RIMC Iceland

Newspapers ‘Alice in Wonderland’

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Today's presentation ,[object Object],[object Object],[object Object],[object Object]

http://images.google.com/images? hl=is & q=Wegener &btnG=Leita+a%C3%B0+myndum&gbv=2

Who is ‘Wegener NieuwsMedia’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who is ‘Onetomarket’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Wegener MediaVentions ,[object Object],[object Object]

Do we earn money ? http://www.flickr.com/photos/hegarty_david/528598100/

Would you buy an electric toothbrush ? http://www.flickr.com/photos/7553795@N06/439219823 /

Would you buy an electric toothbrush ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Supermarket results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cross-media Information campaign http:// www.flickr.com/photos/7521032@N04/1412172252 /

Cross-media Information campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cross-media results Investment Wegener € 1.500 Banners and text links sold > € 12.000 2 x video reports sold € 2.000 Click ratio Banners 1% Success = online reach

Would you follow the lead ? http://www.flickr.com/photos/zen/268856737/

Would you follow the lead ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lead-generation results (1 month) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So, do we earn money with our online newspaper portfolio ? ,[object Object],http://www.flickr.com/photos/hegarty_david/528598100/

Search engine marketing partner http:// www.flickr.com/photos/christianoneto/1640957850 /

The search for a SEM partner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The search for a SEM partner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What about ‘Alice’ http://www.flickr.com/photos/kirstiecat/2112154506/

How to SEO a newspaper… ,[object Object],[object Object],[object Object]

How to SEO a newspaper… ,[object Object],[object Object]

First: the technical stuff ,[object Object],[object Object],[object Object],http://flickr.com/photos/hoder/9365819/

Are your archives dusty? ,[object Object],[object Object],http://flickr.com/photos/sigma/37083145/

Links, links, links… ,[object Object],[object Object],http://flickr.com/photos/joshsommers/958642299/

Duplicate content ,[object Object],http://www.google.com/search?q=intitle:%22Bush+fights+for+relevancy+in+last+state+of+the+union%22&hl=en&pws=0&filter=0

Show some results ,[object Object],[object Object]

Be aware of the competition ,[object Object]

Make this guy http://flickr.com/photos/ljesmith/292424850/

To rank well The newspaper has to become part of the web And not just an observer

RIMC Iceland

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