Ever Googled yourself? What did you see? Did you like your web “you”?
That’s the only way some people see you today in a digital world.
You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion.
In crowded job market and a competitive business world some packaging and promotion is essential.
Does your job define “you”?
For many people their career can be their primary building block that provides major personal meaning and purpose outside of their family. Lose your job and the question is asked, “Who am I?” or “Why do I exist?
Being made redundant at 40 or 50 can raise many doubts about life and its purpose. Being fired due to bad economic conditions, company failure or a political power play can be life shattering for many.
Should your life be so defined?
It’s as if you handed your life to the boss or the company that hired you. That is a scary place to be and can be avoided.
Building a personal digital brand can be done in parallel to your job and career.
Read more at http://www.jeffbullas.com/2014/10/20/the-10-pillars-to-creating-a-personal-brand-in-a-digital-world/#0mD1FLbCUwFmwCKd.99