Social Media Marketing for a 21st Century Newsagent and "Bricks and Mortar" Retailer
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Newsagents, Retailers and "Bricks and Mortar Stores" need to adapt their marketing strategies to suit an increasingly digital world that is embracing a social and sharing web world. Newspapers and magazine sales are falling as online publishing as people increasingly buy and find their news and information online. How do you adapt and change your marketing and your business to suit the new digital age and knowledge economy?
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Social Media Marketing for a 21st Century Newsagent and "Bricks and Mortar" Retailer
- 1. Social Media Marketing for a 21 st Century Newsagent Facebook: Jeffbullas.com Blog: Jeffbullas.com Twitter: @jeffbullas
- 3. Why? The Web’s Growth
- 5. Google: Number One on the Web
- 26. Provide Social Subscribing and Sharing 1.Subscribe or Follow 2. Share
- 33. Social Media Marketing Video: Social Media ROI: Socialnomics
- 35. Social Media Marketing Community Expert
- 42. Facebook: Case Studies Red Nose Day: Capturing Facebook “Likes” and “ Email” Subscribers
- 43. Facebook: Case Studies Vintage Marketplace: Facebook Catalogue
- 44. Facebook: Case Studies Livescribe: Facebook Store
- 45. Facebook Case Studies BabyandMeGifts.com Facebook Shop
Editor's Notes
- Newspapers are read online Blogs are replacing Magazines iPads, iPhones and Laptops are replacing the way we receive and consume information Online stores are replacing bricks and mortar stores – we are seeing the closure of bookstores and recent announcements that even Solomon Lew is closing 55 fashion stores Magazine market drops by 4.5% Newspaper sales fall 4.2%
- Taken from the universities and made available to the public PC’s became cheap Broadband and Wireless has made it available everywhere and anytime
- 1994 the browser became widespread In late 1990’s online stores like eBay and Amazon started to emerge In the last 3 -4 years mobile broadband wireless became available, widespread and low cost
- Google became number one because 1. It refined search using a technology called Pagerank 2. It created online advertising that was on a self serve basis called Adwords 3. They are everywhere. Mobile with Android and Google maps
- Tthe online world has gone through three phases, defined by the way in which users discover information. Phase 1 – Portals About 10 years ago, the internet was dominated by p ortals , like Yahoo! and AOL. With fewer sites, this was the best way at the time for people to find what they were looking for online. Phase 2 – Search Engines As the internet grew and the number of pages exploded, portals became impractical. There was no way for them to keep up with the depth of content available on the increasing number of topics. Enter search engines . As web crawling technology improved, it became possible for search engines like Google to catalogue the millions of web pages and serve them up to users based on a specific search term. No matter how obscure your search, a search engine could find you relevant information. In 2004, Google had their IPO marking the ascent of search engines to the top of the online world. However, there were still 3 downsides to search engines: They were not instant: it would often take a couple of days for new pages to be added to their index They were based on the opinions of strangers: a search engine’s page ranking algorithm wasn’t able to prioritize the opinions of people that you know and trust They lacked emotion: an algorithm is unable to detect the ‘aha’ moment in pop culture (think of Susan Boyle on Britain’s Got Talent) Phase 3 – Social Networks Solving each of these obstacles requires a certain level of human judgment. Today, the web’s largest social networks are able to remedy these problems. Bringing together millions of social connections provides a new way of finding information, one based on the opinion of your family and friends. This brings a new level of relevancy to information sharing online.
- http:// www.youtube.com/watch?v =3SuNx0UrnEo
- In Australia with 10 million Facebook users more than 2 million people over the age of 45 are on Facebook On average more than 7 hours a month is spent by every person on Facebook 1 in 13 people on the planet are on facebook
- There are literally 100’s of thousands of social media sites There are only 5 that will really matter to you Research has shown that of all social marketing activities over 90% are using Facebook
- 3 Major Drivers are Low cost hardware Easy to use devices High speed broadband internet both fixed and wiresless http:// www.youtube.com/watch?v =kAG39jKi0lI
- Video: My Blackberry is not Working http:// www.youtube.com/watch?v =kAG39jKi0lI
- Provide email subscribe option Make it easy for people to follow you on Twitter and Facebook Enable Facebook and Twitter sharing in your online store
- http://www.slideshare.net/bbrelsford/eating-the-elephant-social-media-marketing-for-professionals
- http:// www.youtube.com/watch?v =ypmfs3z8esI&feature= player_embedded
- Reading: http://www.jeffbullas.com/2010/10/18/todays-twitter-tip-how-to-get-targeted-niche-followers
- http://www.jeffbullas.com/2011/05/09/50-awesome-youtube-facts-and-figures/
- They are based in Melbourne Makes it easy for customers to share the product information
- They use Storefront social Its where their customers hangout Integrate so it updates automatically with their online store
- Uses Facebook store to highlight most popular items Extension of the online store 50% of online sales attributed to Facebook page
- Provide email subscribe option Make it easy for people to follow you on Twitter and Facebook Enable Facebook and Twitter sharing in your online store