Presentation @ TNW LA

1. Firefox OS: Challenges
and opportunities for an
open source mobile OS
Jacques Chicourel
Innovation Manager – Telefonica Digital
@jcnv

2. 83 MM/Day
Downloaded apps in LATAM
Source: Berg Insight
Do you know?

3. How about Telco
industry in LATAM ?

4. 700 MM
LATAM Mobile Subscribers
Source: Ericsson

5. 80%
LATAM Prepaid Customers
700 MM
LATAM Mobile Subscribers
Source: Ericsson

6. 80%
LATAM Prepaid Customers
78%
LATAM Feature phone users
700 MM
LATAM Mobile Subscribers
Source: Ericsson

7. 80%
LATAM Prepaid Customers
78%
LATAM Feature phone users
22,5%
LATAM Mobile Internet users
700 MM
LATAM Mobile Subscribers
Source: Ericsson

8. How telcos/manufacturers
may contribute to increase
mobile internet usage?

9. x
High CostLow Cost
More
features
Less
features
Smartphone technology quadrant

10. x
High CostLow Cost
More
features
Less
features
Feature phones
Smartphone technology quadrant

11. x
High CostLow Cost
More
features
Less
features
Feature phones
Smartphones
Smartphone technology quadrant

12. x
High CostLow Cost
More
features
Less
features
Feature phones
Smartphones
Smartphone technology quadrant

13. In 2010, Telefonica and Mozilla were working on
a concept about an open source mobile OS
OWD concept Boot to Gecko
=

14. What we have done is to connect HTML5 to the
hardware…
Device
Kernel
APIs
Today’s OS
Open Web Platform Based
on Boot to Gecko Project
(B2G)
Native API-based User Experience
Kernel
APIs
Web Engine/APIs
Web-based User Experience/Web ContentWeb Browser/ Platform
 
@




15. …provide other affordable alternatives for
mobile users…
App download through a website or at Firefox Marketplace
Get a high-end mobile experience at a low cost smartphone
Users may be able to purchase apps using mobile phone bill or
prepaid credits

16. …and offer advantages to developers for
building Firefox OS apps
APIs to offer communication capabilities and basic resources like 3G,
SMS, file systems, camera, GPS using Web technologies (HTML/JS/CSS)
Eliminate fragmentation for different mobile OS
App monetization through direct to bill

17. What value proposition
does Firefox OS bring
to the market?

18. Actual players are offering more of the same and
Firefox OS is disrupting the ecosystem
One Stop Shop
Credit card billing
Privileged access to APIs through
native code
Apps everywhere
Multiplatform billing
APIs access through JavaScript

19. Empowering web developers to write apps and
services for mobile value chain
100.000 +
450.000 +
8 millions
Potential number of developers
Source: Mozilla

20. Ease smartphone adoption among mobile
users at the bottom of the pyramid

22. HTML5 is evolving from a technology towards
an ecosystem
Telcos
OEM and chipset
manufactures
Internet
companies
(web/mobile)
Developer’s
Community
Mobile
users

23. HTML5 has a long way ahead in order to improve its
tecnology without losing its collaborative nature
• Performance
• Offline usage
• APIs

24. Browsers are improving their APIs in order to support
HTML5 features and so offer a rich mobile experience to
users

25. Opportunities

26. Firefox OS still has a lot of game opportunities
as game engines are improving a lot

27. Telcos and OEM manufacturers are supporting the ecosystem
commercially, with app distribution, SDKs and APIs

28. Firefox OS will support access to direct to bill which
increase the odds for app generated revenues

29. So, what’s next?
HTML5 is improving at a very fast pace
and most of .js libraries are free
Telefonica and Mozilla are working hard
to support developers in LATAM
Direct to bill will disrupt the way users buy
apps
Firefox OS may be a platform for startups
and for new ventures launch

30. Thank you and feel
free to contact !
Jacques Chicourel
Innovation Manager – Telefonica Digital
@jcnv