Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content. Content isn't a feature. It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE. Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web! Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on Slideshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/ Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

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2. Image copyright © Gerard Van der Leun - flickr.com/photos/1000photosofnewyorkcity/5550289939

3. @ jcolman
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5. Image copyright © FrankRebelo - flickr.com/photos/frankrebelo/5778501895

6. Image copyright © samsungtomorrow - flickr.com/photos/samsungtomorrow/7994364699

7. NOT
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8. NOT
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9. NOT
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10. NOT
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11. NOT
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12. NOT
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13. NOT
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14. EXPERIENCE
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15. THINK
AGAIN
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27. Image copyright © emilylt - flickr.com/photos/empics/2846078511

28. Image copyright © danielmoyle - flickr.com/photos/danmoyle/5634567317

29. 10
Image copyright © trindade.joao - flickr.com/photos/joao_trindade/6722746499/sizes/l/

30. Image copyright © BoydJones - flickr.com/photos/boydjones/4404199406

31. Image copyright © weslie.leung - flickr.com/photos/pixelbuilder/7181125178

34. Image copyright © Corey Holms - flickr.com/photos/whinger/265155702

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39. Image copyright © BitHead - flickr.com/photos/bithead/33964654

40. Image copyright © Mondelēz International and/or its affiliate(s) - wired.com/images_blogs/underwire/2013/02/Oreo-Dunk-in-the-Dark.jpg

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48. Image copyright © Vincent Boiteau - flickr.com/photos/2dogs_productions/247653528

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52. Image copyright © imjustcreativ - flickr.com/photos/grahamsblog/8244560908

54. Image copyright © || UggBoy♥UggGirl || PHOTO || WORLD || TRAVEL ||r - flickr.com/photos/uggboy/4392598097

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73. Content
strategy
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80. Sound Too
Complex?
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81. Image copyright © Erin Scime/DopeData - dopedata.com/2009/07/23/panel-on-the-content-life-cycle-at-razorfish/

83. Image copyright © Skillset.org/Brain Traffic - blog.braintraffic.com/2010/01/behold-the-mighty-hive/

84. Approach
Image copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/

85. Planning
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86. Editorial
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87. Technical
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88. Tools

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108. Image copyright © Jonathon Colman - flickr.com/photos/jcolman/7557488700

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110. @ jcolman
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