A reason it is so difficult to inculcate a culture of purpose, transparency and co-creation where it didn’t exist before is that it is a new value which is likely to be rejected by the prevailing mental model.. The new value is created from a new mental model. Those held hostage by old mental models need to break out and create value the marketplace wants but can't find.

1. Held Hostage By
Old Mental Models
Break away with a new mental model

2. What Are We Talking About?
1. Held hostage implies a person or entity
held captive by mental models that the
are no longer recognized as functional.
2. Mental models are information
processing and external cognition
3. Cognition is that which comes to be
known, as through perception,
reasoning, or intuition; knowledge.

3. What Creates Mental Models?
Learning +
Experience +
Environment +
Relationships =
Mental Models That Create Our
Individual & Collective Realities

4. The Realities Have Changed…
1. Because we are now learning from each
other’s experiences
2. Because the learning environment is no
longer contained in rooms or institutions
3. Because the learning influences are
driven by social relationships
4. Because relationships are formed
around social objects

5. The Internet Fueled The Changes
Before The Internet After The Internet
Information was limited Information is abundant
Information is controlled Information isn’t controlled
You paid for information Information is free
Knowledge is repeated Knowledge is created
You created things to sell You created value to share
Markets targeted you Markets engaged you
Media created by the few Media created by the many
@JDeragon

6. And Our Mental Models Changed
What we learned in the Industrial Era has to be
unlearned in the Social Era.
Unlearning what we thought worked before means
we now have to learn new mental models that
work today.
The Social Era Is About New Mental Models

7. Mental Models Have Shifted
Industrial Era Social Era
Produce More Things Produce More value
Chase The Profit Fulfill The Purpose
Do Meaningless Things Do Meaningful Things
Competition is Good Collaboration is Better
Managing Silo Results Managing Symmetry
The Top Knows Better The Crowd Knows More
Measure Tangible Results Measure Intangible Value
@JDeragon

8. and business has changed
so the rules for creating value have changed
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9. this is causing a shift…..
that old mental models resist …..
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10. Being Held Hostage By Old Models
You can’t create and enjoy
abundance until you let go of
old mental models.
Abundance is co-created from
those who have transitioned
to the new mental models.
You can’t make the transition
until you break away from
being held hostage by the old
mental models.

11. The New Mental Models Are..
• You no longer need a job to work
• Work is not contained in buildings but in
minds
• Power is in the network not the person
• Leadership is in the ideas not the titles
• Management’s role is to create symmetry
• Customer are co-creators, not targets
Changing Business as Usual to…..

12. Unusual Business Models….
• Business value and meaning stems from
purpose
• 80% of the value is created by intangibles
• Intangible assets create business results
• Enable the assets to improve the results
• Synthesis is more important than analysis
• Abundance comes from improved thinking
not production
That Require New Mental Models

13. Break away from old mental models
Become a Smarter Company and learn
how to create a new mental models of
abundance from intangible value that
produces tangible results.
Learn more from Smarter Companies
www.smarter-companies.com
@JDeragon