Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The 10 Pillars to a Compelling Personal Brand in a Digital World

Ever Googled yourself? What did you see? Did you like your web “you”?
That’s the only way some people see you today in a digital world.
You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion.
In crowded job market and a competitive business world some packaging and promotion is essential.
Does your job define “you”?
For many people their career can be their primary building block that provides major personal meaning and purpose outside of their family. Lose your job and the question is asked, “Who am I?” or “Why do I exist?
Being made redundant at 40 or 50 can raise many doubts about life and its purpose. Being fired due to bad economic conditions, company failure or a political power play can be life shattering for many.
Should your life be so defined?
It’s as if you handed your life to the boss or the company that hired you. That is a scary place to be and can be avoided.
Building a personal digital brand can be done in parallel to your job and career.


  • Login to see the comments

The 10 Pillars to a Compelling Personal Brand in a Digital World

  1. 1. 10 Pillars to a Compelling Personal Brand in a Digital World
  2. 2. 1. Passion and Purpose
  3. 3. “Passion is energy. Feel the power that comes from focusing on what excites you.” Oprah Winfrey
  4. 4. "You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out." Steve Jobs
  5. 5. 1. Passion and Purpose The 4 steps to discovery 1. List your passions 2. Discover the sweet spot at the intersection 3. Describe your tone – Witty, Irreverent, Inspirational etc 4. Write the 20 word mission statement that distils your purpose Note: Thanks to Porter Gale for this distilling of the discovery process
  6. 6. 2. Digital platform
  7. 7. 2. Digital platform • Own your brand platform • Design • Build
  8. 8. 3. Social proof
  9. 9. 3. Social proof Establish online trust and credibility • Followers on social networks • Social sharing • Published in media
  10. 10. 4. Select your social networks
  11. 11. 4. Select your social networks Relevant social channels • Twitter • Facebook • Visual media
  12. 12. 5. Create focused content
  13. 13. 5. Create focused content Create and publish • Blog posts • Long form content • Evergreen articles • Multimedia content • Optimize your content for search, headlines, structure • Keep testing the content
  14. 14. 6. Build your online distribution
  15. 15. 6. Build your online distribution Content needs distribution. So engage with your fans and build online distribution • Social • Email • Search
  16. 16. 7. Network
  17. 17. 7. Network Your network is your net worth • Start with weak ties • Build strong ties • Give till it hurts
  18. 18. 8. Collaborate
  19. 19. 8. Collaborate Create joint ventures with your network that produce • Find and foster producing relationships that communicate and sell to the same audience category with online distribution • Create a compelling offer that is easy for the partner to execute • Market to each others email list and distribution networks
  20. 20. 9. Ship an Epic Creation
  21. 21. 9. Ship an Epic Creation Serious credibility • Book • Movie • Album
  22. 22. 10. Learn the art of communication
  23. 23. 10. Learn the art of communication The art and science of touching minds and hearts • Written • Verbal • Visual
  24. 24. Wrapping it up 1. Build your personal brand on passion and purpose 2. Own your digital platform 3. Display social proof 4. Select your social networks 5. Create the best content you can 6. Build your online distribution 7. Network 8. Collaborate 9. Create and build an epic creation 10. Learn the art of communication 11. Persist