This short presentation provides an overview of the process and philosophy of Human Experience Design(TM) and how it can benefit service businesses.

1. What Is Human Experience Design?
{ Hint: It’s all about connecting with people. }
Jon C. Wretlind | Human Experience Design™

2. Designing for humans-first
• Human Experience Design (HXD) begins with the
human-being, not the technology or the market.
• Identifies points in the human story where design
impacts peoples’ lives.
• Identifies emotions, needs, and motivations of
the whole person. This includes understanding
psychology and spirituality along with
technology.
• Articulates the story clearly and receives feedback
early and often.
• Ensures that the technology serves the best
interests of the person, not the other way around.
Jon C. Wretlind | Human Experience Design™

3. Employs all aspects of the arts Jon C. Wretlind | Human Experience Design™
Materials
Concepts
Images
Time
Sound
Space
Movement Words
Painters
Sculptors
Graphic Artists
Illustrators
Photographers
Industrial Designers
Dance
Theatre
Acting
Video & Film
Architecture
Composers
Musicians
Sound Engineers
Creative Writers
Poets
Lyricists
Copywriters
Journalists
Identified Needs &
Purpose in Marketplace
The Human Story &
Human Connection
DESIGN
Design empowers
human connection
through the arts and
technology

4. The process of HXD™ is Scientific Jon C. Wretlind | Human Experience Design™
Identify
Needs
Develop
and Test
Ideas
Refine
Possible
Solutions
Prototype
& Test
Deploy
Solution
Hypothesize Experimentation AnalyzeObservation Theorize
Research
Empathize
Personas
Storytelling
Mapping
Divergent
Brainstorm
Testing
Prototyping
Wireframes
Use Cases
Convergent
Scenarios
Development
Design
Revise
Usability
Alpha / Beta
Deploy
Get Feedback
Retrospective
Idenitfy
Improvements
Plan Phase 2.0+

5. The process of HXD™ is Agile Jon C. Wretlind | Human Experience Design™
Identify
Needs
Develop
and Test
Ideas
Refine
Possible
Solutions
Prototype
& Test
Deploy
Solution
Hypothesize Experimentation AnalyzeObservation Theorize
Research
Empathize
Personas
Storytelling
Mapping
Branding
Divergent
Brainstorm
Testing
Prototyping
Wireframes
Use Cases
Convergent
Scenarios
Development
Design
Revise
Usability
Alpha / Beta
Deployment
Get Feedback
Retrospective
Idenitfy
Improvements
Plan Phase 2.0+
HXD uses an Agile Project Management methodology
where business owners and customers input regularly into design and development process.

6. The core of the HXD™ approach Jon C. Wretlind | Human Experience Design™
CONNECTION
Interaction, not
transaction.
Personalization.
EMOTION
Build positive
relationships.
Emotional warmth.
SERVICE
Demonstrate
value, receive
feedback.
UXD
• The HXD approach emphasizes
both warmth and competence*.
• * The Human Brand, Malone, Fiske
• Priority is given to the quality of
the human connection, not its
efficiency.
• Feedback is received often, and
design/development anticipates
changing needs/requirements.
• Service is personalized wherever
possible for 1:1 connection

7. Telling the human story Jon C. Wretlind | Human Experience Design™
“When design is integrated into the
human story of a person employing our
services, then design has the possibility of
impacting our world for the better.
People are not just users or customers.
They have emotions and souls. They are
infinitely diverse.
Our designs should therefore be as
diverse as the people using them.
Our designs should tell their story.”
~ Jon C. Wretlind