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Bringing an Entrepreneurial Mindset to Smaller College Journalism Programs -- AEJMC 2011


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Journalism schools with in-house student news sites can create value for their departments by thinking in an entrepreneurial way.

Presentation at AEJMC 2011, St. Louis, 5:15-6:45 p.m.

Jake Batsell, assistant professor, Southern Methodist University

Twitter: @jbatsell

Published in: News & Politics, Business
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Bringing an Entrepreneurial Mindset to Smaller College Journalism Programs -- AEJMC 2011

  1. 1. Bringing an Entrepreneurial Mindset to Smaller College Journalism Programs<br />Jake Batsell, assistant professor<br />Division of Journalism<br />Southern Methodist University, Dallas<br />@jbatsell<br />
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  4. 4. Sponsored Facebook statuses:<br /><ul><li>One per month
  5. 5. Sponsor was clearly identified
  6. 6. Capitalized on robust social media presence</li></ul>Fall 2010 Semester:<br /><ul><li>27 apps reviewed
  7. 7. 4-day checkout</li></li></ul><li>Sponsored tweets:<br /><ul><li>One per month
  8. 8. Sponsor clearly identified
  9. 9. Helped build sponsor to nearly 2K followers (us: 3K)</li></li></ul><li>Too cozy?<br /><ul><li>Year 2001 version of myself:</li></ul>Egads! An ethical travesty!<br /><ul><li>Year 2011 version of myself:</li></ul> Why not redeem the value our students created?<br />Image credit: Flickr user “Nutmeg the Puppy,” Redlands, Calif.<br />
  10. 10. THE VIRTUOUS CIRCLE<br />Sponsorship provided more equipment<br />Equipment helped students do more multimedia journalism<br />More multimedia journalism created more value for us and the sponsor<br />
  11. 11. Class Assignment:<br />Analyze a nonprofit newsroom<br /><ul><li>Interview at least one insider, one outsider/competitor
  12. 12. Perform simple data viz of $$ sources
  13. 13. Assess whether it will be sustainable in the future</li></li></ul><li>Results:<br /><ul><li>Helped instill a sense of financial literacy about the business of journalism
  14. 14. Forced them to wrestle with $u$tainability
  15. 15. Students used multimedia skills and data-driven reporting techniques</li></li></ul><li>Thanks! @jbatsell<br />