Understanding what is the benefit your product offer to your target consumer is of vital importance. This presentation was used in my course "Foundations of Building Your Brand". To learn more about this course or other marketing resources, check out http://CuriousMarketeer.com For a limited time / quantity: Get this full course for just $7 (over 75% off). Use this link to access this special offer: http://bit.ly/12a8U3C

1. Benefit Ladder

2. Product Attributes
• What makes your product unique?
• What are the reasons to buy?
Example:
We make high quality flip flops that won’t lose their
shape, won’t smell, and the straps won’t get loose.
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3. Functional Benefit
• What does your product do?
Example:
Our high quality flip flops combines comfort with
style, making them suitable for the beach or the
city.
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4. Emotional Benefit
• What does your product empower
your consumer to feel?
Example:
Slip into a pair of our flip flops and slip into a summer
state of mind.
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5. Mood Board
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