To help you take the advantage of an effective email marketing campaign which we have. We can give you all the advice in the world, but the best results are going to be the output surely.

1. Killer Tips for an Effective Email Marketing
Campaign
Email marketing is a highly effective
tool for reaching out to customers
and promoting your business,
although getting it right often proves
difficult. Below are top tips on how
to achieve effective email marketing:

2. 1. Be Creative
Hundreds of emails hit your customer’s
inbox on a daily basis, what makes your
email different, why should they read it?

3. 2. Ensure emails display on
mobile devices
Have emails in both html and plain text – allowing
people to read the email if it does not display correctly.
Also include a link to a web version of the email

4. 3. Be people focused
• Marketing is all about people; customers, employees etc.,
so it makes sense your emails would be aimed at people
too
• Email based learning
• Personalization

5. 4. Relevancy
• Highly important!! Customers will not open an email that is not
relevant to them.
• You are then wasting money sending emails with no chance of a
return.
• You will lose your credibility by sending emails to the wrong target.

6. 5. Take deliverability failure
rates seriously
• A lot of companies overlook this – once the email is sent they focus
on the return they get, but not the failure rates – this is important to
assess why those emails have failed – preventing future unnecessary
costs and blacklisting.

7. To help you take the advantage of an effective email marketing
campaign which we have. We can give you all the advice in
the world, but the best results are going to be the output
surely.