote” your solution in your contribution,
and of course we will link to your site or any other URL you prefer.
Every post (including yours) is heavily promoted in social media by Jay Baer and the
C&C team, across multiple organic and paid channels. As a value add, the best pieces
each week are also turned into episodes of the Convince & Convert Podcast, using
professional voice talent.
Native advertising is a win for you on exposure, clicks, and reputation. And it’s a win for
our readers, who will get access to your great thinking.
Posts Frequency Price
1 Individual post $5,000
4 Once per quarter $2,500/post
8 Every 6 weeks $2,000/post
13Lead-Generation Solutions
14. $1,500/month
Retargeting Ads
Reach qualified leads across Google’s network.
ConvinceAndConvert.com is one of the world’s most popular digital
marketing publications, with more than three million visits each year. As
such, there is a large group of highly targeted digital marketers who have
visited the site that we have “tagged” with a remarketing pixel.
We then use this group – that we know have visited our site for digital
marketing advice – as a laser sharp messaging opportunity for sponsors
like you. Sponsors garner approximately 100,000 hyper-targeted
impressions each month on the Google Display Network.
This is a fantastic – and very cost effective – mechanism to generate
awareness and leads among an experienced audience of digital
marketers (because nobody goes to ConvinceAndConvert.com
on accident).
The fine print:
• You provide your desired display ad units
• Ad sizes include 728x90, 300x250, or 160x600
• Ad formats include .jpg, .png or .gif (50k max file size)
• You can also change your ad creative monthly at no additional charge
Join some of the best digital marketers in the world who have taken full advantage of the
opportunity to put their message in front of a focused group of potential customers.
14Lead-Generation Solutions
Your ad
here
15. Marketing Marvels Demo Show
Have a remarkable tech solution for marketers? We
want to help make sure that marketers know exactly
what your SAAS platform can do!
$4,500/episode
MarketingMarvelsShow.com
This video show was new to our Convince & Convert Media portfolio in
2016 and inventory quickly sold out as it’s a
powerful tool for both lead-gen and closing deals.
The Marketing Marvels show is recorded as a live video by Jay Baer
with one special guest. Each episode features a live demo of the
SAAS tool, a testimonial and explanation by Jay, and a Q&A
segment. In each episode, Jay Baer tees up a featured guest (that’s
you!) to discuss their solution, how it works and why it makes sense
for digital marketers.
Each episode of Marketing Marvels is approximately 30 minutes
depending on conversation flow, solution complexity, and number of
questions or use cases reviewed to show the true value to the audience.
After the episode concludes, the exposure for you isn’t over…it’s just beginning.
Each episode is polished in post-production with some graphic enhancements,
website URL overlay, and a professional introduction and close. The video is
uploaded to Jay’s popular Youtube channel. Also, each episode is embedded into a
post on the award-winning ConvinceAndConvert.com, which is visited three million
times each year.
Marketing Marvels has extensive additional promotion by organic and paid
social media as well as the Convince & Convert email distribution network.
You will have full access to the recorded episode and can gate it on your site
(great for lead-gen!), share it on your YouTube channel, et al.
15Lead-Generation Solutions
16. Medium
Tap into Medium’s engaged audience of millions.
$500/month
New for 2017, Convince & Convert is offering an opportunity for
one premier sponsorship on Medium.
Our Medium channel is curated weekly and features the best
posts from ConvinceAndConvert.com - the go-to resource that
has been named the #1 content marketing site on the Internet
and the #3 online social media marketing site.
With six new posts per week from some of the leading digital
marketers in the world, we continue to set the pace for insights
and education.
There is only one sponsor for this outlet which guarantees your ad
will be seen frequently by our highly-targeted audience, coupled
with the millions of engaged readers on Medium overall.
Ads on Medium are 700x140 pixels and you can change or rotate
your creative as often as you like. Medium is a mobile first
platform and careful consideration will be given to usability and
responsive design.
Every Medium content contribution is heavily promoted in social
media by Jay Baer and the C&C team across multiple organic and
paid channels.
16Lead-Generation Solutions
17. Jay Today Live Video Show
$5,000/month
Real business, real trends, real live.
It’s back! We took a hiatus from this show in 2016, but to
overwhelming audience demand, we’ve fired it back up!
This season of Jay Today will feature 2-minute lessons and
commentary on business, social media and digital marketing
from New York Times best-selling author and venture capitalist
Jay Baer.
Through Facebook Live and his popular YouTube channel, Jay
will have twice-weekly entries including insights on trends, quick
tips, observations and inspiration.
Jay infuses every part of this show with his personality, humor
and insight. With nearly 150 episodes before our hiatus, Jay
Today archives continue to get tons views and comments each
month.
As part of the sponsorship of Jay Today, you’ll receive mention
in graphic and audio form from Jay on every episode, which will
be amplified through Jay’s social media channels and our
website. 104 episodes in 2017!
You will also receive a direct line to Jay, bringing him any
insights or questions you would like to see him create an
episode out of in the future.
17Lead-Generation Solutions
18. Social Pros Sponsorship
Named Best Marketing Podcast at the
Content Marketing Awards.
This is our largest and longest running weekly show, with nearly 250
episodes and a guest list that is truly the Who’s Who of enterprise social
media marketing and social media customer service. The most popular
podcast in the world among big-company social media practitioners, Social
Pros is cohosted by Jay Baer and Adam Brown from Salesforce.
Each episode of Social Pros is edited and produced by the Convince &
Convert Media team and appears as a post on ConvinceAndConvert.com
(one of the world’s most popular digital marketing publications, visited more
than three million times annually). This generates additional highly-targeted
impressions for sponsors.
You will be a primary sponsor on all episodes of the show. Each episode
includes a minimum of two sponsorship mentions of your organization, as
well as a 30-second live read from Jay Baer with a call-to-action linking to
whatever landing page or resource you prefer. You may change your live
read and call-to-action as often as you like, at no additional charge.
As a sponsor, you are also encouraged (but not required) to recommend
guests to appear on the podcast. Your clients, prospects, partners, etc. are
welcome, provided the conversation remains relevant to the show theme.
SocialProsPodcast.com
$5,000/month
18Lead-Generation Solutions
19. Content Pros Podcast
ContentProsPodcast.com
The leading weekly audio program for big
company content marketing professionals.
Entering its third season, with thousands of monthly downloads, Content Pros has
become THE weekly audio show for serious content marketers. Showcasing
personality and thought from two co-hosts and a weekly guest, we uncover the
strategies and secrets of the best in the business. Show run times are
~ 45 minutes.
Each episode includes a minimum of two sponsorship mentions of your organization,
as well as a ~ 30-second live read from a co-host with a call-to-action linking to
whatever landing page or resource you prefer. You may change your live read and
call-to-action as often as you like, at no additional charge.
Each episode of Content Pros is edited and produced by the Convince &
Convert Media team and appears as a post on ConvinceAndConvert.com one
of the world’s most popular digital marketing publications, visited more than
three million times annually. This will generate many thousands of additional,
highly-targeted impressions for sponsors.
As a value add, the show is also heavily promoted in social media by Jay Baer
and Convince & Convert across multiple organic and paid channels.
As a sponsor, you are also encouraged (but not required) to recommend guests
to appear on the podcast. Your clients, prospects, partners, etc. are welcome,
provided the conversation remains relevant to the show theme.
$2,500/month
19Lead-Generation Solutions
20. Podcast Statistics
Are more willingly to
consider products
and services after
hearing about them
on a podcast.
View a company
more favorably
when they hear it
mentioned on a
podcast they listen
to regularly.
Prefer to buy
products from
companies that
advertise on
podcasts they
listen to.
Find host reads
sponsorship
messages useful.
65%
63%
60%
61%
Did You Know?
Podcast listeners rock!
45%
42%
www.iab.com/wp-content/uploads/2016/09/IAB-Edison-Research-Podcast-Advertising-Study.pdf
Visited sponsor’s
websites.
Have considered a
sponsors product
or service.
20Lead-Generation Solutions
22. 22
Content Collaboration & Amplification
Thought Leadership & Influencer Marketing
Jay Baer is one of the most influential marketers in
the world - he speaks, people listen.
Our sponsors frequently come to Jay for his expertise, reach and influence.
Opportunities include hosting an event for VIPs, co-writing an eBook, live tweeting a
product launch, or creating a customer video series. Jay is capable - and trusted. He is
an excellent orator, writer and video personality, a trifecta which is rare in today's
marketplace.
What's more, his credentials speak for themselves:
• New York Times bestselling author
• Top thought leader for CMOs
• Top thought leader for digital marketers
• Top thought leader for small businesses
• Top thought leader for B2B marketers
• Venture capitalist
• Global keynote speaker
Jay personally collaborates on each of his thought leadership and content creation
initiatives to ensure we “wow” your audience - and reach your goals.
Let’s work together to create something custom for you.
Yes, that is Jay on stage
with Ron Howard!
23. 23
Social Media Takeover
Thought Leadership & Influencer Marketing
$2,500/takeover
Takeovers are a great way to mix up audience
expectations - and drive new fans.
Typically the duration of a social takeover is about 60 minutes and is a
perfect opportunity to surprise and delight your audience with new
content and a new “voice”.
While the platform used can vary, usually Facebook or Twitter are the
best options - Facebook now allowing for live video and a more nimble
platform for questions, while Twitter is sometimes faster paced and a
bit more proactive depending on the topic.
We will work together to frame a topic or prompt as well as promote
the take over. While most of the take over is authentic and “unscripted”
it works well when we create an general outline, seed some questions,
and include a special offer or landing page to drive further action.
If you send some swag with your brand logo, he’ll find a way to work
that in…wear a t-shirt or beanie, use the coozie - you get the idea!
Let’s have some fun and engage your audience along the way.
24. 24
Jay Writes for Your Blog
Thought Leadership & Influencer Marketing
Taking very limited engagements of this type each year, Jay will work
with you on the topic selection and angle. Bringing his keen insights and
opinion wrapped in clear language and humor, you will get an authentic
post written from Jay’s point of view.
To support the partnership and provide additional traffic to the post, we
will amplify the blog post on both Jay’s and Convince & Convert’s social
channels with a direct link to your site.
If you desire, Jay will record an audio reading of the post for an
additional fee.
$2,500
STARTS AT
Featuring Jay on your blog is certainly a way to
increase followers and increase credibility.
25. 25
Marketing Influencer eBook
Thought Leadership & Influencer Marketing
~ $25,000
Let Jay and friends increase your reach, credibility
and influence.
Jay Baer and the Convince & Convert team will personally invite hand
selected influencers as well as create and promote the collaborative eBook.
Typically, our partner (that’s you!) creates an initial outline of the text, with
edits and additional submissions from Jay and friends.
eBooks are hosted by partners on their own landing pages and/or Slideshare
accounts.
For the eBook, the Convince & Convert team will deliver a robust promotional
campaign to help drive downloads. This will include:
• The slide down promotional area at the top of all pages on
ConvinceAndConvert.com
• Featured coverage on our home page
• Twitter, Facebook, LinkedIn, G+, and Instagram promotion
beginning two weeks from the release date (reaching more than 500,000
marketers)
• A blog post written by Jay Baer linking to your preferred download page
(these posts generate substantial traffic and lead-gen after the eBook has
been officially released - a great “second wave” opportunity)
• The Convince & Convert email newsletter, received by
~ 50,000 marketers
26. How To Reach Us
26
Convince & Convert Global HQ
4463 S Forest Hill Drive
Bloomington, IN 47401
(602) 616-1895
info@convinceandconvert.com