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The 7 new roles of agencies in real time business

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Jay Baer
Jay Baer

The 7 new roles agencies need to provide their clients as a result of real-time business. Presentation given by social media strategist and co-author of The Now Revolution, Jay Baer at BOLO 2010 conference. http://www.convinceandconvert.com http://www.nowrevolutionbook.com

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Faster! The 7 New Roles of Agencies in Real-Time Business @jaybaer
Jay Baer Social Media Consultant to Agencies ConvinceandConvert.com NowRevolutionBook.com @jaybaer
Verification Contemplation Privacy Expectations
“If I don’t get the support I need through phone or email, I use Facebook and Twitter to voice my complaint, since a ton of people will see it.The company can’t ignore me then!”
Cartographer
“Dan is [expletive] devastated about Dawkins signing with Denver . . . Dam Eagles R Retarded!!”
Scout
Interpreter
Interpreter
Politician
Firefighter
Listen Acknowledge Fight Fire with Water Launch FAQ
“Thinking about getting a dedicated server? Try out @codero. Power outage this morning but handled it great.” -@stevemcstud
“@Codero The outage this AM was a rough way to start the week, but the flow of info keeping us informed on progress was impressive” - @decatech
Accountant
Awareness Sales Loyalty
Trainer
It’s Not a Threat… It’s an Opportunity
Jay Baer Social Media Consultant to Agencies ConvinceandConvert.com NowRevolutionBook.com @jaybaer

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The 7 new roles of agencies in real time business

Editor's Notes

  1. Companies Can’t Do It Themselves. They Need a Village. A different Cast of Characters. 6 of them that you can play.
  2. Earn Audience, Don’t Buy It.
  3. Create Advocacy
  4. Be Human
  5. Make it about them
  6. Activate, Don’t Collect
  7. Success Metrics Are measured in real-time, not quarterly
  8. Bunny Wailer
  9. Cartogrpaher, Scout, Interprepter, Politician, Firefighter, Accountant, Trainer