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Digital marketing: what it is and why it matters?
1. Digital marketing
differs from
traditional
marketing.
In simplistic terms, digital
marketing is the
promotion of products or
brands via one or more
forms of electronic media.
2. Digital media is so pervasive that consumers have
access to information any time and any place they
want it.
Digital media is an ever-growing source of
entertainment, news, shopping and social
interaction, and consumers are now exposed not
just to what your company says about your brand,
but what the media, friends, relatives, peers, etc.,
are saying as well.
3. Digital marketing and its associated channels are important –
but not to the exclusion of all else.
It’s not enough to just know your customers; you must know
them better than anybody else so you can communicate with
them where, when and how they are most receptive to your
message.
4. Proliferation of digital channels.
Intensifying competition.
Exploding data volumes.
Manage complex customer relationships across a variety of channels – both
digital and traditional.
Respond to and initiate dynamic customer interactions.
Extract value from big data to make better decisions faster.
5. So, what does it take to do digital marketing right? Here are keys to
digital marketing strategies.
Learn the basics of digital marketing, how to manage customer
relationships across all channels and, ultimately, how to build better
customer relationships.