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How to fix your marketing blind spot

Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.

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How to fix your marketing blind spot

  1. LET THERE BE SIGHT HOW TO FIX YOUR MARKETING BLIND SPOT
  2. 3 reasons marketing is harder than ever
  3. 1. Competition for attention has skyrocketed
  4. my facebook feed (and yours) is a combination of personal and professional relationships a message from a friend
  5. a message from a company
  6. a message from a family member
  7. a message from a company
  8. You are competing for attention against people we actually love
  9. You are competing for attention against people we actually love and that’s incredibly difficult for marketers
  10. 2. Marketing and customer service are co-dependent
  11. the customers always write
  12. Every customer is a reporter now
  13. 3. Marketers are blind to customer needs
  14. We are surrounded by data, yet we are starved for insights
  15. The people who know what customers really want: ! SALES OPS CUSTOMER SERVICE
  16. The people who know what customers really want: ! SALES OPS CUSTOMER SERVICE (not marketing)
  17. Ask yourself this question…..
  18. How much time do you spend talking to customers?
  19. How much time do you spend talking to the people who spend their time talking to customers?
  20. No great customer insights will be discovered from behind a desk
  21. Reach out to the people who are ALREADY PAYING YOU
  22. Great things happen when you move past data and start to find insights
  23. 300,000 downloads for this app from Vanderbilt University Medical Center that provides real-time lightning warnings for youth sports coaches. This was built only after conversations with those coaches yielded the insight about lightning concerns.
  24. 24.7% sales increase for IKEA in Montreal when conversations with customers yielded an insight that they needed boxes to move apartments successfully
  25. As marketers, we think we’ve seen it all, but usually we’re blind to customer needs
  26. @JAYBAER #OUTREACHMARKETING READY TO OPEN YOUR EYES?
  27. jay baer ConvinceAndConvert.com

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