The document provides 10 tips for new product managers. The tips are: 1) Spend time with customers to understand their needs; 2) Ask "dumb" questions to learn from others; 3) Let go of your past roles and focus on being a product manager; 4) Surround yourself with experts for advice and support; 5) Gather various types of data to make informed decisions; 6) Focus on a few priorities initially for quick wins; 7) Concentrate on defining product requirements, not implementation details; 8) Communicate regularly with all stakeholders; 9) Promote your product internally to gain support; 10) Be willing to help with other tasks as needed. Additional resources for product managers are also provided.

1. Ten Tips For New Product Managers Presented by Jeff Lash [email_address] www.jefflash.com www.goodproductmanager.com

2. Four types of “new” Product Managers Your relationship to the organization Existing New Existing product, same organization Existing product, new organization New product, same organization New product, new organization Type of product Tenured New

20. Communication Source: Seven Traits of Successful Product Managers; Michael Shrivathsan michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html

21. Communication Product Manager Engineering Sales Marketing Manager

22. Communication Product Manager Engineering Design Finance Legal Project Management Sales Marketing Manager Executives Other PMs Customer Service

23. Communication Product Manager Engineering Design Finance Legal Project Management Sales Marketing Customers Investors Industry Analysts Manager Executives Other PMs Customer Service Partners

27. Do whatever it takes “ Be willing to do whatever it takes. … I know of many cases where the product manager needed to help out with deliverables for customer support, sales training, technical writing, QA, engineering, and marketing. You may need to just do it.” Source: Thriving in Large Companies; Silicon Valley Product Group www.svproduct.com/blog/files/thriving_in_large_companies.html