10 golden rules for every PR manager.

2. 01
APPEARANCE & PERCEPTION ARE EVERYTHING
UNDERSTAND HOW YOU ARE PERCEIVED
BY THE MEDIA

3. 02
BEFORE YOU CONTACT A PUBLICATION OR TV
SHOW, BE AN EXPERT. WATCH THE SHOW
OR READ THE PUBLICATION FIRST.

4. 03
KNOW THE BREAKING NEWS AND
CURRENT TRENDS IN YOUR SPECIALTY
THAT IS CURRENTLY BEING REPORTED BY
MAINSTREAM MEDIA.

5. 04
PHONE, PHONE, PHONE
THE BEST WAY TO HAVE A STORY PLACED IS
TO TALK DIRECTLY WITH THE MEDIA.

6. 05
ALWAYS HAVE A MEDIA KIT WITH YOU,
OR READY AT YOUR PRACTICE/BUSINESS
TO IMMEDIATELY MAIL OUT UPON REQUEST.
HAVE SUITABLE STORIES COMPLETE,
READY AND PREPARED TO SEND OUT AT A
MOMENT’S NOTICE.
+

7. 06
HAVE YOUR ELEVATOR PITCH
PRACTICED AND READY.

8. 07
SMILE!
YES, THERE IS COMPETITION, BUT WHEN
YOU TALK TO THE MEDIA YOU ARE THE
ONLY VOICE THE ARE LISTENING TO, SO BE
PERSISTENT

9. 08
HONESTY, HONESTY,
HONESTY.
STORIES THAT YOU PRESENT
TO THE MEDIA SHOULD BE
AS FACTUALLY ACCURATE
AS POSSIBLE. LYING AND
DELIBERATELY MISLEADING
THE MEDIA CAN ATTRACT
HIGHLY NEGATIVE PR.

10. 09
NEVER NEGATIVELY COMMENT ON
ANY PUBLICATION, TV SHOW, PERSON,
COMPANY OR COMPETITOR. IT’S A SMALL
WORLD. THOUGHTLESS COMMENTS CAN
COME BACK TO BITE YOU

11. 10
SEX SELLS SOAP
VERY FEW IDEAS ARE NEW AND UNIQUE.
IT IS HOW AN IDEA IS PRESENTED THAT
“SELLS” IT TO THE MEDIA

12. SOURCE TEXT
©10 GOLDEN RULES OF PR, DENISE GRIFFITTS
»HTTP://DENISEGRIFFITTS.COM/10-GOLDEN-RULES-OF-PR/
E-BOOK DESIGN
BOGDAN-SORIN POPESCU, PR CONSULTANT
»HTTP://ABOUT.ME/BOGDANPOPESCU