A presentation given to SBDC clients looking to grow their business to a global market. Presentation was given by Leah Goold-Haws, Deputy Sector Navigator for Global Trade & Logistics

2. CONTENTS
• How to expand your existing
product or service line
• How to dive into foreign markets
• How to utilize affiliate marketing

4. LET’S START WITH A
LIT TLE THING CALLED
E X P A N S I O N

5. •
•
•
Brand expansion
Product expansion
Service expansion

6. WHAT DO YOU DO REALLY WELL?
•
•
Can you diversify your current offerings
with some small tweaks?
Can you offer variety, simplicity, travel
size, etc?

7. TREAD LIGHTLY….
•
•
•
Do your customers really need or want
it?
Is it too “different” or “uncomfortable”?
Maybe it’s so bad…it’s good?

8. WHAT ARE YOUR CUSTOMERS SAYING?
• Can your customers drive growth?
• Can your customers impact sales?

9. EXPAND A PRODUCT OR SERVICE
•
•
•
Variations in size or style
Variations in quantity or type
The “next generation” of a product (2.0, etc.)

10. INNOVATE A SOLUTION TO A PROBLEM
`
•
•
•
This can be risky and costly…
Is it necessary?
Is it useful?

11. INNOVATE AN ADDITION OR ENHANCEMENT
OF AN EXISTING SOLUTION

12. INNOVATION ISN’T ONLY ABOUT BIG
TECHNOLOGICAL ADVANCES…

13. SIMPLE SOLUTIONS CAN PROVE EFFECTIVE

14. CAN YOU CAPITALIZE ON ANY
TRENDS IN THE MARKET?
•
•
•
Health trends
Ecological trends
Pop cultural trends

15. POP CULTURE TRENDS?

16. LET’S BE FRIENDS

17. WHAT DOES “AFFILIATE MARKETING”
MEAN ANYWAY?
Collaborating with another business or
organization to cross promote one another and
gain new market shares and new customers
•

18. CHARITABLE ORGANIZATIONS &
CAUSE RELATED BRANDING

19. WHAT ARE YOU PASSIONATE ABOUT?

20. WHAT DO YOUR CUSTOMERS CARE ABOUT?

21. COMPATIBLE PRODUCTS…
What other product/service do your customers

22. SURPRISING CROSS-PROMOTIONS
Opportunities to promote another product
or service in unexpected ways

23. HIGH/LOW PARTNERSHIPS
What are the benefits?
What are the risks?

24. LET’S GO REALLY BIG…

25. HOW DO YOU KNOW IF YOU’RE READY?

26. WHAT ARE THE OPPORTUNITIES?

27. WHAT ARE YOUR GOALS?

28. WHAT WORKS IN YOUR COUNTRY…DOESN’T
MEAN IT WILL WORK SOMEWHERE ELSE.

29. KNOW THE DIFFERENCES & EMBRACE THEM

30. GET INFORMED

31. LET’S SUMMARIZE – THE TOP 5

32. WHAT ARE THE NEXT STEPS?

33. IT’S OKAY TO START SMALL…
...As long as you start somewhere…

34. LET’S DO THIS!