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A brief glimpse at
The New Reality
A research study about how technology will create
the next step-change in social impact
#NewReality
A research study based on 54 interviews with executives
from non-profit and commercial organisations, digital tech
experts and commentators in this field
What is the New Reality all about?
The landscape is changing again
MOBILISATION AUDIENCE BEHAVIOUR NEW TECHNOLOGIES
Jonathan Simmons, Zone
The only comparable time to this
is the industrial revolution”
“
6 EXAMPLES…
of how this New
Reality is changing
healthcare
Challenging
stigma and
providing advice
about Ebola in
Sierra Leone via
Whatsapp
Crowdfunding
personal
healthcare
Delivering
prescriptions
by drone!
Matching
people with
cancer to
local people
who can help
Wearable
pain relief
Low-cost 3D
printed
prosthetics in
war-torn
countries
And this is
just a
handful of
examples in
one area
This New Reality…
are we making
the most of it in
the non-profit
sector?
I would find it difficult
to find an area of our
business where
there’s not potential
for technology to
improve what we do"
Simon Gillespie, CEO, British
Heart Foundation
“ 	

Credit: Woolydear
THIS IS A JOURNEY
Source: G2G3’s interpretation of the classic change curve
Why aren’t
we further
along?
Lack of
examples
Economic
climate
Distractions
Department
silos
Being
too nice
Lack of brave
leadership
PEOPLE
The 4 aspects
of digital
transformation
PROCESS
TOOLS
MINDSET
We can achieve digital transformation by…
changing our
MINDSET
We need to go
back to basics
#1 	

MINDSET
Ditch your digital strategy
WHAT??!!
Ditch your digital strategy
I would say to other CEOS:
We’re developing the digital strategy
now, but maybe it should have been
more of a part of the central strategy
at the start”
Steve Ford, CEO, Parkinson’s UK
“
Having a digital strategy will
soon look as ridiculous as
having an electricity strategy.”
Kay Boycott, CEO, Asthma UK
“ 	

Credit: Filterforge
Think about
connecting
web with other
technology
#2 	

MINDSET
By Kin Design
We can achieve digital transformation by…
changing our
PEOPLE
Plug the
skills gaps
#3 	

PEOPLE
Credit: Sunface 13
DATA
DIGITAL
STRATEGY
MODERN
TECH
BUSINESS
MODELLING
Digital
knowledge
FUNDERS FUNDEES
I think we may be missing
opportunities that we think are just a
technology play, because we’re not
familiar enough with it yet”
Caroline Mason, CEO, Esmee Fairbarn
“
HR may be the
unlikely protagonists
in this change
#4 	

PEOPLE
Credit: Grow3
CASE STUDY
We want to create a
culture where our staff
feel empowered so we're
using the opportunity of
moving offices to do that”
Lucy Semmens,
Director of Strategy & Performance
Cystic Fibrosis Trust
“
We can achieve digital transformation by…
changing our
PROCESS
Start small,
be lean
#5 	

PROCESS
In short, don’t try to boil the ocean
Credit: Always Info
Keep your horizons short. Small,
iterative projects - not an expensive
big bang. Plan it, build it, launch it and
learn from it in less than a year"
Ed Humphrey, Director of Digital, BFI
“
CASE STUDY
Invest in R&D
(it doesn’t have
to cost much)
#6 	

PROCESS
Create an umbrella
that protects people
and let them
experiment with
trying to break your
business”
Jonathan Kingsbury,
Head of Digital Economy
Knowledge Transfer Network
“ 	

Credit: Unsplash
#1 	

 #2 	

 #3 	

Set up an
R&D LAB
Find a
PARTNER
Create your own
STARTUP
3 ways to innovate…
We have these big ideas, but because
we don’t have available digital
resource, and we’re caught up in so
much tactical stuff we never fully
realise our bold and ambitious ideas”
Emma Thomas, former CEO, Youthnet
“
Get a bunch of
smart people in a
room and generate
some new ideas”
Steve Rogers,
Director EMEA, Google
“ 	

Credit: Gruff Ywain
changing our
TOOLS
We can achieve digital transformation by…
Make systems
modular &
nimble
#7 	

TOOLS
Credit: JYS07
Take class-leading, independent
platforms that can talk to each other and
plug them together. It’s infinitely better
than trying to find one, off the shelf
solution that will involve compromises.”
Richard Craig, CEO, Technology Trust
“
PEOPLE
The 4 aspects
of digital
transformation
PROCESS
TOOLS
MINDSET
If there was one thing
we could change - it
would be for CEOs to
be braver and more
open to this change”
Vicky Browning,
Director, CharityComms
“ 	

LEADERSHIP
Credit: Play Crackthesky
Where do we start?
JulieDodd
julie@digitalforgood.co.uk@
THE NEW
REALITY
Full online report available at
thenewreality.info
#NewReality

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