Opening keynote at the IBM Information On Demand (IOD) Conference, Las Vegas, 2011. 12,000 peeps.

1. Big Data. Deep Analytics. New Physics. The Journey from Enterprise Amnesia to Enterprise Intelligence Jeff Jonas, IBM Distinguished Engineer Chief Scientist, IBM Entity Analytics Email: [email_address] Blog: www.jeffjonas.typepad.com Twitter: http:// www.twitter.com/jeffjonas

2. State of the Union: Enterprise Amnesia

4. Enterprise Amnesia , definition A defect in memory, resulting in missed opportunity, wasted resources, lower revenues, unnecessary fraud losses, and other bad news.

6. Data Volumes Exploding “ Every two days now we create as much information as we did from the dawn of civilization up until 2003.” ~ Eric Schmidt, CEO Google

7. Trend: Organizations Are Getting Dumber Time Sensemaking Algorithms Available Observation Space Computing Power Growth WHY?

8. Algorithms at Dead End. You Can’t Squeeze Knowledge Out of a Pixel.

9. No Context [email_address]

11. Information in Context … and Accumulating Top 200 Customer Job Applicant Identity Thief Criminal Investigation [email_address]

13. Puzzling 270 pieces 90% 200 pieces 66% 150 pieces 50% 6 pieces 2% (pure noise) 30 pieces 10% (duplicates)

16. First Discovery

17. More Data Finds Data

18. Duplicates in Front Of Your Eyes

19. First Duplicate Found Here

23. 150 pieces 50%

30. Enterprise Intelligence One Plausible Journey Enterprise Intelligence How to Get From Here to There

31. Observation Space Sense and Respond What you know New Observations

32. Observation Space Sense and Respond Decide ? Relevance Finds the Sensor (<200ms) Data Finds Data

33. Explore and Reflect Observation Space Data Finds Data Sense and Respond Decide ? Directed Attention Relevance Find You Deep Reflection Curated Data Pattern Discovery Relevance Finds the Sensor (<200ms)

34. Observation Space Directed Attention NEW INTERESTS Data Finds Data Explore and Reflect Sense and Respond Decide ? Deep Reflection Curated Data Pattern Discovery Relevance Finds the Sensor (<200ms)

35. Observation Space Data Finds Data Directed Attention Explore and Reflect Sense and Respond NEW INTERESTS Decide ? Deep Reflection Curated Data Pattern Discovery Relevance Finds the Sensor (<200ms) ILog Netezza BigInsights Cognos InfoSphere Streams

36. Report and Manage Explore and Reflect Sense and Respond Observation Space Decide ? Directed Attention NEW INTERESTS Deep Reflection Curated Data Pattern Discovery Relevance Finds the Sensor (<200ms) Data Finds Data Info Management Systems

37. Content Management Case Management Data Warehousing Report and Manage Observation Space Decide ? Directed Attention NEW INTERESTS Deep Reflection Curated Data Pattern Discovery Relevance Finds the Sensor (<200ms) Data Finds Data Info Management Systems

38. Observation Space Data Finds Data Identity Insight/Sensemaking SPSS Directed Attention Explore and Reflect Sense and Respond NEW INTERESTS Decide ? Deep Reflection Curated Data Pattern Discovery Relevance Finds the Sensor (<200ms) ILog Netezza BigInsights Cognos InfoSphere Streams

39. Closing Thoughts

41. Wish This On The Competition Time Sensemaking Algorithms Available Observation Space Computing Power Growth Enterprise Amnesia

42. The Way Forward: Enterprise Intelligence Context Accumulation Time Sensemaking Algorithms Available Observation Space Computing Power Growth

43. Big Data. Deep Analytics. New Physics. The Journey from Enterprise Amnesia to Enterprise Intelligence Jeff Jonas, IBM Distinguished Engineer Chief Scientist, IBM Entity Analytics Email: [email_address] Blog: www.jeffjonas.typepad.com Twitter: http:// www.twitter.com/jeffjonas