3. Chapter-1
Introduction
1.1
Objectives of study
1.2
Scope /important /need of study
1.3
Research methodology
1.4
1.4.1 Type of research
1.4.2 Sampling
1.4.3 Sampling Size
1.4.4 Methods of data collection
a)Primary data
b) Secondary data
Chapter-2
Introduction to organization
2.1
Company Profile
2.2
Future plans/departments
2.3
Chapter-3
Frame Work
Swot
Chapter-4
3.1
Data Analysis &Interpretation of data
Chapter-5
Conclusion ,Bibliography,Questionaires
4.1
5.1
CHAPTER 1
4. 1.1 INTRODUCTION
A success of the firm largely depends upon how effectively & it serves the
existing & prospective customers. Because it is only the sales which is being
revenue to the firm the management of the firm can be efficient when there will be
proper planning & control the present & future action of the firm.
In the present competitive scenario it is very essential to predict the need of
the customers in hand & see to it that no stone left unturned. Customer satisfaction
is the main things, which contribute to expansion & progress in any business.
Study of customer’s attitude towards the product in hand is also one of the main
things which contribute to the decision whether the path selected to progress &
create healthy business relationship.
The survey involved gathering wide information about the company, its
product, customer satisfaction & impact of various competitive firms on the
company. The research is conducted through collection of primary & secondary
data. Secondary data will be collected through visiting various web sites,
automobile magazines and other reliable sources. Primary data will be collected
through a well-framed questionnaire, of which later a detailed analysis will be done
using various statistical I.T. tools like MS Word and MS Excel. On the basis, the
secondary data analysis and the extensive analysis of the primary data,
interpretation for the questions and conclusion will be drawn.
Certain suggestions are also drawn for the analysis to help.
1.2 OBJECTIVE OF THE STUDY
5. To study the customer preferences in choosing Big Bazaar.
To study the factors that is affecting the choice of customers in choosing a
retail store.
To study the factors that retain the customers who visit Big Bazaar
1.3 SCOPE/IMP/NEED OF STUDY
The research is applicable in the area of customer decision making
process forpurchasing of products at Big Bazaar. The scope of
research also helps in understandingthe preferences of the
customers. It would help Big Bazaar in designing their
marketingpromoting sales
1.4 RESEARCH METHODOLOGY
6. 1.4.1 TYPE OF RESEARCH
The data & information needed for the study will be collected from both primary
& secondary sources. The primary sources used for collection of information are
questionnaire, personal interviews with the customer of the Titan Watch product users
and official interviews in the corporation. In addition to this the information will also be
RESEARCH DESIGN
In the study attempt is made to evaluate the preface of the companies approach.
Their marketing strategies like advertisement, Sales promotion tools etc. these are
making to create an awareness of brand in the Navi Mumbai city. However in above
project three types of Research Design is used.
A. Exploratory Research Design:In above project work exploratory studies are done in order to know marketing
strategies and other promotional tools and tactics of Titan Watch Corporation by
conducting interviews with corporation as well as by conducting the consumer
survey by preparing questionnaire in navi Mumbai.
B. Descriptive Research Design:In above project work descriptive studies are done in order to know the total
market segmentation, targeting, and positioning of Titan Watch Corporation by
conducting interviews with corporation as well as by conducting the consumer
survey by preparing questionnaire in Navi Mumbai.
C. Experimental Research Design:In above project work experimental studies are done in order to know the
preference demand and other variables such as price, quality, and features of
Titan Watch Corporation by conducting interviews with corporation aswell as by
conducting consumer survey by preparing questionnaire in Navi Mumbai.
7. 1.4.2 SAMPLING
To obtain the representative sample, a non probability sample can be
drawn. In this Study the method of selecting samples is random.
1.4.3 SAMPLE SIZE
The sample size taken for the study of the big bazaar is 80.
1.4.4 METHODS OF DATA COLLECTION
Primary data is collected with specific objective, especially to address
the research Problem. The data is gathered by distributing a
questionnaire to the customers who visit big Bazaar and through personal
interview.
Secondary data includes books, journals, magazines, news letters of the
big bazaar, and internet.
.
8. Chapter- 2
2.1 INTRODUCTION TO ORGANISATION
Organized retail is gaining tremendous importance in the recent times.
On the otherhand, the retail industry is also facing severe competition and
those who are able to retaintheir customers are the ones that are able to
succeed in the market place.
The retail firms are spending a lot of their marketing resources to keep
existing
customers rather than to attract new ones. Customer satisfaction plays a key
role in customerretention and also is a major differentiating factor among
retail stores. Delivering satisfactionto the consumers has become one of the
major drivers of profitability.
In this scenario, the firms have to work on what attracts consumers and
what will
make them not to shift their choice towards competitors. Working out
strategies in this
direction requires a thorough understanding of the preferences of the
consumers on the
attributes that are considered of much significance.
This study focuses on analyzing the consumer’s preferences of the
specific attributesof retail store in Hyderabad, RTC X ROADS.
2.2 COMPANY PROFILE
Retailingconsists of those business activities involved in the sale of
goods and
services to consumers for their personal, family, or household use. Retailing
comprises of four elements customer orientation, coordinated effort, valuedriven, and goal orientation. The word "Retail" originates from a FrenchItalian word. Retailer-someone who cuts off orsheds a small piece from
9. something. Retailing is the set of activities that markets productsor services
to final consumers for their own personal or household use. It does this
byorganizing their availability on a relatively large scale and supplying them
to customers on arelatively small scale. Retailer is a Person or Agent or
Agency or Company or Organizationwho is instrumental in reaching the Goods or
Merchandise or Services to the End User orUltimate Consumer.
BOARD OF DIRECTORS:
Mr.
Mr.
Mr.
Mr.
Mr.
Mr.
Dr.
Ms.
Mr.
Inshore Binyamin, Managing Director
Gopikishan Binyamin, Whole time Director
Rakish Binyamin, Whole time Director
Vijay Kumar Chopra, Director
Sails Haribhakti, Independent Director
S Doorway, Independent Director
D O Cushy, Independent Director
Baal Desponded, Independent Director
Anil Harish, Independent Director
COMPETITORS INFORMATION
Shopper’s Stop
Westside
Lifestyle
RPG Retail
Crossword
Primal
Copeland Mal
Tate Star Bazaar
More
10. Reliance Fresh
Spencer’s.
2.3 FUTURE PLANS
Future Group has six business pillars
Future Retail
All the retail lines of business like food fashion and home will come under this vertical.
Future Brand
Custodian of all the present and future brands that are either developed or acquired by
the group.
Future Space
Will have a presence in property and mall management.
Future Capital
Will provide consumer credit and micro finance services, including marketing of MFs
and insurance policies, and management of real estate and consumer fund.
11. Future Media
Will focus on revenue generation through effective selling of retail media spaces.
Future Logistic
To drive efficiencies across businesses via better storage and distribution.
13. A) Strengths
a. Low price
b. Advertisement
c. Customer service desk
d. They gives the quality product
B) Weaknesses
a. Less store space
b. Not availability of branded items.
C) Opportunity
a. Evolving consumer preference in recent years.
b. Huge complexes offer shopping
c. Opportunity capture the whole market
D) Threats
a.
b.
c.
Competitors, Global big players planning to foray into the markets
Unorganized retail market of India
Government policies are not well-defined in emerging markets like
India.
CHAPTER-IV
DATA ANALYSIS & INTERPRETATION
Processing of data refers to consolidated, recasting or regrouping of data. After
collection of data it has to be processed and analysed with accordance with outline laid
down for the purpose at time of developing the research plan. There are certain tools used
in this project to analysis of the data such as
a. Editing
14. The editing process will be used to avoid errors and omissions in data
collections and making it correct if required.
b. Classification:It refers to grouping data under different categories and classes. The categories
may be in respect of age, gender, education, area & etc.
c. Coding
Coding is the process is used for assigning the codes or symbols like numbers,
alphabets, alpha-numerical for necessary tabulation and analysis of data.
d. Tabulation:Tabulation involves sorting of data into different categories and counting the
number of responses that belonging each category by using rows and columns.
Tabulation can be done mechanically or manually. However in above project
work mechanical tabulation is used to classify the data.
e. Graphical Representation:In presenting the data of frequency distribution and statistical computations it
is often desirable to use appropriate forms of graphic presentation. In above
project working in order to represent the data various types of graphs are used
such as: Line Graphs or Charts
Bar Charts
GRAPHICAL REPRESENTATION OF BIG BAZAR
Chart :-1
Table-1: Showing Gender Wise Classification of Respondents
Sex
Male60
Respondents Percentage
80
16. Table-2: Showing Age Wise Classification of Respondents
Age group (in years) No. of respondents Percentage
10-20 20 20
20-30 60 60
30-40 10 10
Above 40 1010
Total 100 100
Chart Showing Age use of Big Bazar
The above table indicates that majority of the respondents (60%) belongs to the
age group of 20 to 30 years, 20% belong to age group of 10 to 20 years and 10%
each belongs to the age groups of 30 to 40 years and above 40 years.
17. Table-3: Showing opinion of the of respondents
Opinion No. of respondents Percentage
Excellent 2035
Good 3040
Satisfied
2015
Unsatisfied
1010
Total80100
No of Respondents
Excellent
Good
Satisfied
Unsatisfied
The above table indicates the opinion of the respondents regarding the
performance of Big bazar. Of the 40 respondents, 35% consider the
performance as excellent, 40% as good, 15% as satisfied and remaining
10% are not satisfied with the performance of titan watches.
18. Chapter:- 5
SUGGESTIONS& CONCLUSION
5.1 SUGGESTIONS
To attract more customers, big bazaar needs to offer more brands of
products
Advertising through television and F.M radio needs to be improved
Sign boards which show restrooms and trail rooms should be visible to
the customers, and also trial rooms are to be increased.
Increase the customer billing section transactions in store. (for fast
transactions)
Increase the food court and game’s section at big bazaar to increase
the customershopping duration.
Big bazaar can improve their customer satisfaction level, by providing
better servicelike home delivery etc.
5.2CONCLUSION
The study concludes that majority of the customers prefer shopping at
big-bazaar, becauseof product variety, quality, service facility, reasonable
prices which make the customers feelmore comfortable in visiting the store
again & again.
Customers shop more in the food bazaar and the men’s wear department in Big
Bazaar.
Customers feel that Big Bazaar has variety of products available in various
departments
Considering the fact that there are a lot middle class families in India, Big
bazaar has had ahuge impact on the middle class section of India, the prices,
quality and sales strategy hashelped in getting the middle income groups
getting attracted towards Big Bazaar.
Big bazaar has been known for its great sale and great offers&
discounts. Big bazaar has hadlong lines of people waiting to get into the
store for the sale. Therefore, the sales that BigBazaar has had increased in a
19. huge way due to offers & discounts, thus this has been one ofthe main
advantages of Big Bazaar.
BIBILOGRAPHY
WEBSITES:
Big Bazaar
Future Brands
Future Group
Google search
Wikipedia.com
PATH:http://en.wikipedia.org/wiki/Big_Bazaar
http://www.slideshare.net/ArkaBrataBandyapadhyay/marketing-strategiesconsumers-satisfaction-big-bazaar
20. QUESTIONNAIRE
Name:1. Age:
[
] under 25 [
] 25-35 [
] 35-45 [
2. Sex: [ ] Male [ ] Female
.
3. Occupation:
[
] Student [
] Self-employed [
Housewife.
4. Are you:
[
] Single [
] 45 & above
] Professional [
] Service [
]
] Married.
5. Monthly income:
[
] Below 10000 [
above
] Rs 10000-20000 [
] Rs 20000-40000 [
6 How frequently do you visit Big Bazaar?
[
] Once in a week [
] Once in 15 days
[
] Once in a month [
] Once in 2-3 months
7. Which products do you purchase more often in Big Bazaar?
[
] Groceries [
] Electronic Goods [
] Apparels
[
] Others (specify)
8. Which source made you to buy product from Big-Bazaar
] Rs40000 &
21. [ ] News paper [ ] F.M radio [ ] News paper
[ ] Friends/others
9. Why do you make purchase of products from Big Bazaar?
[
] Low price [
] Better Quality [
] Variety of products
[
] Various Brands [
] others (specify)
10. Will big bazaar provide more type of company products in one product
Category?
[ ] yes [ ] no [ ] not many [ ] none
11. How is the store space in B.BAZAAR for moving around for products?
[ ] it’s free space [ ] not free space [ ] small space
12. How are the re-preventatives interactions are at big bazaar?
[ ] effective [ ] not effective [ ] Good [ ] no Interaction
13. Will big bazaar reminding & intimating their store discounts & prices to all
Customers in store
[ ] YES cleanly intimating [ ] NO clarity intimating
[ ] NO intimation at all
14. How is the customer service department in store, is it effective in providing
service?
[ ] fast service [ ] slow service [ ] not sufficient service
[ ] not good service
15. will big bazaar offer any special, discount on prices?
[ ] yes season wise service [ ] no special offers
16. Have you purchased any product at BIG BAZAAR just by visiting first time?
[ ] yes [ ] no [ ] not first time [ ] more than two times(visiting)
17. How is BIG BAZAAR maintaining product QUALITY, QUANTITY compare
to other retail stores?
[ ] Good [ ] normal [ ] Not good [ ] poor
19. How do you feel (satisfied) after shopping at Big Bazaar?
[ ] feel very satisfied [ ] satisfied [ ] not satisfied
Date :-
Sign:-
