The document outlines 5 strategic tools for framing innovation within a company's strategy: 1) Use the "5W1H" model to determine why, what, where, who, when, and how to innovate. This provides strategic direction. 2) Examine portfolios to identify gaps in the market that represent innovation opportunities. Intentional gaps can also be opportunities. 3) Consider different time horizons like near, mid, and long term to spread innovation investments. 4) Define the types of innovations needed like new products, services, or business models. 5) Implement a defined innovation process to consistently develop and evaluate ideas. This provides strategic clarity.

1. Five Strategic Tools for Innovation

6. Why? Which leadership position?

9. Portfolios Size of Market Idea’s Impact to Market Incremental Disruptive Small Large GAP GAP Shapes represent Ideas under investigation in different product groups

12. Horizons From Innovation Tournaments by Christian Terwiesch and Karl Ulrich

15. Ten Types of Innovation From Ten Types of Innovation by Larry Keeley of the Doblin Group

18. A defined innovation process Innovation Process Map from OVO Innovation