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How to Unleash the Power of Content “Ideas and inspiration for content that people love to share on social media”

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The social and mobile web landscape has provided the means for everyone to become a publisher.
Social networks have allowed us to not only create content but reach a global audience.
But shouting at 2 billion people is hard.
Social platforms such as Twitter allow us to speak to our tribes, fans and followers. The ones that matter.
So what are the challenges to creating content?
1. Finding the ideas and inspiration - “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” - Stephen King
2. My ideas are not original
3. Forgetting about “you”
4. Building a platform
5. Marketing
6. Managing

What are the Opportunities?
1. It positions you as an expert
2. Networking opportunities
3. It has given the introvert a voice
4. Provides opportunity to create our own online asset & IP that you own
5. It has given creativity a platform
6. Monetise your content

In this presentation I reveal what have I learned about creating content that spreads.

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How to Unleash the Power of Content “Ideas and inspiration for content that people love to share on social media”

  1. 1. How to Unleash the Power of Content “Ideas and inspiration for content that people love to share on social media”
  2. 2. The Emma Creative
  3. 3. The Social Web Landscape - Publisher
  4. 4. The Social Web Landscape - Mobile
  5. 5. The Social Web Landscape - Global
  6. 6. The Social Web Landscape - Tribes
  7. 7. The Social Web Landscape - Search Engines
  8. 8. The Challenges
  9. 9. The Challenges - Finding the Inspiration
  10. 10. The Challenges - My ideas are not original
  11. 11. The Challenges - Its not about “your” product
  12. 12. The Opportunities
  13. 13. The Opportunities - Expert
  14. 14. The Opportunities - Trust
  15. 15. The Opportunities - Global Networking
  16. 16. The Opportunities - Gives the introvert a voice
  17. 17. The Opportunities – Communicate in real time
  18. 18. The Opportunities - Turn Content into Gold
  19. 19. What secrets did I learn?
  20. 20. Start
  21. 21. Perfection
  22. 22. Passion
  23. 23. Audience
  24. 24. Value
  25. 25. Simple
  26. 26. Simple
  27. 27. Headline
  28. 28. Structure
  29. 29. Multi-Media
  30. 30. Sharing
  31. 31. Promotion
  32. 32. Persistence
  33. 33. Tips for Shareable Content
  34. 34. #1. Lists
  35. 35. #2. Negative
  36. 36. #3. Infographics
  37. 37. #4. Images
  38. 38. #5. Video
  39. 39. #6. Curated Content
  40. 40. #7. How To’s
  41. 41. #8. Solving Problems
  42. 42. #9. News
  43. 43. #10. Research
  44. 44. #11. Case Studies
  45. 45. #12. Evergreen
  46. 46. #13. Reviews
  47. 47. #14. Statistics and facts
  48. 48. #15. Quotes
  49. 49. Calls To Action
  50. 50. Takeaways - Passion
  51. 51. Value
  52. 52. Start
  53. 53. Persistence “Nothing in the world can take the place of persistence. Talent will not, Genius will not, Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”

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