Up, Down and Sideways: Going the Distance With Your Content Marketing
Description In the world of marketing, the winners not only create helpful content, but then make the most of it by strategically planning how to reformat, repurpose, and redistribute it up, down, and across appropriate channels. In this webinar you will learn from the ground up how to build an audience with your content to attract new speaking opportunities, book deals and consulting clients, and most important, how to do it smarter, better and faster. Participants Will Learn #1 – Learn the essential 4 Pillars of Online Marketing™ that are either helping or hurting your SEO, and how to get them right. #2 – Learn how to build a timesaving content generation system that progressively refines your content as it is reformatted, repurposed, and redistributed. #3 – Learn why personal content curation is a leading trend, and how for a minimal time investment you can leverage it to help your communities. Speaker Bio Jeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
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Up, Down and Sideways: Going the Distance With Your Content Marketing
- 1. Up, Down and Sideways: Going the Distance With Your Content Marketing Presented by Jeff Korhan, MBA June 4, 2015
- 2. ©Jeff Korhan 2015 @jeffkorhanhttp://bit.ly/1AD5xN1
- 3. ©Jeff Korhan 2015 @jeffkorhan “Artists and athletes go the distance because stopping just a little short is enough to compromise the result – winning versus losing”
- 4. ©Jeff Korhan 2015 @jeffkorhan “… using content to attract and engage a clearly defined audience, with the objective of driving profitable actions.” Content Marketing
- 5. ©Jeff Korhan 2015 @jeffkorhan Know, Like and Trust The Social Marketing Process™
- 6. ©Jeff Korhan 2015 @jeffkorhan Content Marketing Social Selling ① Know Your Customers ② Remove Buying Obstacles ③ Nurture Relationships 6
- 7. ©Jeff Korhan 2015 @jeffkorhan What’s Next? 7
- 8. ©Jeff Korhan 2015 @jeffkorhan ① Know Your Customers 8
- 9. ©Jeff Korhan 2015 @jeffkorhan The Trust Economy 1. Business is Now Personal 2. Markets are Collaborative 3. Communities are the New Markets
- 10. ©Jeff Korhan 2015 @jeffkorhan Content Marketing 1. Answers questions 2. Solves problems 3. Inspires The Social Marketing Process™ “Helping is the new selling”
- 11. ©Jeff Korhan 2015 @jeffkorhan Small Business Media 1. Paid Media – advertising 2. Earned Media -‐ e.g social media 3. Owned Media -‐ e.g, websites, blogs, newsletter, podcasts, etc.
- 12. ©Jeff Korhan 2015 @jeffkorhan 4 Pillars of Online Marketing Success™ 12 Photo Credit: http://bit.ly/1xaFkUj
- 13. ©Jeff Korhan 2015 @jeffkorhan 4 Pillars of Online Marketing Success™ 1. Modern Website 2. Intimate Newsletter 3. Consistent Blog 4. Active Social Media 13
- 14. ©Jeff Korhan 2015 @jeffkorhan ② Remove Buying Obstacles 14
- 15. ©Jeff Korhan 2015 @jeffkorhan Micro-‐Business Brand 15 bit.ly/1Ek49zP
- 16. ©Jeff Korhan 2015 @jeffkorhan Content Marketing
- 17. ©Jeff Korhan 2015 @jeffkorhan ③ Nurture Relationships 17
- 18. ©Jeff Korhan 2015 @jeffkorhan Content Marketing …gets and keeps the narrative on track. “The right content, in the right place, at the right time.” “Adaptive Content”
- 19. ©Jeff Korhan 2015 @jeffkorhan Stories are how we make sense of the world. Stories Sell
- 20. ©Jeff Korhan 2015 @jeffkorhan Newsletter Communities 20
- 21. ©Jeff Korhan 2015 @jeffkorhan Repurposing or Self-‐Plagiarism?
- 22. ©Jeff Korhan 2015 @jeffkorhan Deep Practice
- 23. ©Jeff Korhan 2015 @jeffkorhan Up, Down and Sideways n Podcast Interview Ideas -‐ down n Newsletters -‐ up n Blog articles -‐ sideways n Podcast Episodes -‐ sideways n Live Presentation – up
- 24. ©Jeff Korhan 2015 @jeffkorhan Further: Up, Down and Sideways n Long-‐form article -‐ down n Online training course -‐ up n Live training course -‐ sideways n Podcast -‐ down and sideways n Book -‐ up
- 25. ©Jeff Korhan 2015 @jeffkorhan What is Free and Premium?
- 26. ©Jeff Korhan 2015 @jeffkorhan
- 27. ©Jeff Korhan 2015 @jeffkorhan Sideways
- 28. ©Jeff Korhan 2015 @jeffkorhan Refine Your Content Development Process 28 … to Make New Discoveries “You don’t even know what the thing is yet … how big it can get, how far it can go.”
- 29. ©Jeff Korhan 2015 @jeffkorhan Up, Down and Sideways (December 2014)
- 30. ©Jeff Korhan 2015 @jeffkorhan Yesterday: May 5, 2015
- 31. ©Jeff Korhan 2015 @jeffkorhan Build and Refine Your Process 1. Content Mission Statement 2. Plan “atomization” sequence 3. Personally curate and share (trend) 4. Create and test original content 5. …Go the Distance!
- 32. ©Jeff Korhan 2015 @jeffkorhan Let’s Connect! @jeiorhan jeForhan.com/newsletter linkedin.com/in/jeiorhan speaker@jeiorhan.com