Here's some points about branding that most people overlook. Creating your own brand doesn't only imply design aesthetics or design elements. There's more to design strategy that made most brands these days stand out from the rest!

1. BRAND
ENGAGEMENT &
ITS IMPORTANCE

3. IT IS THE

8. OR ANY OTHER FEATURE THAT IDENTIFIES ONE
SELLER'S PRODUCT DISTINCT FROM THOSE OF
OTHER SELLERS

9. ON A DEEPER NOTE, ITS DEFINITION
SOMETIMES VARIES…
 It can be the perception a consumer holds.
 It can be a complex symbol that signals what the brand represents.
 It can be intangible assets that drive shareholder value for owners.

10. THERE IS NO RIGHT OR WRONG
DEFINITION OF BRAND

11. IT VARIES IN ITS COMPONENTS

12. YOU WILL KNOW ABOUT IT AS WE
PROCEED

13. Brand
=
Reputation

14. HOW DO WE ACHIEVE THAT

15. YOU HAVE TO HAVE

17. JUST LIKE YOUR VERY OWN NAME,
YOUR BRAND’S IDENTITY SHOULD
ALSO POINT OUT DIRECTLY TO YOUR
PRODUCT.

18. Personality

19. A BRAND PERSONALITY IS SOMETHING
TO WHICH THE CONSUMER CAN
RELATE.
• Excitement: carefree, spirited, youthful
• Sincerity: genuine, kind, family-oriented, thoughtful
• Ruggedness: rough, tough, outdoors, athletic
• Competence: successful, accomplished, influential, a leader
• Sophistication: elegant, prestigious, pretentious

20. Structure

21. YOUR BRAND SHOULD HAVE A CLEAR
CONTRAST TO OTHERS AND IT SHOULD
RELATE WITHIN YOUR ORGANIZATION.

22. THESE THREE ELEMENTS

23. Identity
Personality
Structure

24. COMPRISES YOUR

25. LET’S TAKE A LOOK AT THESE

27. TEST YOURSELF

29. SHAPES,
SYMBOLS AND TYPEFACES
BECOME INSTANTLY ASSOCIATED
WITH
PARTICULAR BRANDS.

30. BUT WAIT, HERE’S MORE!

31. WE HAVE TWO OTHER IMPORTANT
ELEMENTS

33. HOW WE ACT AND BEHAVE
IT’S THE RELATIONSHIP WE FORM
AND EXPERIENCES WE IMPART ON
OUR CONSUMERS!

34. Performance

35. IT’S THE OVERALL POSITIVE IMPACT
ON EVERY PRODUCT!

36. THESE TWO ELEMENTS

37. Behavior
Performance

38. BECOMES

40. WHY IS ENGAGEMENT IMPORTANT?

41. LETS TAKE A LOOK AT THESE
BRANDS

47. IF BRAND IS ALL ABOUT
Identity
Personality
Structure

48. THEN, THESE PRODUCTS

54. WOULDN’T BE SUCH A STRONG BRAND AS
THERE ARE MANY COPY CATS THAT CAN TRY TO
LOOK LIKE ORIGINALS!

55. A BRAND IS MORE THAN THESE ELEMENTS.

56. A GREAT BRAND GOES BEYOND TO DELIVER
SERVICE, EXPERIENCE AND QUALITY, WHICH IS
MEMORABLE TO THE CONSUMER, CREATING
LOYALTY.

57. AND THAT’S WHERE

58. ENGAGEMENT

59. COMES IN!

61. BECAUSE WE HAVE SO MANY OPTIONS

62. ALL GREAT BRANDS HAVE
ONE THING IN COMMON

63. A PROMISE

64. ENGAGEMENT IS ALL
ABOUT

65. INTELLECTUAL CONNECTION

66. UNDERSTANDING WHAT THE
BRAND STANDS FOR

67. EMOTIONAL

68. DEVELOPING AN EMOTIONAL ASSOCIATION TO
THE BRAND TO CULTIVATE GENUINE LOYALTY

69. ALIGNING BOTH THE INTELLECTUAL
AND EMOTIONAL COMPONENT
WILL ACHIEVE YOUR GOAL

70. THROUGH THIS ALIGNMENT OF INTELLECT
AND EMOTION, BRAND CAN BE USED AS A
CENTRAL ORGANIZING THOUGHT TO
GUIDE THE BUSINESS

71. UNDERSTANDING AND
RALLYING AROUND THIS
CENTRAL THOUGHT CAN
ENSURE CONSISTENT
DELIVERY OF THE BRAND.