1. Digital Disruption:
The Transformation Of The Banking World
!
BNP Parisbas Fortis, June 2014
jo@dearmedia.be
@jcaudron
00 32 475 43 80 98

2. Jo Caudron
°1968
Founder & CEO
Digital Consulting Firm
Co-Founder
Social Media
Campaigning Platform

3. @jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron,
currently we are 5 consultants
• our mission is to help you finding a new
balance between the certainties of your
traditional business and the
opportunities of innovations in (digital)
media
• our scope is everything in the digital
space, with focus on social, mobile,
tablets, location, connected TV, new
radio, ...
• We work for large European clients

4. @jcaudron
Our Field of Activities
!
Digital Transformation Modeling:
Digital impact on traditional communication, media, business, ...
Online Social
Mobile &
Tablets
Future Media &
Marcomm

5. @jcaudron
To get this started...
• Who is using?
- Twitter
- Facebook, Google+, ...
- LinkedIn,
- Pinterest
- Snapchat,WhatsApp
- Email
- LBS
!
• Who is using?
- a smartphone
- a tablet
- wearable computers & biometrics
- Apple TV, Boxee, …
• Who is using?
- Netflix
- Spotify
- Bhaalu
- popcornti.me

6. @jcaudron
Smile, you’re in a crisis ;-)
The future is about
permanently dealing
with change and
going in and out of
moments of crisis.
!
Are you ready to
deal with this in
your business
context?
Digital Transformation

7. Out soon!
• Our new book on the impact of digital on
the world and economy as we know it
• A practical guide to help you understand the
impact and how it will potentially change
your business (if it’s not too late already)
• Authors: Jo Caudron & DadoVan Peteghem
• Available June 2014
• Crowd funding by pre-ordering now on
www.digitaltransformationbook.com

8. Insights:
Understanding the Power
of Digital Transformation

9. @jcaudron
A short history of everything (in digital)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...

10. Connected (internet)
Social
Digital
Analogue
Mobile
The Speed of Change…

11. @jcaudron 7.000.000.000

12. @jcaudron 7.000.000.000
3.000.000.000

13. @jcaudron 7.000.000.000
3.000.000.000
2.000.000.000

14. @jcaudron 7.000.000.000
3.000.000.000
2.000.000.000
7.000.000.000

15. Digital
Transformation is
really happening

16. @jcaudron@jcaudron
Digital Transformation Modeling
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core

17. @jcaudron@jcaudron
Digital Transformation Modeling
From ... ... to
The Business
Digital (at
the sideline)
From ...
The Business
Digital (at
the sideline)

18. @jcaudron@jcaudron
Digital Transformation Modeling
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
From ...
The Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core

19. @jcaudron@jcaudron
Digital Transformation Modeling
TV
Radio
Print
Billboards
DM
DigitalMedia
From ... ... to
Sales
Marketing&Communication
Service&Support
HR
IT
PR&ExternalCommun.
R&D&Enterprise2.0
Digital Transformation

20. @jcaudron@jcaudron
Do you accept...?
How big should CHANGE be?
In order to change
the world?

24. @jcaudron@jcaudron

26. @jcaudron@jcaudron
18 billions USD?!

27. @jcaudron@jcaudron

28. 7 metaphors to
understand
the impact of change

29. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic
structures are challenged by new
(smaller) players, operating online,
worldwide and according to new
rules…
… a world in which
traditional partners
becomes competitors and
where everyone is trying
to by-pass someone else…
… a world in which we have new opinion
leaders deciding what is important and
what is not: new experts, our peers, but
also driven by technology…
… a world in which mobile access is
dominating everything else.Where people
have access to everything, everywhere,
every time they want it…
… a world in which people want
to participate and co-create
the future…
… a world in which technology
becomes part of everything we
do, where every object
(including ourselves) is
connected to the internet.
That is the world we live in today.

30. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE

31. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House

32. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House

33. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House

34. Accountability
Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House

35. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House
Lenddo: get credit based on your social media
reputation

36. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House

37. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House
The relationship is changing

38. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package

39. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Angry Birds
Twitter,
Facebook
Newspaper
Website
CNN online /
app
Blogs
Vertical sites and
specialties portals
Yelo App
Boxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest,
blogs
Weather Pro (iPhone)
Traffic: Inrix +
iCoyote (iPhone)
Digg.be
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
culture
Trends &
Lifestyle

40. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package

41. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
versus

42. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package Kaching: Facebook banking

43. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package

44. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Chirpify: pay “in stream” via Facebook,
Twitter and Instagram

45. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Product, services and packages
are changing.
From bundling to unbundling to
rebundling

46. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

47. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

48. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

49. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

50. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

51. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog
If you can sell expensive cars online,
you can sell anything online.

52. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

53. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

54. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

55. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog
The position in the value chain is
challenged

56. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper

57. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms

58. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
New “experts”

59. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper

60. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper

61. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper

62. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Opinion making is challenged

63. Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
The Traveller

64. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

65. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

66. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

67. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

68. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

69. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
Primary location and place of
consumption change

70. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

71. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

72. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

73. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service
Friendsurance: “online peer 2 peer insurance”

74. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
Consumers are uniting and
creating powerful communities

75. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness

76. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness

77. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness
Contextual Awareness: technology knows everything
Location/
time-aware Activity-
aware
Product-
aware Intention-
aware

78. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness

79. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness

80. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness
Technology keeps progressing

81. Things to take away ...

82. For most companies, this is still
a mighty long way to go…

83. @jcaudron

84. Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The
Glass House
Relationship
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The
Package
Product, Service
& Packaging
Bypassing
Virtualization
Fragmentation of
touchpoints
The
Frog
Position in
the value
chain
New gatekeepers
Recommendations
"Good is good
enough"
Ambassadorship
The
Gatekeeper
Opinion
making
The
Traveller
Place
Utility
Empowered self
Delivery fulfillment
New way of
working
Contextual
awareness
Real-time
Location &
Place
The
Participant
Community
Gamification
Collaboration
The power of the
crowd
Community
The
Cyborg
Internet of things
Wearables
Quantified self
Robotics
Data
Monitoring
Progressive
Technology
We have to prepare for a digital future, with new rules and new relationships

85. Offline Online
Be ready for Mobile
Strategy
Implemen-
tation
Integration
Be ready for Social
Strategy
Concepts &
Channels
Policy,
Teams &
Ownership
Roll-out
Be ready for The Future (Digital
Transformation Modeling)

86. @jcaudron
Beware of Macro-Myopia*
!
*the trend to overestimate the impact of change on the short term
and to underestimate the impact of change on the long term.
Don’t say I didn’t warn you ;-)

87. Digital Disruption:
The Transformation Of The Banking World
!
BNP Parisbas Fortis, June 2014
jo@dearmedia.be
@jcaudron
00 32 475 43 80 98