Gamification workshop at the QSP Summit. An introduction to gamification, to the motivations to play and the Gamification Model Canvas as metholody to design gamified experiences

1. GAMIFICATION
@josek_net - josecarlos.cortizo@brainsins.com
@brainsins_en // @gamiworldcon

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WHY DO WE PLAY?

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Games = Behaviors that prepare humans (and animals) abilities
for the vital activities that they will have to do when become
adults

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Mammal’s brains have evolved to be able to interact with others
with no sexual, aggressive or submissive intentions.

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While playing, we use our senses to get information about our
position, the intensity of the stimuli, and the interests of others
to continue or stop the activity.

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Games help us to maintain a good health, improve the use of
tools, problem solving, creativity and our capacity to respond to
surprise and new stimuli.

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Kittens love games

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Dogs too, and the enjoy
playing with humans

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And as humans beings
we have created large
game-based industries

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Industry revenues in 2013 (in $billions)
0
20
40
60
80
Music Film Video Games
70,4
35,9
15

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Evolution of the Video Game industry (in $billions)
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20
40
60
80
1994 2004 2007 2013

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WHAT IS
GAMIFICATION?

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“The use of game
mechanics and
experience design to
digitally engage and
motivate people to
achieve their goals”,
Brian Burke (Gartner)
“The application of
gaming metaphors to real
life tasks to influence
behaviour, improve
motivation and enhance
engagement”, Andrzej
Marczewski (Cap Gemini)

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Making everyday
tasks fun

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Offer additional motivation

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Bottle Bank Arcade
http://www.youtube.com/watch?v=zSiHjMU-MUo

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WHAT IS (NOT)
GAMIFICATION?

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Gamification

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Gamification
Advergaming Serious Games

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Gamification
Advergaming Serious Games
Playful Design Games for Change
. . .
GAMIFICATION

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SOME EXAMPLES

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This is not new…
…at all

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Foldit: Science & Videogames
http://www.youtube.com/watch?v=JdBcpdH_ptA

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Pantera rosa VS Tigretón
http://www.youtube.com/watch?v=SjWdYO3Bgok

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Gamification in Sales
http://www.youtube.com/watch?v=LprAZKSnm4Q

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Speed Camera Lottery
http://www.youtube.com/watch?v=iynzHWwJXaA

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MDA Framework

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Mechanics - Dynamics - Aesthetics

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Mechanics are the base
components of the game - its
rules, every basic action the player
can take in the game, the
algorithms and data structures in
the game engine etc.

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Dynamics are the run-time
behavior of the mechanics acting
on player input and "cooperating"
with other mechanics.

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Aesthetics are the emotional
responses evoked in the player -
joy, frustration, fantasy, fellowship.

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Gamification
Model Canvas

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If it is fun, it
engages

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As in video
games

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Or beer

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You need to design unique
user experiences

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Something to remember…
and for that you need
storytelling

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Choose your theme!

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Dynamics Components Mechanics
+general +specific
ex: progression ex: points and leaderboards ex: for each task you
get 30 points and for
each 250 points you
level up

57. Resource: http://www.epicwinblog.net/2013/10/
the-35-gamification-mechanics-toolkit.html@VictorManriqueY
@josek_net #qspsummit

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59. Thank you!
@josek_net - josecarlos.cortizo@brainsins.com
@brainsins_en // @gamiworldcon