This document introduces an analytics maturity model that assesses maturity across 3 dimensions: analytical sophistication, analytical productization, and data management. It presents levels within each dimension from less mature to more mature. The model identifies leaders as having high levels across all dimensions. It acknowledges limitations in only being descriptive and aims to collect more data to build a predictive and prescriptive model. A survey is provided to help assess an organization's maturity according to this model.
5. Insight Intelligence
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Prescriptive Analytics
Descriptive Analytics
Predictive Analytics
Entity Analytics
“How many “How many “Who is going to “How can I make
customers do I widgets did I sell buy which widget, prospects buy
have?” last month?” and when?” widgets?”
Business Intelligence Business Analytics
12. Survey
Please take 5 - 10 minutes to fill out the following
survey:
http://bit.ly/YHs9wm
13. Summary
• Much written on analytics maturity but few attempts to systematize
results
• Analytics maturity is complicated but 3 dimensions stand out:
• Analytical sophistication
• Analytical productization
• Data management
• Model successfully identifies well-recognized analytical leaders as
being more mature
• Limitation: model is descriptive, not predictive or prescriptive
• Need to collect much more data to build predictive / prescriptive
model