Data Sets You Free: Analytics for Content Strategy

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This document discusses ways to improve bounce rates on websites. It recommends tracking an adjusted bounce rate in Google Analytics to exclude exits from pages like logout pages. It also provides examples of analytics tools like SmallBox, LunaMetrics, and Blast Analytics that can help identify pages causing high bounce rates so issues can be addressed.

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Data Sets You Free: Analytics for Content Strategy

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This presentation on search engine marketing (SEM) testing scenarios looks at how you can structure a test across the search marketing funnel. In particular, it focuses on the interactions between paid search (PPC) and natural search (SEO) as well as multi-touch/cross-program attribution. Key takeaway: integrate your search engine marketing (SEM) programs in order to realize more efficiency in spending and greater insights into customer behavior and total marketing impact. Presented as part of Vanessa Fox's "Demystifying Online Attribution" panel at SMX Advanced 2010 in Seattle on June 8, 2010. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

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Originally presented at the United Jewish Communities Continuing Education Program in Philadelphia, PA on July 26, 2006. Covers basic theory of findability, an introduction to search engine optimization and search engine marketing, a walkthrough of keyword research, a primer on link solicitation, and even a bit about landing page design, testing, and online reputation management. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

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