The document provides an introduction to public relations and mass media communication. It presents several values and concepts important for public relations, such as honesty, concern for audiences, brand ambassadors, delivering engaging facts, understanding journalist needs, ensuring newsworthiness, preparing quality content, and testing and verifying information. Key aspects of a journalist's job such as selecting press releases, conducting interviews, and dealing with nerves and coffee are also briefly touched upon. Overall, the document outlines fundamental ABCs and best practices for public relations work and communications.

1. Proste wprowadzenie
do zrozumienia P.R.
i środków masowego przekazu
ZŁAPAĆ
BYKA
ZA ROGI

2. ABC
of
Public Relations

3. VALUES
V

4. whatare the values
ofyour organization?

5. H
honesty

6. H
heart
(have one!)

7. A
awareness

8. A
audience

9. B
brand
ambassadors

10. who areyour brand ambassadors?

11. connect
C

12. C
concern

13. call-to-action
C

14. D
deliver

15. E
engage

16. F
facts, facts, facts

17. generate
reactions
G

18. integrate in a context
I

19. the journalist
J

20. a DAYIN THE LIFE OFAJOURNALIST
» selection of press releases
» news
» conferences
» interviews and features

21. U
understand the needs
of the journalist

22. a DAYIN THE LIFE OFAJOURNALIST
» tons of coffee
» nerves. lots of them too

23. K
k.i.s.s.

24. L
listen

25. M
the medium is
the message

26. the medium is
the message

27. M
make it
memorable

28. N
newsworthy

29. »
»
» How important is your information you want to deliver?
Is it relevant/interesting for the mass?
how does it affect the mass?
Does it answer to the needs of the mass?»
newsworthiness

30. O
opportunities!
chase them!

31. P
public

32. P
prepare

33. Q
quality

34. Q
the 5 questions

35. the 5 questions!

36. relevance
R

37. R
results

38. R
resources

39. S
social

40. S
size

41. T
title
tweet

42. T
test

43. verify! verify! verify!
V

44. T
thank you!