1) A journalism professor at Southern Methodist University discusses bringing an entrepreneurial mindset to smaller college journalism programs through sponsored social media posts and assignments analyzing nonprofit newsrooms. 2) The program generated revenue through clearly sponsored Facebook statuses and tweets that helped build the sponsor's followers while providing equipment for students. 3) Assignments analyzing nonprofit newsrooms' financial sustainability and data visualization of funding sources helped students develop financial literacy and data-driven reporting skills.

1. Bringing an Entrepreneurial Mindset to Smaller College Journalism Programs Jake Batsell, assistant professor Division of Journalism Southern Methodist University, Dallas @jbatsell

5. Sponsor was clearly identified

8. Sponsor clearly identified

10. THE VIRTUOUS CIRCLE Sponsorship provided more equipment Equipment helped students do more multimedia journalism More multimedia journalism created more value for us and the sponsor

12. Perform simple data viz of $$ sources

14. Forced them to wrestle with $u$tainability