Jim Herrera

Greater San Diego Area United States

Investment Principal at Perceptive Investments

Jim is a renaissance entrepreneur with over thirty years of comprehensive marketing and management experience. Jim has been a senior manager or executive with some of the most progressive companies in the world - Apple Inc., Creative Labs, Inc. and Arbitron; and has successfully crafted and deployed corporate and product branding, messaging and positioning in traditional media as well as social media. But Jim's successes are tempered by the failures he's overcome. A victim of the "It's All About Me" philosophy, Jim lost everything in 2001 - his business, hundreds of thousand of dollars, and his family. He became passionate about empowering empathetic, ethical, collaborative entrepreneur...