Social media is the biggest change to how we communicate and publish in over 500 years.It is changing everything!
Are you ready to move from being invisible online to visible? Are you the unknown expert and thought leader? Do you know how to market your business and personal brand?
The printing press was invented by Johann Gutenburg, a German, in the 1439. The printing press allowed the Renaissance to spread because it made new ideas available to a much larger audience. More books were written in the vernacular, rather than in Latin.
Johann Gutenberg was a German goldsmith. In his day, people slowly copied books by hand or printed them from wooden blocks where each letter of every page had to be carved separately. Gutenberg learned to make metal letters that he called "type." He could pick up the letters and place them in rows to build pages. Each page was held together by a frame. Gutenberg fixed the frame to a press and pressed the inky surface of his type onto sheets of paper. Gutenberg's movable type helped him to make copies of books faster and more cheaply than ever before.
In the 1990’s people started expressing themselves with online diaries. According to Wikipedia, Justin Hall was one of the earliest bloggers who began eleven years of personal blogging in 1994 as the Web started to become widespread.
The phrase was coined “web log“, which has through the wonderful world of language, been transformed into the term “we blog” and hence “blogging“.
The tools for blogging have evolved to the point that the less technical of the population can now publish text, video and images simply and easily without understanding a single line of coding or computer programming. Tools such as WordPress and Tumblr have broken the technical tyranny of the geeks.
Self expression and creativity has exploded online and allowed anyone with enough passion and discipline to publish their ideas via rich digital multimedia.
Blogging plus Social Media
The rise of social media has allowed bloggers to display and market themselves and their content globally without having to pay a cent to a newspaper, television mogul or to the mass media elite.
Bloggers that were previously undiscovered became global brands on topics as diverse as food, fashion and technology. Marketing your blog was no longer restricted to building an RSS or email subscription list.
Publishing and marketing has been democratized. Freedom to express yourself globally is available in seconds and it is also mobile.
The age of the printing press is now threatened after 573 years. Print media marketing has now been surpassed by digital media for the first time in history.
4. Challenge 1: Technology is Changing Rapidly but
Humans are Slow to Change
To reach 50 million users
– Radio took 38 years
– TV took 13 years
– Internet took 4 years
– iPod took 3 years
– Facebook added over 200 million users in less than 12 months!
8. Organisations that don’t adapt to the disruption are becoming
extinct as companies that adapt grow and thrive!
9. Challenge 4: Getting Found in a Huge Volume of Information -
Over 500 million Websites
10. Challenge 5: Consuming the Velocity of Information
“Every two days we create as much
information as we did from the dawn of
civilization up until 2003”
Eric Schmidt, 2010 (CEO of Google)
17. Social Media Marketing
What Social Media Marketing isn’t!
• A one way conversation
• Selling
• Corporate speak
18. Social Media Marketing
What Social Media Marketing is!
• Creating contagious multimedia content on social media
(Blogs, YouTube, Pinterest) to engage with prospects
• Creating community by building fans, followers and
tribes on social networks Facebook, Twitter and
LinkedIn
• Publishing and Promoting it on Social Networks
– Let your followers crowd source your marketing through
sharing on social networks
35. How Do I Start with Social Media Marketing?
Step One: Create a Digital Marketing Strategy
1. Create a clear mission
2. Define your audience
3. Know what your goals are
4. Create content and tactics to achieve those goals
5. Measure, manage and modify
36. How Do I Start with Social Media Marketing?
1. Create Your Mission
Example: Coca Cola
– To refresh the world...
– To inspire moments of optimism and happiness...
– To create value and make a difference.
37. How Do I Start with Social Media Marketing?
2. Define your Audience
What are their problems?
How can you help them?
What type of media do they like to receive?
38. How Do I Start with Social Media Marketing?
3. What are your goals?
– More readers and viewers of your information?
– More sales?
– More brand recognition?
– More sharing?
39. How Do I Start with Social Media Marketing?
4. Creating Content
How to Produce Contagious Content for Your Target
Audience on a Social Web
40. How Do I Start with Social Media Marketing?
Tip One: Write a Great Headline
“You only have seconds to capture attention before they
click away to the next article”
41. How Do I Start with Social Media Marketing?
Tip Two: Take offline content online
– PowerPoint presentations
– Videos that are not on YouTube
– Articles that are buried in filing cabinets or newsletters
42. How Do I Start with Social Media Marketing?
Tip Three: Create Content for the Web
Create content built for skimming and scanning
Examples
– Bullet points
– Sub-Titles
– Compelling images
43. How Do I Start with Social Media Marketing?
Tip Four: Create Evergreen Content
Write content that will still be relevant in 5 years!
44. How Do I Start with Social Media Marketing?
Tip Five: Outsource Content Creation to your Community
Creating content is time consuming!
45. How Do I Start with Social Media Marketing?
Step Two: Implementing Marketing Tactics on the Major
Social Media Channels to Achieve Goals
47. How Do I Start with Social Media Marketing?
Blogging
48. How Do I Start with Social Media Marketing?
5 Top Blog Tips
1. Create Consistent, Contagious Multimedia Content
2. Include social media sharing buttons
3. Optimise for search engines
4. Promote to your fans and followers on your social
networks
5. Make it easy for people to subscribe to your other digital
assets including social channels and blog.
49. How Do I Start with Social Media Marketing?
Blog - Case Study
51. How Do I Start with Social Media Marketing?
Top 5 Facebook “Page” Tips
1. Grow your fans by encouraging “likes”
2. Publish as a priority visual content
3. Engage and create community
4. Create custom tabs that help achieve Facebook goals
5. Integrate with your other social media channels
52. How Do I Start with Social Media Marketing?
Facebook - Case Study
53. How Do I Start with Social Media Marketing?
Facebook - Case Study
1. “Like” to enter competition
2. Create a Facebook shop
3. Capture email subscribers
4. Events
5. House Rules
6. Livestream Facebook app
7. Include visual apps eg Instagram and Pinterest
55. How Do I Start with Social Media Marketing?
Top 5 Twitter Tips
1. Learn the art of the headline (You only have 140
characters)
2. Grow your Twitter tribe
3. Engage with thought leaders and experts in your
industry
4. Tweet news
5. Tweet content
56. How Do I Start with Social Media Marketing?
Twitter Tools
57. How Do I Start with Social Media Marketing?
Twitter Tools – Hootsuite
Managing Twitter and my other social media accounts
58. How Do I Start with Social Media Marketing?
Twitter Tools – SocialOomph
Automation for:
• Publishing content to Twitter
• Following people back with “direct messages”
59. How Do I Start with Social Media Marketing?
Twitter Tools – Tweepi
Building targeted followers on Twitter
60. How Do I Start with Social Media Marketing?
Twitter – Case Study
61. How Do I Start with Social Media Marketing?
Twitter – Case Study
•Include a link in your Twitter account to your website or
blog
•Write an engaging description of your business or brand
•Brand it
•Add value to your community by tweet other interesting
content as well as others
•Automate content distribution
•Use tools to build targeted tribes and community
63. How Do I Start with Social Media Marketing?
YouTube Top Tips
1. Create short videos - 2 minutes or less
2. Optimize video for search engines
3. Promote them on the Blog, Facebook and Twitter,
64. How Do I Start with Social Media Marketing?
YouTube – Case Study
65. How Do I Start with Social Media Marketing?
YouTube – Case Study
1. Started with a low budget
2. Videos were only 2 minutes
3. Used humour
4. Branded their YouTube channel
5. Produce content consistently
6. Promote on other social media
66. How Do I Start with Social Media Marketing?
LinkedIn Top Tips
1. Participate in Groups
2. Use calls to action that capture emails
3. Integrate and publish to LinkedIn via your other
platforms such as your Blog and Slideshare account
68. How Do I Start with Social Media Marketing?
LinkedIn - Case Study
69. How Do I Start with Social Media Marketing?
LinkedIn - Case Study
1. Participated in an industry group that matched their
target audience (retailers)
2. Didn’t sell but provided an educational ebook
3. Included a call to action
4. Captured emails and built a subscriber database
71. How Do I Start with Social Media Marketing?
Slideshare Top Tips
1. Upload Offline PowerPoint presentations to Slideshare
2. Optimise for search engines
3. Publish and Promote on your other social networks
72. How Do I Start with Social Media Marketing?
Slideshare - Case Study
73. How Do I Start with Social Media Marketing?
Slideshare - Case Study – Optimize for Search Engines
74. How Do I Start with Social Media Marketing?
Slideshare - Case Study
1. Write a good description with keywords
2. Write enticing headlines
3. Publish consistently
4. Make it easy for Google to find your content
76. How Do I Start with Social Media Marketing?
Pinterest Top Tips
1. Create Boards that suit your product business
categories
2. Link them back to your other digital properties
3. Have some fun and make it less formal
4. Pin images from your website and blog
5. Build community and engagement by pinning and
sharing other people’s images
77. How Do I Start with Social Media Marketing?
Pinterest - Case Study
78. How Do I Start with Social Media Marketing?
Pinterest - Case Study
1. Created Boards that are consistent with her topics
Eg. Gardening, Cooking, Decorating
2. Uses high definition quality photos
3. Makes it personal – travel
4. Writes tempting descriptions
80. How Do I Start with Social Media Marketing?
Instagram Top Tips
1. Make it personal and fun
2. Publish regularly
3. Create high quality photos
81. How Do I Start with Social Media Marketing?
Instagram - Case Study “Jamie Oliver”
82. How Do I Start with Social Media Marketing?
Instagram - Case Study “Jamie Oliver”
• Jamie keeps it social (even includes his kids)
• Shares the photos on Facebook and Twitter
• Photos are consistent with his message and brand
• Publishes regularly and often (from his smart phone)
84. How Do I Start with Social Media Marketing?
Top 5 Google+ Tips
1. Long form content is valued on Google+
2. Use “Circles” to create targeted communities
3. Create in depth private discussions via “Hangouts”
4. Publish high quality images
5. Use the “+1” button to vote for content you like
85. How Do I Start with Social Media Marketing?
Google+ - Case Study
86. How Do I Start with Social Media Marketing?
Google+ - Case Study
1. Builds credibility (2 million fans post)
2. High quality images
3. Includes multimedia
4. Branded
87. Be Persistent!
“Nothing in the world can take the place of
persistence. Talent will not,…Genius will not,
Education will not; the world is full of educated
derelicts…… Persistence and determination
alone are omnipotent”
Calvin Coolidge - US President
88. Want to Learn How to Create and Market your
Online Brand with Social Media?
http://www.amazon.com/Blogging-Smart-Way-Create-ebook/dp/B008UGCTMS
The printing press was invented by Johann Gutenburg, a German, in the 1439. The printing press allowed the Renaissance to spread because it made new ideas available to a much larger audience. More books were written in the vernacular, rather than in Latin. Johann Gutenberg was a German goldsmith. In his day, people slowly copied books by hand or printed them from wooden blocks where each letter of every page had to be carved separately. Gutenberg learned to make metal letters that he called "type." He could pick up the letters and place them in rows to build pages. Each page was held together by a frame. Gutenberg fixed the frame to a press and pressed the inky surface of his type onto sheets of paper. Gutenberg's movable type helped him to make copies of books faster and more cheaply than ever before.
In the 1990’s people started expressing themselves with online diaries. According to Wikipedia, Justin Hall was one of the earliest bloggers who began eleven years of personal blogging in 1994 as the Web started to become widespread.The phrase was coined “web log“, which has through the wonderful world of language, been transformed into the term “we blog” and hence “blogging“.The tools for blogging have evolved to the point that the less technical of the population can now publish text, video and images simply and easily without understanding a single line of coding or computer programming. Tools such as WordPress and Tumblr have broken the technical tyranny of the geeks.Self expression and creativity has exploded online and allowed anyone with enough passion and discipline to publish their ideas via rich digital multimedia.Blogging plus Social MediaThe rise of social media has allowed bloggers to display and market themselves and their content globally without having to pay a cent to a newspaper, television mogul or to the mass media elite.Bloggers that were previously undiscovered became global brands on topics as diverse as food, fashion and technology. Marketing your blog was no longer restricted to building an RSS or email subscription list.Publishing and marketing has been democratized. Freedom to express yourself globally is available in seconds and it is also mobile.The age of the printing press is now threatened after 573 years. Print media marketing has now been surpassed by digital media for the first time in history.
We have a fast changing world but the challenge is that humans are slow to change and our thinking and habits are still trapped in traditional habitual thinking and customs. A lot of senior managers are still acting as if we are in a industrial and traditional mass media economy,The “Big Gap” between how we read and consume our information and the way we market and advertise. Radio took 38 years to reach 50 million usersTV took 13 yearsInternet took 4 yearsiPod took 3 yearsFacebook added over 200 million users in less than one
Great funny YouTube video about technology“My Blackberry is not working” Two Ronnies
Patrick Story – Car suspension part shipped from London to Sydney saving 40%Your competition is not just in your suburb, city or country. They are in Germany, Japan or China
These digital economy black swan events are both an opportunity and a challengeSome businesses will thriveOthers will dieThe question is which will you be?
Some sectors are under more pressure and change than othersDigital PhotographyPublishingMusic IndustryNewspapers
How does your Business stand out in a Crowded Digital Ocean of 500 million plus websites?This digital economy also raises some questions.
Consuming and organising all this information is one of the challenges of a modern knowledge world in which we liveDo we book mark itFile it on our laptopDo you punch the reference into your notes function of your iPhone or iPadDo you grab a pen and jot it down on your beloved Moleskine notepad?So
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
1. Life has become more complicated. In the past it was simpler as we only had one brand to create and maintain. You real world and offline brand. You got up in the morning and showered , shaved, put on your makeup, did your hair, put on your clothes and you were ready for the world.2. Today we have another brand to maintain, nourish and prepare. We check our emails, logon to our Facebook page, review our Twitter updates, see what Blog posts are resonating and review and approve the comments.We want to know how many friend requests we have, what out family and friends and colleagues are doing online. Others will be checking how many hits have happened over night to the YouTube channel, LinkedIn connection invites and if you are on slideshare how many have downloaded or viewed your presentations.As they say “its complicated”3. My digital brand life was born over 4 years ago when I logged onto Facebook for the first time in 2008. And saw dozens of old friends and colleagues from decades past emerge on my screen. It was like magic and it was easy.Grandfather mobile story This reminds me of a quote from Arthur C Clarke the science fiction writer of Space Odyssey 2001 fame. He said that any mature technology is indistinguishable from magic.4. 6 months later I created a Twitter account and found it rather quirky, amusing and didn’t really know what to do with it and for the next few months I just sent the occasional tweet to a few friends and strangers around the world.5. A few months after that In March, 2009 I started my blog after being inspired by David Meerman Scott and his book the “The New Rules of marketing and PR”, Hubspot (an online blog and company online marketing platform based upon content marketing) A book by Time Ferriss “The 4 Hour Work Week” which gave insights into creating a digital life.6. My Blog storyTwitter – from random to focused and also automatedEmailFacebookSlideshareLinkedInYouTubeThe blog is my home base and hub and my social networks are my outposts and ambassadors
1. Life has become more complicated. In the past it was simpler as we only had one brand to create and maintain. You real world and offline brand. You got up in the morning and showered , shaved, put on your makeup, did your hair, put on your clothes and you were ready for the world.2. Today we have another brand to maintain, nourish and prepare. We check our emails, logon to our Facebook page, review our Twitter updates, see what Blog posts are resonating and review and approve the comments.We want to know how many friend requests we have, what out family and friends and colleagues are doing online. Others will be checking how many hits have happened over night to the YouTube channel, LinkedIn connection invites and if you are on slideshare how many have downloaded or viewed your presentations.As they say “its complicated”3. My digital brand life was born over 4 years ago when I logged onto Facebook for the first time in 2008. And saw dozens of old friends and colleagues from decades past emerge on my screen. It was like magic and it was easy.Grandfather mobile story This reminds me of a quote from Arthur C Clarke the science fiction writer of Space Odyssey 2001 fame. He said that any mature technology is indistinguishable from magic.4. 6 months later I created a Twitter account and found it rather quirky, amusing and didn’t really know what to do with it and for the next few months I just sent the occasional tweet to a few friends and strangers around the world.5. A few months after that In March, 2009 I started my blog after being inspired by David Meerman Scott and his book the “The New Rules of marketing and PR”, Hubspot (an online blog and company online marketing platform based upon content marketing) A book by Time Ferriss “The 4 Hour Work Week” which gave insights into creating a digital life.6. My Blog storyTwitter – from random to focused and also automatedEmailFacebookSlideshareLinkedInYouTubeThe blog is my home base and hub and my social networks are my outposts and ambassadors
Create Multi-Media to reach everyone
Create strong visual content to power the sharing of your website and social network content There are many emerging signsFacebook has just spent $1 billion acquiring Instagram.Pinterest according to Experian is now the 3rd biggest social network in the US
Now by social I mean that you should make it easy for people to engage with your contentShare itSubscribe to itComment about itMany sites do not make it easy for people to share. Sharing buttons take two clicks don’t make it hard.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
Social Media Marketing is potentially exponential Many to ManyIt also amplifies due to low friction sharingThis is seen with sharing buttons Facebook Shares, Likes and Twitter Retweets
tribes
Networking was cocktail parties, events and lunchesNetworking can be accelerated with social networks by identifying common interests and grouping us in tribes globallyVirtual connections can quickly turn into face to face meetings and opportunities
The Web gives us access to a global village1. Social Media Channels allow you to publish in a variety of media to many social networking channels.A mobile phone puts a printing press in your handSocial networks and easy to use blogging platforms are the revolution to publishing in nearly 600 years since the invention of the Gutenberg press
Word of Mouth is powerful for referrals and trust but it is slowed by an analog worldIt was restricted to your friends and colleagues which are constrained by the Dunbar number (150)World of mouth transfers information globally in real time, Twitter, Facebook and YouTube
Word of Mouth is powerful for referrals and trust but it is slowed by an analog worldIt was restricted to your friends and colleagues which are constrained by the Dunbar number (150)World of mouth transfers information globally in real time, Twitter, Facebook and YouTube
Seen once online trust factor is 4%Being seen or heard 3-5 times online takes the trust level to 59%So being visible on Facebook, a blog and YouTube accelerates online trust building
Seen once online trust factor is 4%Being seen or heard 3-5 times online takes the trust level to 59%So being visible on Facebook, a blog and YouTube accelerates online trust building
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
Martha Stewart Pinterest
Martha Stewart Pinterest
http://instagram-business.tumblr.com/
http://instagram-business.tumblr.com/
You will need Persistence in building, maintaining and marketing your digital assets to Win a Digital economy.The challenges are there but the opportunities are global.Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. – Calvin Coolidge US President