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Social Media, Disaster Reporting and Local News  Dr. Jean BurgessARC Centre of Excellence for Creative Industries & Innovation Queensland University of Technology
Social Media Research in the CCI ARC Centre of Excellence for Creative Industries & Innovation (national, based at QUT) Project: Media Ecologies & Methodological Innovation Axel Bruns& Jean Burgess (QUT), Kate Crawford & Frances Shaw (Journalism & Media Research Centre (JMRC), NSW) Aims to implement new methods to understand the changing media environment; Focusing on the relationship between social media and traditional media and communication platforms; Combining large-scale computer-assisted techniques with media & cultural studies theoretical frameworks, qualitative research and close textual analysis
Social media and convergence Twitter as convergent platform:  Social networking  (’friending’, ’following’,interpersonal communication)  Publishing original content (‘broadcasting’ updates)  Large-scale information consumption, sharing and propagation.  ‘Global’ commercial platforms; engaged with on a personal, hyperlocal, interest-based basis (increasingly through mobile devices) ‘Flat architecture’ – ‘personal’ accounts of ordinary citizens have the same structural properties as mainstream media, government, business etc. News, information, affect and ideas propagate through multiple network layers: follower/followees; distributed interest/issue publics (via #hashtags)
Twitter and the Queensland Floods: #qldfloods tweets 10 Jan. 2011	11 Jan. 2011	12 Jan. 2011	13 Jan. 2011	14 Jan. 2011	15 Jan. 2011
Twitter and the Queensland Floods: #qldfloods themes From CCI Report on the use of Twitter in the Queensland floods – Shaw et al. (forthcoming, 2011).  Every 20th tweet coded.
Local Focus: #qldfloods from Toowoomba to Brisbane Toowoomba vs. Lockyer/Grantham vs. Ipswich vs. Brisbane slide 10 Jan. 2011	11 Jan. 2011	12 Jan. 2011	13 Jan. 2011	14 Jan. 2011	15 Jan. 2011
Twitter and the Queensland Floods: #qldfloods posters retweet feeds mainstream media Qld Police
Twitter and the Queensland Floods: #qldfloods @replies authorities mainstream media
@QPSmedia as Central #qldfloods Information Source
#qldfloods Network Map – Most Active Accounts Only(Degree >= 15 / Node size: indegree / node colour: outdegree)
(mobile) image sharing 1 in 5 links were to an image-hosting service
“Showrooms of furniture floating into the street. #Toowoomba#Qldfloods” --@noveltylady
“People are starting to freak out man #qldfloods” -- @sammehmcspam
“Swimming pool area - before and after #qldfloods” --@pattycam
“Gold Coast Bucket gang helping at Rocklea #qldfloodsPrem_Team” --@TheQldPremier
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Social Media's Role in Disaster Reporting and Local News

  • 1. Social Media, Disaster Reporting and Local News Dr. Jean BurgessARC Centre of Excellence for Creative Industries & Innovation Queensland University of Technology
  • 2. Social Media Research in the CCI ARC Centre of Excellence for Creative Industries & Innovation (national, based at QUT) Project: Media Ecologies & Methodological Innovation Axel Bruns& Jean Burgess (QUT), Kate Crawford & Frances Shaw (Journalism & Media Research Centre (JMRC), NSW) Aims to implement new methods to understand the changing media environment; Focusing on the relationship between social media and traditional media and communication platforms; Combining large-scale computer-assisted techniques with media & cultural studies theoretical frameworks, qualitative research and close textual analysis
  • 3. Social media and convergence Twitter as convergent platform: Social networking (’friending’, ’following’,interpersonal communication) Publishing original content (‘broadcasting’ updates) Large-scale information consumption, sharing and propagation. ‘Global’ commercial platforms; engaged with on a personal, hyperlocal, interest-based basis (increasingly through mobile devices) ‘Flat architecture’ – ‘personal’ accounts of ordinary citizens have the same structural properties as mainstream media, government, business etc. News, information, affect and ideas propagate through multiple network layers: follower/followees; distributed interest/issue publics (via #hashtags)
  • 4. Twitter and the Queensland Floods: #qldfloods tweets 10 Jan. 2011 11 Jan. 2011 12 Jan. 2011 13 Jan. 2011 14 Jan. 2011 15 Jan. 2011
  • 5. Twitter and the Queensland Floods: #qldfloods themes From CCI Report on the use of Twitter in the Queensland floods – Shaw et al. (forthcoming, 2011). Every 20th tweet coded.
  • 6. Local Focus: #qldfloods from Toowoomba to Brisbane Toowoomba vs. Lockyer/Grantham vs. Ipswich vs. Brisbane slide 10 Jan. 2011 11 Jan. 2011 12 Jan. 2011 13 Jan. 2011 14 Jan. 2011 15 Jan. 2011
  • 7. Twitter and the Queensland Floods: #qldfloods posters retweet feeds mainstream media Qld Police
  • 8. Twitter and the Queensland Floods: #qldfloods @replies authorities mainstream media
  • 9. @QPSmedia as Central #qldfloods Information Source
  • 10. #qldfloods Network Map – Most Active Accounts Only(Degree >= 15 / Node size: indegree / node colour: outdegree)
  • 11. (mobile) image sharing 1 in 5 links were to an image-hosting service
  • 12. “Showrooms of furniture floating into the street. #Toowoomba#Qldfloods” --@noveltylady
  • 13. “People are starting to freak out man #qldfloods” -- @sammehmcspam
  • 14. “Swimming pool area - before and after #qldfloods” --@pattycam
  • 15. “Gold Coast Bucket gang helping at Rocklea #qldfloodsPrem_Team” --@TheQldPremier
  • 16.
  • 17. Connectivity between citizens on the ground in local areas and authorities/mainstream media (need better “listening” mechanisms and “trust” settings)
  • 18. Rumours, misinformation, etc (emergent community norms, literacy programs could help)
  • 19. Questions around commercial platforms (datasharing problems, lack of archiving, geofiltering/geoblockingetc)challenges