2. Challenge: Marketing is a Fast Moving Target Source: http://www.flickr.com/photos/benjiw/2532552979/ Busy intersection, Tokyo, Japan
3. So How Do You Quickly Create Compelling Solutions for Marketers? Source: http://www.paperorplasticmovie.com Brian Bay, 2007 National Grocery Bagging Champ
4. Solution Part 1: Agencies Are Filled With Incredible Talent Source: http://www.flickr.com/photos/dreamonix/2215649313/
22. Marisa , Account Executive OK, I’m convinced. Let’s build some apps and gadgets for our new social platform. How do we start?
23. Creating Web Software : The Wrong Way Idea! Get Dev Env Set-up Get Prod Servers Set-up Set-up Database Write Code Test Code Deploy Code Success-- oops! Software Not Scalable Re-architect Code, Servers, DB For Scale Re-deploy Code, Servers, DB Stress- and Load-Test Scaled Env Success! $ $ $ $ $ $ $ $ $
24. Creating Web Software : The Right Way? Idea! Get Dev Env Set-up Architect Code, Servers, DB For Scale Set-up Prod Env for Peak Scale Set-up DB for Peak Scale Write Code Test Code Deploy Code Stress- and Load-Test Scaled Peak Env Ongoing Systems and DB Admin Success! $ $ $ $ $ $ $ $ $
25. Katie , Creative Director You’re right — our pace of innovation is too slow . We need to get business ideas into the marketplace fast!
26. Ben , Chief Operating Officer Fast is good, but I need an infrastructure that scales effortlessly. And it has to be a proven model, nothing too risky.
27. Lucas , Director of Engineering And give me an integrated environment, including a distributed datastore and memcache. I’m tired of dealing with these architecture headaches!
28. Peter , Chief Financial Officer Our costs are getting out of control. Give me something to keep my headcount down and reduce my costs.
30. Creating Web Software : The App Engine Way Idea! Get Dev Env Set-up Architect Code, Servers, DB For Scale Set-up Prod Env for Peak Scale Set-up DB for Peak Scale Write Code Test Code Deploy Code Stress- and Load-Test Scaled Peak Env Ongoing Systems and DB Admin Success! $ $ $ $ $ $ $ $ $
31. Creating Web Software : The App Engine Way Idea! Deploy Code Success! Write Code $ Test Code $