B2B social media is beset by myths and falsehoods. In this presentation, social media strategist Jay Baer destroys those myths, and shows that B2B social media and B2C social media aren't so different after all.
Social Media is MORE Important
for B2B<br />Fewer customers overall<br />Considered/researched purchases<br />Longer, more complex sales cycle<br />High impact of search marketing in funnel filling<br />==== Magnification of the importance of customer WOM via social<br />
Social Media Reality Check<br />Do
you have customers?<br />Do you have prospective customers?<br />Do you have employees?<br />Do you have competitors?<br />Do you have a story to tell?<br />==== The mechanics of social media strategy are the same, regardless of company type (tactics may differ)<br />
Social Customer Service<br />Less than
1% of Twitter users utilize Twitter as primary customer service vehicle<br />Twitter is the bastion of last resort >> high impact customer problems<br />Always be listening<br />Official accounts, with personal touch<br />Set expectations<br />