Classify your cross-linking strategy. People first finds your content because someone else links to you, but they find the rest of your content because you link to yourself. This presentation suggests classifying cross-linking strategies as nebulas, asteroids, solar systems, black holes, or constellations.

1. Content
Cross-Promotion
PodCamp DC, 4/19/2008
Jennifer Berk

2. Once...
... your content was on your website.
• Maybe you had a list there of stories
published elsewhere.
• Maybe you created a photo gallery, by hand
or with software you installed.
Now...

3. Darren Barefoot’s image of the Social Media Starfish (Robert Scoble)

4. That’s a lot of arms for
a starfish.

5. And really it’s worse
(better?)
than that.

6. Peter Corbett’s Social Media Ecology

7. So where’s my content?
Um. Everywhere?

8. Loic Le Meur’s social map – all the applications he uses

9. How do people first
find my content?
Someone links to you.