Social Media Week Toronto 2011. JWT Retail Slam presentation. Horizon Studios Janice Diner

1. 1
Turning
“Like to Buy”
F-Commerce
Social Media Week 2011 - JWT Retail Slam
Janice Diner

2. 2
“If I had to guess, social
commerce is the next area
to really blow up”
Mark Zuckerberg, August 2010

3. 3

4. 4
1
F-COMMERCE
Purchasing real goods
with real currency without
leaving Facebook
4
FACEBOOK
2
OPEN GRAPH
DEALS F-COMMERCE
Check in on Facebook on Facebook influence on
a smart phone and see the e-commerce websites -
special deals from nearby Like’s, sharing &
businesses. recommendations
3
FACEBOOK
CREDITS
Facebook Credits is the
virtual currency used to
purchase items in games
and non-game applications
Janice Diner

5. 5
Product Trial, Sampling and Monetizing
In 2010 P&G brands,
Pantene and Pampers
started selling samples
direct to consumers inside
Facebook
Pampers sold 1000
packs @ 9.99 in
under an hour.
F-COMMERCE
facebook.com/pampers - 483,348 Likes
facebook.com/pantene - 367,427 Likes
Photo Credit: Pampers & Pantene Facebook page

6. 6
Loyalty, Sharing and Monetizing
Your Starbucks Card
can now be managed
inside Facebook
Check card balance, buy
more credits, and buy
coffee for a Facebook
friend
F-COMMERCE
facebook.com/starbucks - 19,493,123 Likes
Photo Credit: Starbucks Facebook page

7. 7
Movie Launch - Invite & Buy
Disney Facebook
users bought advance
tickets to Toy Story 3
and invited their
friends to join them
F-COMMERCE
facebook.com/toystory - 13,768,859 Likes
Photo Credit: Disney Pixar Toy Story 3 Facebook page

8. 8
Brand Utility - Multiple Channel Commerce
Delta is the first airline
to offer a flight booking
engine within Facebook
F-COMMERCE
facebook.com/delta - 49,555 Likes
Photo Credit: Delta Facebook page

9. 9
Social Commerce with a Cause
Facebook gets its
first non-profit gift
catalogue
WWF’s has a full Gift Center on Facebook that
allows supporters to purchase gifts, make
donations and select a symbolic animal adoption
from a list of more than 100 species.
F-COMMERCE
facebook.com/worldwildlifefund - 420,695 Likes
Photo Credit: World Wildlife Fund Facebook page

10. 10
Retail Gift Cards for Facebook friends
Give a gift instantly to a
friend on Facebook and
your friend can redeem it
online or in store
F-COMMERCE
facebook.com/sears - 388,690 Likes
facebook.com/sephora - 1,178,381 Likes
Photo Credit: Sears and Sephora Facebook pages

11. 11
CPG Shopping Direct
Rate, review, share, like
and BUY over 29 P&G
products in the Pampers
store on Facebook
F-COMMERCE
facebook.com/pampers - 483,348 Likes
payments and logistics
facebook.com/dove - 322,909 Likes
Photo Credit: Pampers & Dove Facebook page

12. 12
CPG Shopping Direct
Unilever followed with the
Dove store selling a selection
of Dove products.
F-COMMERCE
facebook.com/pampers - 483,348 Likes
payments and logistics
facebook.com/dove - 322,909 Likes
Photo Credit: Pampers & Dove Facebook page

13. 13
Retailers Selling Goods in Facebook
J
Lands’ End ASOS JC PENNY
509,934 Likes 440,669 Likes 1,463,994 Likes
NBA Store Heals.com
7,360,197 Likes 8,411 Likes

14. 14
OPEN GRAPH
F-COMMERCE
Helping customers connect where they buy
Photo Credit: Levis.com

15. 15
People who click Facebook “Like’s” are more engaged,
active and connected then the average Facebook user
LEVI’S EBAY AMAZON INCREASED
SOCIAL STORE GROUP GIFTING RECO’s SALES
Social plugins let you see A group gifting app that helps Amazon is on track to make In the first 12 hours
what your friends have liked, Facebook users get together recommendations better by 3,000 likes, increased traffic
commented on or share on to buy a gift, integrates plugging in Facebook’s social 300% increased revenue
www.levis.com Facebook PayPal and eBay info into it’s own algorithm 10x over previous day*
* Facebook Stats

16. 16
FACEBOOK CREDITS
• Facebook takes 30% on all
Facebook Credit transactions
• $2.1 Billion is the projected size of
the US virtual goods market in 2011*
Facebook Credits Mandatory for Game Developers
*Source: Inside Virtual Goods: The US Virtual Goods Market 2010 - 2011

17. 17
Stand Up To Cancer and
DONATE with Facebook Credits
shopkick
Earn Facebook Credits for
checking-in at retail locations
ifeelgoods platform allow retailers to offer Facebook
Credits as an incentive in their online stores
Facebook Credits Integrate into the Real World

18. 18
Facebook launches Deals in Canada
through Facebook Places
Indigo
H&M
Dynamite
Garage
Joe Fresh
Wind Mobile
TELUS
Kiehl's
Town Shoes
Toronto Pearson International Airport
IMAX/AMC Theatres
Facebook lets Canadians ‘check-in’ for discounts

19. 19
Turning
“Like to Buy”
F-Commerce

20. 20
Every industry and vertical is going to
be rethought in a social way.
The real opportunity is about people
redesigning these spaces.

21. 21
Thank You
Follow me on twitter - @janicediner
Like my Facebook Page - facebook.com/janicediner
Email me - janice@janicediner.com
Presentation - slideshare.net/jdiner