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Table Ronde Peer Media Text 100_19-avril-2007

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Jean-François Ruiz
Jean-François Ruiz

Perspectives on Peer Medias and understanding on how the medias & communications evolve.

Business
1 of 22
The future of communications Paris - 19 April 2007
Video sharing sites – who owns the brand?
Treonauts blog – the community developing the brand
Virtual worlds – social networking in 3D
The big picture – fundamental changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audiences in change Business Change: FRAGMENTATION Bigger cake, thinner slices Confidence in each other, not institutions Society Change: TRUST Choice, and a voice Technology Change: EMPOWERMENT
The multitude of peer-to-peer platforms
The multitude of peer-to-peer platforms
The age of awareness: monologue One corporate voice Media Brand
The age of authenticity – dialogue Media Phase 1 Listen Phase 2 Prepare Phase 3 Engage Many human voices
Local data: the French and Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local data: the French and Web 2.0 ,[object Object]
EPIC 2015
How to join the conversation ? Where are my customers ? What are they saying ? How do I talk with them ? How can I have them become brand ambassadors ? Where are the « influenceurs » ?
Where & What are the “Influenceurs” ?
Blog Influence Indicators Technorati & Google rank : How many articles are linking to this blog ? Audience : How many subscribers are there ? Alexa Trafic & Rank : What trafic do they drive ? Number of comments & backlinks / posts : Is there an active community around the blog?
 
Where are my bloggers ? Have you already « googled » your name ? tracks online conversations. Follow what’s being said about you
Find them, Get to Know them & Connect With them
Ziki.com : Be Visible
10 advices to make bloggers talk about you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you!

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Table Ronde Peer Media Text 100_19-avril-2007

  • 1. The future of communications Paris - 19 April 2007
  • 2. Video sharing sites – who owns the brand?
  • 3. Treonauts blog – the community developing the brand
  • 4. Virtual worlds – social networking in 3D
  • 5.
  • 6. Audiences in change Business Change: FRAGMENTATION Bigger cake, thinner slices Confidence in each other, not institutions Society Change: TRUST Choice, and a voice Technology Change: EMPOWERMENT
  • 7. The multitude of peer-to-peer platforms
  • 8. The multitude of peer-to-peer platforms
  • 9. The age of awareness: monologue One corporate voice Media Brand
  • 10. The age of authenticity – dialogue Media Phase 1 Listen Phase 2 Prepare Phase 3 Engage Many human voices
  • 11.
  • 12.
  • 14. How to join the conversation ? Where are my customers ? What are they saying ? How do I talk with them ? How can I have them become brand ambassadors ? Where are the « influenceurs » ?
  • 15. Where & What are the “Influenceurs” ?
  • 16. Blog Influence Indicators Technorati & Google rank : How many articles are linking to this blog ? Audience : How many subscribers are there ? Alexa Trafic & Rank : What trafic do they drive ? Number of comments & backlinks / posts : Is there an active community around the blog?
  • 17.  
  • 18. Where are my bloggers ? Have you already « googled » your name ? tracks online conversations. Follow what’s being said about you
  • 19. Find them, Get to Know them & Connect With them
  • 20. Ziki.com : Be Visible
  • 21.