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From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On

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Jean Burgess
Jean Burgess

My keynote presentation at the Transforming Audiences conference, September 2011, University of Westminster. Contains mostly pictures of the internet, video recording to come.

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SOCIAL MEDIA 5 YEARS ON JEAN BURGESS QUEENSLAND UNIVERSITY OF TECHNOLOGY / @JEANBURGESS
Blackwell Companion to New Media Dynamics (Hartley, Burgess, Bruns, eds, 2012) Studying Mobile Media (Hjorth, Burgess, Richardson, eds, 2012)
the platform paradigm 1.architectural 2.figurative 3.political 4.computational (Gillespie, 2012) the politics of platforms - Tarleton Gillespie, forthcoming 2012 used to interpellate multiple stakeholders with conflicting interests (‘big’ media, advertisers, audiences.ordinary or entrepreneurial YouTubers)
the platform paradigm new media institutions platforms are new, hybrid media institutions - coordinating function; emergent
the platform paradigm co-creation these platforms as institutions are co-created (users, developers, content proucers, partners, advertisers...)- not in a symmetrical way
the platform paradigm co-evolution co-evolution of affordances and uses; platforms and practices; cultural uptake and scholarly approaches users are deeply involved in these processes;
the platform paradigm hybridity in hybrid media environments
the platform paradigm generativity
2006 WEB 2.0 “User- generated HYPE AND content” COUNTER-HYPE tech determinism
vernacular creativity & cultural citizenship
participatory culture, co- creation, free/affective labour, corporate enclosure
2011 “SOCIAL MEDIA”
2011 from hype and counter-hype to controversies stakes are higher social media almost normalised but how are we being addressed now - as producers, audiences, co-creators, citizens, publics?
2011 from creativity, community & UGC to networks, conversation and information -sharing
•Hashtag =‘#’ + some alphanumeric characters: automatic tracking & aggregation of a topic, represented with a hyperlink •Originally a (lead) user innovation, later integrated into platform •Simple, adaptive and generative •Can coordinate, render visible, and constitute publics
#royalwedding http://mappingonlinepublics.net
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On

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From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On

  • 1. SOCIAL MEDIA 5 YEARS ON JEAN BURGESS QUEENSLAND UNIVERSITY OF TECHNOLOGY / @JEANBURGESS
  • 2.
  • 3. Blackwell Companion to New Media Dynamics (Hartley, Burgess, Bruns, eds, 2012) Studying Mobile Media (Hjorth, Burgess, Richardson, eds, 2012)
  • 4. the platform paradigm 1.architectural 2.figurative 3.political 4.computational (Gillespie, 2012) the politics of platforms - Tarleton Gillespie, forthcoming 2012 used to interpellate multiple stakeholders with conflicting interests (‘big’ media, advertisers, audiences.ordinary or entrepreneurial YouTubers)
  • 5. the platform paradigm new media institutions platforms are new, hybrid media institutions - coordinating function; emergent
  • 6. the platform paradigm co-creation these platforms as institutions are co-created (users, developers, content proucers, partners, advertisers...)- not in a symmetrical way
  • 7. the platform paradigm co-evolution co-evolution of affordances and uses; platforms and practices; cultural uptake and scholarly approaches users are deeply involved in these processes;
  • 8. the platform paradigm hybridity in hybrid media environments
  • 9. the platform paradigm generativity
  • 10. 2006 WEB 2.0 “User- generated HYPE AND content” COUNTER-HYPE tech determinism
  • 11.
  • 13. participatory culture, co- creation, free/affective labour, corporate enclosure
  • 15.
  • 16.
  • 17.
  • 18. 2011 from hype and counter-hype to controversies stakes are higher social media almost normalised but how are we being addressed now - as producers, audiences, co-creators, citizens, publics?
  • 19. 2011 from creativity, community & UGC to networks, conversation and information -sharing
  • 20.
  • 21.
  • 22.
  • 23. •Hashtag =‘#’ + some alphanumeric characters: automatic tracking & aggregation of a topic, represented with a hyperlink •Originally a (lead) user innovation, later integrated into platform •Simple, adaptive and generative •Can coordinate, render visible, and constitute publics