The video of this presentation is available at https://www.youtube.com/watch?v=b3nB6kZQeaQ As startups and innovation hubs push towards grand notions of technology innovation, connecting the world around them, and building towards a truly online commerce profile, there is a huge segment of the population that falters and is left behind. The underserved community represents over 1 out of every 5 people in the US, and as we explore cash heavy societies, and heavily underbanked populations worldwide, that number increases dramatically. These are markets that are massively underserved by technology and commerce, yet represent a potential hotbed of growth for any business. As we explore this large segment of the world population, we'll dive into how the banking and commerce industries are primed for disruption to build up the underserved communities around the planet into a new digital commerce world. From digital currency to the struggling banking industry, we'll explore how we're on the cusp of a commerce revolution, one that will completely disrupt the banking industry, and our notion of technology reach worldwide.

1. Rebuilding Commerce
Jonathan LeBlanc (@jcleblanc)
Head of Global Developer
Advocacy at PayPal + Braintree

2. A Little Story
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3. Driven by Basic Needs
Driven by Efficiency
Driven by Innovation
Entrepreneurial Growth
vs Economic Growth
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4. The Missing Market
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5. 50% of adults on the planet
do not have bank account
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6. Underserved?
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7. The Underbanked
The Unbanked
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8. East Asia: 59%
South Asia: 59%
Latin America: 65%
Central Asia / E Europe: 49%
Arab States: 67%
High Income: 8%
Total Underserved: 53%
Global Underserved
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9. Not Enough Money
Geography
Culture
Past Behavior
Language Barriers
Trust
Why are People Unbanked?
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10. Systems are Different
Everywhere
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11. The Whole System is
Broken
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12. Most Commerce Targets the
Technology Privileged
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13. The Main Barrier
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14. twitter: @jcleblanc | hashtag: #cpbr8
Prepaid Cards

15. Manipulation of the
Underserved
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16. Move to a Cashless
Society
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17. The Opportunity
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18. Cell Phones Everywhere
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19. More People Have Mobile
Phones than Toilets
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20. Case Studies
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21. Qiwi
https://qiwi.com/
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22. Installments
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23. Person to Person
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24. Hackathon Products
and Ideas
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25. Technology Leadership
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26. How We’re Changing
for the Market
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27. Omni Commerce
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28. Bluetooth Smart
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29. Bitcoin
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30. The Market is Shifting
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31. Thank You!
Jonathan LeBlanc (@jcleblanc)
Head of Global Developer
Advocacy at PayPal + Braintree