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The Inception Deck
How to get everybody on the
bus
October, 2013
Agenda
Why are we
here?

Elevator pitch

Product box

Not List

Meet the
neighbors

Show
solution

Up at night

Size it up

What’s going
to give?

What’s it
going to take?
Why are we here?
 Teams make 1000s of decisions and tradeoffs when

building software
 Want them to make the right ones
 To do that they need to be informed
 They need to know ‘why’
Elevator Pitch







<Product Name> - Product Box
NOT List
Meet the neighbors
Product
Owner

Services
Team

External
Stakeholders

Core
Team

Project
Sponsors

Functional
Managers

Exec End Users
Meet the neighbors
Our customer

Stakeholders
Core Team
Show the Solution

End User
Up at night






Size it up
What's going to give?
What’s it going to take?
Summary




Some parting advice






 Questions?
Resources


 http://agilewarrior.wordpress.com/2010/11/06/the-agile-

inception-deck/


 http://www.mountaingoatsoftware.com/tools
The Inception Deck - How to get everybody on the bus

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The Inception Deck - How to get everybody on the bus

Editor's Notes

  1. CPMP Session 01: The Inception Deck - How to get everybody on the busPresented By: Jeff York, PMP, PMI-ACP
  2. Ten tough questions and exercises you’d be crazy not to do and ask before starting any project.
  3. The inception deck is your flashlight for dispelling the mist and mystery around your project. It’s a collection of ten tough questions and exercises you’d be crazy not to do and ask before starting any project. The idea behind the inception deck is, that if we can get the right people in the room and ask them the right questions, this will do wonder for collectively setting expectations about our project. By putting the team through a series of exercises and capturing the output on a slide deck, we can collectively get a pretty good idea about what this project is, what it isn’t, and what it’s going to take to deliver.
  4. This is a quick reminder about why we are here, who our customers are, and why we decided to do this project on the first place.Catapult Playbook – Take Dead Aim
  5. If we had thirty seconds and two sentences to describe our project, what would we say?Catapult Playbook – Take Dead Aim
  6. If we were flipping through a magazine and we saw an advertisement for our product or service, what would it say, and , more importantly, would we by it? Features vs. Benefits555 horsepower engine Pass easy on the highway0-100 in 4.7 seconds Impress your friendsBrake energy regeneration Save moneyAll wheel drive Break safely with loved ones
  7. It’s pretty clear what we want to do on this project. Let’s be even clearer and show what we are not doing? Catapult Playbook – Set the Baseline
  8. Our project community is always bigger than we think. Why don’t we invite them over for coffee and introduce ourselves?Catapult Playbook – Iterative, Synchronous Communication and Communication Highway
  9. Clarify who’s calling the shots!Catapult Playbook – All the Bricks in the Wall, Iterative, Synchronous Communication and Communication Highway
  10. Let’s draw the high-level blueprints of the technical architecture to mare sure we are all thinking of the same thing. You pick your architecture… when you pick your team.Catapult Playbook – The Carpenter
  11. Some of the things that happen on projects are downright scary. But talking about them, and what we can do to avoid them, can make them less scary.Catapult Playbook – The Set-up Routine and Communication Highway
  12. Is this thing a three-, six-, or nine-month project?Catapult Playbook – Plan the Work, Work the Plan
  13. Project s have levers like time, scope, budget, and quality. What’s most and least important for this project at this time?http://www.mountaingoatsoftware.com/toolsCatapult Playbook – The Four Legged Stool
  14. How long is it going to take? How much will I cost? And what kind of team are w we going to need to pull this off?This should be an estimate and NOT a commitment. Providing estimates in ranges is a best practice. Catapult Playbook – Know Your Nums