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Firefox OS: Challenges and opportunities for an open source mobile OS

Presentation @ TNW LA

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Firefox OS: Challenges and opportunities for an open source mobile OS

  1. 1. Firefox OS: Challenges and opportunities for an open source mobile OS Jacques Chicourel Innovation Manager – Telefonica Digital @jcnv
  2. 2. 83 MM/Day Downloaded apps in LATAM Source: Berg Insight Do you know?
  3. 3. How about Telco industry in LATAM ?
  4. 4. 700 MM LATAM Mobile Subscribers Source: Ericsson
  5. 5. 80% LATAM Prepaid Customers 700 MM LATAM Mobile Subscribers Source: Ericsson
  6. 6. 80% LATAM Prepaid Customers 78% LATAM Feature phone users 700 MM LATAM Mobile Subscribers Source: Ericsson
  7. 7. 80% LATAM Prepaid Customers 78% LATAM Feature phone users 22,5% LATAM Mobile Internet users 700 MM LATAM Mobile Subscribers Source: Ericsson
  8. 8. How telcos/manufacturers may contribute to increase mobile internet usage?
  9. 9. x High CostLow Cost More features Less features Smartphone technology quadrant
  10. 10. x High CostLow Cost More features Less features Feature phones Smartphone technology quadrant
  11. 11. x High CostLow Cost More features Less features Feature phones Smartphones Smartphone technology quadrant
  12. 12. x High CostLow Cost More features Less features Feature phones Smartphones Smartphone technology quadrant
  13. 13. In 2010, Telefonica and Mozilla were working on a concept about an open source mobile OS OWD concept Boot to Gecko =
  14. 14. What we have done is to connect HTML5 to the hardware… Device Kernel APIs Today’s OS Open Web Platform Based on Boot to Gecko Project (B2G) Native API-based User Experience Kernel APIs Web Engine/APIs Web-based User Experience/Web ContentWeb Browser/ Platform   @   
  15. 15. …provide other affordable alternatives for mobile users… App download through a website or at Firefox Marketplace Get a high-end mobile experience at a low cost smartphone Users may be able to purchase apps using mobile phone bill or prepaid credits
  16. 16. …and offer advantages to developers for building Firefox OS apps APIs to offer communication capabilities and basic resources like 3G, SMS, file systems, camera, GPS using Web technologies (HTML/JS/CSS) Eliminate fragmentation for different mobile OS App monetization through direct to bill
  17. 17. What value proposition does Firefox OS bring to the market?
  18. 18. Actual players are offering more of the same and Firefox OS is disrupting the ecosystem One Stop Shop Credit card billing Privileged access to APIs through native code Apps everywhere Multiplatform billing APIs access through JavaScript
  19. 19. Empowering web developers to write apps and services for mobile value chain 100.000 + 450.000 + 8 millions Potential number of developers Source: Mozilla
  20. 20. Ease smartphone adoption among mobile users at the bottom of the pyramid
  21. 21. HTML5 is evolving from a technology towards an ecosystem Telcos OEM and chipset manufactures Internet companies (web/mobile) Developer’s Community Mobile users
  22. 22. HTML5 has a long way ahead in order to improve its tecnology without losing its collaborative nature • Performance • Offline usage • APIs
  23. 23. Browsers are improving their APIs in order to support HTML5 features and so offer a rich mobile experience to users
  24. 24. Opportunities
  25. 25. Firefox OS still has a lot of game opportunities as game engines are improving a lot
  26. 26. Telcos and OEM manufacturers are supporting the ecosystem commercially, with app distribution, SDKs and APIs
  27. 27. Firefox OS will support access to direct to bill which increase the odds for app generated revenues
  28. 28. So, what’s next? HTML5 is improving at a very fast pace and most of .js libraries are free Telefonica and Mozilla are working hard to support developers in LATAM Direct to bill will disrupt the way users buy apps Firefox OS may be a platform for startups and for new ventures launch
  29. 29. Thank you and feel free to contact ! Jacques Chicourel Innovation Manager – Telefonica Digital @jcnv

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