Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.
24. 300,000 downloads for
this app from Vanderbilt
University Medical
Center that provides
real-time lightning
warnings for youth sports
coaches. This was built
only after conversations
with those coaches
yielded the insight about
lightning concerns.
25.
26. 24.7% sales increase for IKEA in Montreal
when conversations with customers
yielded an insight that they needed boxes
to move apartments successfully
27. As marketers, we think we’ve seen it all,
but usually we’re blind to
customer needs