A case study in making Snapchat part of your social media strategy.

1. © 2016 University of New Hampshire. All rights reserved.
Geofilters & Campus Stories
A case study in making Snapchat part
of your social media strategy
Jason Boucher
Social Media Manager, University of New Hampshire
@PortsmouthJay

4. By The Numbers: Overall MAUs by
social networks that we use.

5. Young Adults Still Most Likely to Use Social Media

7. Psst….
Instagram Stories has 100 million daily
active users after just 2 months

8. 77% of college students
use Snapchat daily

9. Engagement
SOCIAL MEDIA IS ALL ABOUT

11. GEOFILTERS

12. Geofilters are special overlays that
communicate the “where and when” of a
Snap in a fun way, whether you're sending
it to a friend or adding it to your story.
What is a geofilter?

13. FREE
PAID

15. Geofilters help enhance your
snaps, providing creativity and
exposure for your institution.

17. How well did our snapchat posts do being in the national spotlight?
Many posts received between 5,000 and 1.3 million views.
Here’s two highlights:

21. For 1 week, a different geofilter appeared each
day by the Wildcat statue on campus…
Monday Tuesday Wednesday Thursday Friday

22. 1. Use the special geofilters and snap it to UofNH.
2. Students were then entered in our daily drawing for a UNH sweatshirt
and entered for a chance to win grand prize: 4 tickets to Frozen Fenway!
3. Daily winners announced next morning.
4. Grand prize winner announced night of #UNH150 ‘Hear Us Roar’ event.
To enter, students needed to:

34. Engage
your
audience.
Get
them
involved.

37. Did it work?

38. Student line formed all the way to Main Street

41. How the Geofilter worked:
A geofence is drawn around the area
of the Wildcat statue on campus

42. CONTESTS

50. Other ideas…

54. ANALYTICS

58. TAKEOVER TUESDAY

59. Takeover Tuesday:
Showing authentic student experiences
through Snapchat each Tuesday.

61. START WITH COVER.
Use cover art to begin Takeover
Tuesday
Use SnapCool, Memories, or take
a snap of it as best you can.

62. INTRO
Name, year, major and hometown.
Say you’re taking over the UNH Snapchat
for Takeover Tuesday.

63. • DINING
SNAPS
• ACADEMIC
ORIENTED
SNAPS
(classroom,
labs,
library,
.ield
research)
• FAVORITE
SPOTS
ON
CAMPUS
(with
video
explanation)
• OUTSIDE
THE
CLASSROOM
INVOLVEMENT
(Campus
Rec,
MUB,
student
groups,
sports,
etc.)
• HOUSING
(Where
do
you
live,
what’s
it
like,
etc.)
DO
NOT
GIVE
OUT
YOUR
ROOM
NUMBER
• ANSWER
THIS
QUESTION
AT
SOME
POINT
IN
YOUR
TAKEOVER:
“Why
did
I
choose
to
come
to
UNH?”
• WORK
/
INTERNSHIPS
/
EXPERIENCE
/
Post-­‐College
Plans
• OPTIONAL:
Show
Downtown
Durham
or
other
seacoast
communities
if
you’re
traveling
or
live
there.

64. USEFUL
TIPS.
• Use
UNH
geo-­‐.ilters
as
much
as
possible
• Videos
are
much
more
engaging
than
photos
• Use
text,
emojis,
and
drawings
on
screen
• If
appropriate
questions
are
asked,
answer
in
the
Snap-­‐story.
• SAVE
YOUR
SNAPS!
Download
and
save
your
snaps
so
we
can
recreate
the
story
in
a
video.
• Be
Yourself.
Use
your
voice
and
have
fun.
Thank
everyone
for
watching
and
thank
#UNHSocial
for
the
opportunity.

66. unh.edu/social

67. @PortsmouthJay