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ACUTE EVENTS
IN SOCIAL MEDIA




JEAN BURGESS | @jeanburgess
QUEENSLAND UNIVERSITY OF TECHNOLOGY


KATE CRAWFORD | @katecrawford
UNIVERSITY OF NEW SOUTH WALES


ARC CENTRE OF EXCELLENCE FOR CREATIVE
INDUSTRIES & INNOVATION
acute events
: JohanBerglund




      Common dynamics: sharp
      peaks, high volume and
      intensity

      Highly mediated, involving
      multiple actors/interests

      In twitter, often coordinated
      around particular #hashtags

      Produce controversies &
      ‘adjunctive conversations’
Event-driven research




                                     ‘peakiness’ and
                                       ‘burstiness’
                         Andreas Jungherr and Pascal Jürgens (2011) ‘A
                         map drawn in sand: Twitter data and the
                         structure of political campaigns’. Düsseldorf
                         Workshop on Interdisciplinary Approaches to
                         Twitter Analysis
                         (DIATA11), Düsseldorf, Germany on 14-15
Flickr: gabrielaP93      September 2011.
#ausvotes (2August. 2011)
#royalwedding (29 Apr. 2011)
Crises




  • Unplanned/unforeseen acute events
  • High stakes, multiple interests, adverse
    impacts
  • Disruptive/productive effects on systems


Flickr: Daveybot
#qldfloods




Flickr: Jono Haysom
#eqnz




Flickr: NZ Defence Force
#spill
New epistemologies?




       Boyd, danah & Kate Crawford, ‘Six
       Provocations for Big Data’, A Decade in
       Internet Time: Symposium on the Dynamics of
       the Internet and Society, September 2011.
Time and accessibility
Need for mixed methods




Flickr: teachernz
Ethics of access




Flickr: Lightmash
New digital divides
Thank you…




                    je.burgess@qut.edu.au
                   k.crawford@unsw.edu.au

Flickr: pierofix

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Acute Events in Social Media

Editor's Notes

  1. Not just crises…
  2. #ausvotes, #tdf, #eurovision, #royalwedding (media rituals: foreseen, planned)
  3. (celebrity deaths: unforeseen, unplanned)
  4. temporally distinct (in comparison to topics, issues or sequential events)Through hashtags: bring new publics into being
  5. computational methods [post-hoc hashtag/keyword tracking]patterns over time, actors, relationships, themes increasing attention to dynamics of communication eg‘peakiness’ and ‘burstiness’ (refs)
  6. #ausvotes, #tdf, #eurovision, #royalwedding (media rituals: foreseen, planned)
  7. #ausvotes (July-Aug. 2010)
  8. #ausvotes, #tdf, #eurovision, #royalwedding (media rituals: foreseen, planned)
  9. both reveals and transforms the ‘meanings’ and ‘uses’ of media platforms: eg acceptance of social media’s ‘usefulness’ by MSM (floods examples)
  10. Natural disasters
  11. Natural disasters
  12. Political crises
  13. Corporate crises