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Data Center Networking Services
                                  At-A-Glance

What is a Cisco Data Center Architecture?                                                    Who should engage Cisco Data Center Networking (DCN) services?           • This methodology is founded on an enterprise architecture
Figure 1. Cisco Data Center Network Architecture                                                                                                                        framework that allows the Cisco services team to capture
                                                                                             • Customers developing their data center strategies based on
                                                                                                                                                                        and analyze vital data points from all layers and create a single,
                                                                                               business requirements
                                   Application    Server Load                                                                                                           common view of all the services required to support business
                           SFS
                           7000
                                   Control
                                   Engine
                                                  Balancing                    V
                                                                                             • Customers looking to reduce risk by deploying tested and                 applications.
                                                  Application
                                                  Message               Management and
                                                                                               supported architectures for their mission-critical applications        • Project management office (PMO) is responsible for coordinating
                                   SSL
                                   Off-Load       Services                Provisioning
    High Performance                                                      Framework          • Customers looking to deploy next-generation data                         among all pertinent Cisco resources as appropriate.
                                         Embedded Application
     Compute (HPC)                         Network Services             Employee/Partner/      center networks
         Clusters                                                       Customer Access
                                                                            Network          • Customers looking to optimize existing data center                     Figure 2. Enterprise Architecture Framework
                                           Catalyst
            Low Latency                                 AVS      WAAS          Internet        network resources                                                                      Business Layer
                                                                                                                                                                                                                          High Level Business Needs
              RDMA                SFS                                         MPLS VPN                                                                                                                                    and Business Processes
             Virtual I/O
                                  3000                                          IPSec/       • Customers looking to optimize processes and
                                                                              SSL VPN
         Embedded Compute
                                                                                               application/infrastructure resources for business continuance                          Application Architecture            Business Applications,
                                   DDOS               Firewall                                                                                                            Application                                     Dependencies Among
             Services              Guard              Services                               • Customers looking to work with partners in building                        Layer       Integration Architecture            Them and Application-interface
                                                Secure                            SONET/
                                  Intrusion
                                                Virtual                           SDH          a scalable data center network infrastructure to accommodate
                                  Prevention                                      xWDM
                                                Fabrics                                                                                                                                                                   Data Requirements,
                                                                                  Metro        application growth and business requirements                                           Data Architecture                   Dependencies, Data
                                    Embedded Security Services
                                                                                  Ethernet                                                                                Data
      Blade UNIX/NT Main-                         MDS
                                                                          Cisco FCIP
                                                                           ONS
                                                                                             • Customers looking to build a business case to support                      Layer
                                                                                                                                                                                                                          Maintenance, Distribution
                                                                                                                                                                                                                          and Sharing in Support of
                                                  9500                                                                                                                                Storage Architecture
     Servers Servers Frames                                               15000                acquisition of resources                                                                                                   Application Architecture
      Enterprise Applications                         Storage Area            Data Center
                                                        Network              Interconnect                                                                                                                                 OS, DBMS, Application Servers,
                                                                                                                                                                                      System Software
                                   Fabric                                        Network     Cisco DCN services offer a unique value proposition:                         Platform                                        Middleware, and Servers
                                   Hosted       Storage                                                                                                                   Layer                                           Hosting Software and
                                   Applications Virtualization              Fibre Channel                                                                                             Server Architecture
                                                                            Infiniband       • Provide business and technical assessments to help customers                                                               Applications
                                   Fabric       Data Replication
                                   Assisted     Services                    GE/10GE            identify gaps between current state and future state                                                                       Hardware and Network
     Storage and Tape Arrays       Applications                             FICON                                                                                                     Security Software
                                                                                                                                                                          Network                                         Components Including LANs,
                                    Embedded Storage Services                                • Promote network architectures that best meet customers’                                                                    WANs, Access, Distribution,
                                                                                                                                                                          Layer       Network Architecture
                                                                                               objectives                                                                                                                 Core, SAN, Optical, CDN, etc.
A comprehensive architecture that allows IT executives to:
                                                                                               – Customers benefit from Cisco’s experience in deploying                                                                   Power, UPS, Cooling, Access,
• Consolidate and virtualize computing, storage, and                                                                                                                                  Power/Cooling Architecture
                                                                                                 these technologies                                                       Physical                                        Fire Suppression, Floor
  network resources                                                                                                                                                       Layer                                           Space/Type, Generators,
                                                                                               – Build networks based on individual customer requirements                             Cabling Architecture                Compliance
• Deliver secure and optimized employee, partner, and customer                                   while using best-practices designs
  access to information and applications
                                                                                             • Help customers with reliable implementations of data                   Cisco Data Center Networking Services Delivery Model
• Protect and rapidly recover IT resources and applications                                    center networks                                                        Figure 3 below outlines which teams produce a Cisco DCN
The architecture is built with:                                                                – Customers benefit from economies of scale generated from             services offering.
• Networked Infrastructure—Gigabit/10-Gigabit, server fabric,                                    end-to-end process and planning
                                                                                                                                                                      Figure 3. Cisco DCN Delivery Methodology
  storage switching, and optical transport                                                     – Reduce customer risk by deploying validated designs
                                                                                                                                                                                                       •   Project Management Office (PMO)
• Interactive Services—Storage fabric services, computing services,                          • Offers network optimization services for a data center network                                          •   Business Assessment
  security, Layer 4-7 switching, and application optimization services                         – Making it easier to plan changes and major migrations                                                 •   Business Case/Optimization
                                                                                                                                                                            Business Architects        •   ROI/TCO/Cisco Capital
• Management—Fabric manager (element and network management)                                   – Improving return on investment (ROI) using faster                                                     •   Business Applications, Data, and
  and VFrame technology (server and service provisioning)                                        reconfiguration and integration of new applications                                                       Platform Layer (Cisco and Partners)
                                                                                                 into the data center infrastructure
The architecture is based on:                                                                                                                                                                          • DC Infrastructure Design
                                                                                             • Delivering network support that will improve reliability                                                • Infrastructure Applications, Power and Cooling,
• Cisco Service-Oriented Network Architecture (SONA),
        ®
                                                                                               and performance                                                                                           Network, HA Assessments
                                                                                                                                                                                                       • Individual Tech Expertise Covering: CDN,
  the enterprise implementation of the Intelligent Information                                                                                                              Domain Architects
                                                                                               – Augmenting customer operational staff with onsite technical                                             SAN, Optical, WAFS/NAS, AONS, IB,
  Network (IIN) technology vision. Cisco SONA emphasizes
                                                                                                 support to resolve problems rapidly                                                                     L2/L3, L4/L7
  the value of the interactive services provided within the networked                                                                                                                                  • Bridge Expertise Gap in Customer Environment
  infrastructure, such as application optimization and security, server,                       – Transferring knowledge to facilitate customer organization                                            • Network Layer Assessments

  and storage fabric switching to enhance business applications.                               – Providing remote support for a Cisco subject matter expert
                                                                                                                                                                                                       • Solution Support Focus
                                                                                                                                                                           High Touch Support          • Single Point of Reactive Focus
For More Information                                                                         Enterprise Architecture Framework                                                                         • Onsite

For more information about Cisco DCN services, visit:                                        • Cisco methodology is based on an application-focused and
                                                                                               architecture-centric approach that analyzes pertinent information                                       • Product Support Focus
http://www.cisco.com/datacenter/AS
                                                                                               across the entire technology stack for a holistic view of technology        Technical Assistance        • Follow-the-Sun Model
http://www.cisco.com/go/storagenetworking                                                      components and interdependencies.                                                                       • Remote
Data Center Networking Services
                                At-A-Glance

What is Cisco Lifecycle Services Model?                                                    Cisco DCN Lifecycle Services                                           • Cisco can use these partners for staff augmentation to meet
Figure 4. Cisco Lifecycle Services Model                                                   Prepare—Development of a data center technology vision that              growing demand for services, as needed.
                                                                                           aligns with current and future business requirements. This includes:   • As Cisco continues to expand its portfolio of products in
             Delivering a Technology Vision and Consultancy Services                       • Alignment of IT- and Business-Strategy                                 the data center, many new partners related to these specific
             to optimize current resources and plan for future network growth                                                                                       technologies may be used across the data center as these
                                                                                           • Current and future state gap analysis
                                                                                                                                                                    products are integrated into the architecture.
                                                                                           • Project Management Office (PMO)
                                                                                                                                                                  • This strategy allows Cisco to deliver on its core competency of
                                                                                           Plan—Construction of a Data Center Network Architecture                  networking while using the skills of individual partners to deliver
    Planning for                                                    Performance
    Peak Network                         Prepare                    Evaluation,            based upon a detailed specification of requirements and                  a variety of options to meet a customer’s unique requirements.
    Performance                                                     Architecture           restrictions combined with a process analysis and skills assessment.   Figure 5. Cisco Services Partnering
    to protect                                                      Planning,
    mission-critical                                                and Skills             This includes:
    application                                                     Assessments
    traffic                                                         to reduce cost         • Definition of requirements and restrictions
                                                                    and complexity
                                                                                           • Building the Data Center Network Architecture
                             Optimize                Plan
                                                                                           Implement—Implementation of the solution in a new/existing
                                                                                           production environment or migration of the existing situation
                                                                                                                                                                                                      Systems Integrators
                                                                                           to the new architecture. This includes:
                                                                                           • Implementation/Migration project plan development
    Delivering                                                      Designing agile,
    Network                   Operate               Design          resilient, scalable,   • Equipment installation, testing, configuration
    Investment                                                      and highly
    Protection                                                      available              • Connectivity and interoperability testing
    to maximize ROI                                                 networks
                                                                    for greater            Operate and Optimize—Constantly evolving business requirements
                                                                    service velocity       require an ongoing attention to optimization, expansion or                                                      Theatre
                                                                    and minimal                                                                                                            Advisory                         Technology
                                                                                                                                                                                                           Delivery
                                                                    impact of              replacement of the existing IT environment. New technologies                                    Services
                                                                                                                                                                                                            Team
                                                                                                                                                                                                                             Practices
                                        Implement                   outages                that create new business opportunities need to be integrated and
                                                                                           equipment and operation failures need to be quickly analyzed and
                                                                                           resolved to minimize business and revenue impact. This includes:
                                                                                           • Advice with change planning and implementation
Cisco Data Center Networking Services help customers build                                                                                                                                              Technology Partners
optimized data center networks. Cisco can bring together the                               • Recommendations from assigned engineer to improve
depth and breadth of expertise across data center networking                                 availability and security
technologies to help customers prepare, plan, design, implement,                           • Analysis of support processes and ITIL standard compliance
operate, and optimize the network lifecycle. Cisco Systems® also                           • Onsite support expertise
advises customers how to align their data center strategies with                           • 24 x 7 x 365 access to Global Technical Assistance Center                            Customers                                  Consultancies
their business objectives and operational processes to industry
                                                                                           • Software upgrades for bug fixes
standards and best practices.
                                                                                           • Parts replacement with onsite installation
                                                                                           • Access to Cisco Connection Online for technical
                                                                                             and device information                                                 Technologies Included Under Cisco DCN Services
 Cisco Sales Contacts for DCN Services                                                                                                                              • Optical networking
 Faiyaz Shapurwala, VP, Advanced Services, fshahpur@cisco.com                              Cisco DCN Services Partnering Strategy                                   • Content delivery networking
                                                                                           • Cisco has an infrastructure of strong partnerships in the data         • Layer 2 and Layer 3
 Bobbi Moore, Services Account Manager, Central Region,                                      center spanning systems integrators, channel partners, storage         • Security
 bobbmoor@cisco.com                                                                          manufacturers, application vendors, and technology partners.           • Cisco AONS and application optimization
 Chris McCarthy, Services Director, Federal and South,                                     • Large storage manufacturers or systems integrators may often           • Storage Area Networking (SAN)
 cmccarth@cisco.com                                                                          prime these deals where Cisco may subcontract through them.
                                                                                                                                                                    • Network management
 Dan Warnshuis, Product Manager, West and Service Providers,                               • Cisco can also be the prime vendor if requested by the customer.
                                                                                                                                                                    • InfiniBand
 dawarnsh@cisco.com                                                                          This situation occurs most often in large accounts in which there
                                                                                             is an existing direct relationship with the customer.                  • Wide Area File Services (WAFS) and network
 Reena Choudhry, Product Manager, rchoudhr@cisco.com                                                                                                                  attached storage (NAS)


                                                                                                                                                                  © 1992-2006 Cisco Systems, Inc. All rights reserved. Important Notices, Privacy Statement, and
                                                                                                                                                                  Trademarks of Cisco Systems, Inc.                                     C45-337017-00 02/06

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Datacenter

  • 1. Data Center Networking Services At-A-Glance What is a Cisco Data Center Architecture? Who should engage Cisco Data Center Networking (DCN) services? • This methodology is founded on an enterprise architecture Figure 1. Cisco Data Center Network Architecture framework that allows the Cisco services team to capture • Customers developing their data center strategies based on and analyze vital data points from all layers and create a single, business requirements Application Server Load common view of all the services required to support business SFS 7000 Control Engine Balancing V • Customers looking to reduce risk by deploying tested and applications. Application Message Management and supported architectures for their mission-critical applications • Project management office (PMO) is responsible for coordinating SSL Off-Load Services Provisioning High Performance Framework • Customers looking to deploy next-generation data among all pertinent Cisco resources as appropriate. Embedded Application Compute (HPC) Network Services Employee/Partner/ center networks Clusters Customer Access Network • Customers looking to optimize existing data center Figure 2. Enterprise Architecture Framework Catalyst Low Latency AVS WAAS Internet network resources Business Layer High Level Business Needs RDMA SFS MPLS VPN and Business Processes Virtual I/O 3000 IPSec/ • Customers looking to optimize processes and SSL VPN Embedded Compute application/infrastructure resources for business continuance Application Architecture Business Applications, DDOS Firewall Application Dependencies Among Services Guard Services • Customers looking to work with partners in building Layer Integration Architecture Them and Application-interface Secure SONET/ Intrusion Virtual SDH a scalable data center network infrastructure to accommodate Prevention xWDM Fabrics Data Requirements, Metro application growth and business requirements Data Architecture Dependencies, Data Embedded Security Services Ethernet Data Blade UNIX/NT Main- MDS Cisco FCIP ONS • Customers looking to build a business case to support Layer Maintenance, Distribution and Sharing in Support of 9500 Storage Architecture Servers Servers Frames 15000 acquisition of resources Application Architecture Enterprise Applications Storage Area Data Center Network Interconnect OS, DBMS, Application Servers, System Software Fabric Network Cisco DCN services offer a unique value proposition: Platform Middleware, and Servers Hosted Storage Layer Hosting Software and Applications Virtualization Fibre Channel Server Architecture Infiniband • Provide business and technical assessments to help customers Applications Fabric Data Replication Assisted Services GE/10GE identify gaps between current state and future state Hardware and Network Storage and Tape Arrays Applications FICON Security Software Network Components Including LANs, Embedded Storage Services • Promote network architectures that best meet customers’ WANs, Access, Distribution, Layer Network Architecture objectives Core, SAN, Optical, CDN, etc. A comprehensive architecture that allows IT executives to: – Customers benefit from Cisco’s experience in deploying Power, UPS, Cooling, Access, • Consolidate and virtualize computing, storage, and Power/Cooling Architecture these technologies Physical Fire Suppression, Floor network resources Layer Space/Type, Generators, – Build networks based on individual customer requirements Cabling Architecture Compliance • Deliver secure and optimized employee, partner, and customer while using best-practices designs access to information and applications • Help customers with reliable implementations of data Cisco Data Center Networking Services Delivery Model • Protect and rapidly recover IT resources and applications center networks Figure 3 below outlines which teams produce a Cisco DCN The architecture is built with: – Customers benefit from economies of scale generated from services offering. • Networked Infrastructure—Gigabit/10-Gigabit, server fabric, end-to-end process and planning Figure 3. Cisco DCN Delivery Methodology storage switching, and optical transport – Reduce customer risk by deploying validated designs • Project Management Office (PMO) • Interactive Services—Storage fabric services, computing services, • Offers network optimization services for a data center network • Business Assessment security, Layer 4-7 switching, and application optimization services – Making it easier to plan changes and major migrations • Business Case/Optimization Business Architects • ROI/TCO/Cisco Capital • Management—Fabric manager (element and network management) – Improving return on investment (ROI) using faster • Business Applications, Data, and and VFrame technology (server and service provisioning) reconfiguration and integration of new applications Platform Layer (Cisco and Partners) into the data center infrastructure The architecture is based on: • DC Infrastructure Design • Delivering network support that will improve reliability • Infrastructure Applications, Power and Cooling, • Cisco Service-Oriented Network Architecture (SONA), ® and performance Network, HA Assessments • Individual Tech Expertise Covering: CDN, the enterprise implementation of the Intelligent Information Domain Architects – Augmenting customer operational staff with onsite technical SAN, Optical, WAFS/NAS, AONS, IB, Network (IIN) technology vision. Cisco SONA emphasizes support to resolve problems rapidly L2/L3, L4/L7 the value of the interactive services provided within the networked • Bridge Expertise Gap in Customer Environment infrastructure, such as application optimization and security, server, – Transferring knowledge to facilitate customer organization • Network Layer Assessments and storage fabric switching to enhance business applications. – Providing remote support for a Cisco subject matter expert • Solution Support Focus High Touch Support • Single Point of Reactive Focus For More Information Enterprise Architecture Framework • Onsite For more information about Cisco DCN services, visit: • Cisco methodology is based on an application-focused and architecture-centric approach that analyzes pertinent information • Product Support Focus http://www.cisco.com/datacenter/AS across the entire technology stack for a holistic view of technology Technical Assistance • Follow-the-Sun Model http://www.cisco.com/go/storagenetworking components and interdependencies. • Remote
  • 2. Data Center Networking Services At-A-Glance What is Cisco Lifecycle Services Model? Cisco DCN Lifecycle Services • Cisco can use these partners for staff augmentation to meet Figure 4. Cisco Lifecycle Services Model Prepare—Development of a data center technology vision that growing demand for services, as needed. aligns with current and future business requirements. This includes: • As Cisco continues to expand its portfolio of products in Delivering a Technology Vision and Consultancy Services • Alignment of IT- and Business-Strategy the data center, many new partners related to these specific to optimize current resources and plan for future network growth technologies may be used across the data center as these • Current and future state gap analysis products are integrated into the architecture. • Project Management Office (PMO) • This strategy allows Cisco to deliver on its core competency of Plan—Construction of a Data Center Network Architecture networking while using the skills of individual partners to deliver Planning for Performance Peak Network Prepare Evaluation, based upon a detailed specification of requirements and a variety of options to meet a customer’s unique requirements. Performance Architecture restrictions combined with a process analysis and skills assessment. Figure 5. Cisco Services Partnering to protect Planning, mission-critical and Skills This includes: application Assessments traffic to reduce cost • Definition of requirements and restrictions and complexity • Building the Data Center Network Architecture Optimize Plan Implement—Implementation of the solution in a new/existing production environment or migration of the existing situation Systems Integrators to the new architecture. This includes: • Implementation/Migration project plan development Delivering Designing agile, Network Operate Design resilient, scalable, • Equipment installation, testing, configuration Investment and highly Protection available • Connectivity and interoperability testing to maximize ROI networks for greater Operate and Optimize—Constantly evolving business requirements service velocity require an ongoing attention to optimization, expansion or Theatre and minimal Advisory Technology Delivery impact of replacement of the existing IT environment. New technologies Services Team Practices Implement outages that create new business opportunities need to be integrated and equipment and operation failures need to be quickly analyzed and resolved to minimize business and revenue impact. This includes: • Advice with change planning and implementation Cisco Data Center Networking Services help customers build Technology Partners optimized data center networks. Cisco can bring together the • Recommendations from assigned engineer to improve depth and breadth of expertise across data center networking availability and security technologies to help customers prepare, plan, design, implement, • Analysis of support processes and ITIL standard compliance operate, and optimize the network lifecycle. Cisco Systems® also • Onsite support expertise advises customers how to align their data center strategies with • 24 x 7 x 365 access to Global Technical Assistance Center Customers Consultancies their business objectives and operational processes to industry • Software upgrades for bug fixes standards and best practices. • Parts replacement with onsite installation • Access to Cisco Connection Online for technical and device information Technologies Included Under Cisco DCN Services Cisco Sales Contacts for DCN Services • Optical networking Faiyaz Shapurwala, VP, Advanced Services, fshahpur@cisco.com Cisco DCN Services Partnering Strategy • Content delivery networking • Cisco has an infrastructure of strong partnerships in the data • Layer 2 and Layer 3 Bobbi Moore, Services Account Manager, Central Region, center spanning systems integrators, channel partners, storage • Security bobbmoor@cisco.com manufacturers, application vendors, and technology partners. • Cisco AONS and application optimization Chris McCarthy, Services Director, Federal and South, • Large storage manufacturers or systems integrators may often • Storage Area Networking (SAN) cmccarth@cisco.com prime these deals where Cisco may subcontract through them. • Network management Dan Warnshuis, Product Manager, West and Service Providers, • Cisco can also be the prime vendor if requested by the customer. • InfiniBand dawarnsh@cisco.com This situation occurs most often in large accounts in which there is an existing direct relationship with the customer. • Wide Area File Services (WAFS) and network Reena Choudhry, Product Manager, rchoudhr@cisco.com attached storage (NAS) © 1992-2006 Cisco Systems, Inc. All rights reserved. Important Notices, Privacy Statement, and Trademarks of Cisco Systems, Inc. C45-337017-00 02/06