Before touching a keyboard, there are 5 important questions you should ask yourself and your company before beginning a blogging effort. If your company already has a corporate blog this session might expose a few new ideas to spice things up. In this fast-paced session a few time-tested and proven ideas will be explored and shared for getting started and staying on-track. Originally presented at #WPC15 in Orlando on 7-14-2015

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8. Audience
Month Topic / Theme Events SharePoint Office 365 Azure
AIIM
(Industry)
IAMCP
(Community)
Partners
Jan BYOD
Feb BYOA
Mar
April Build
May Ignite
June
July Alliances WPC
August
Sept Verticals SharePointalooza
Oct
Nov
Dec
Steps:
1. Identifty activities by month
2. Assign owners
3. Create roll back timelines
4. Use publishing tools to pre-populate content

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Pro Tip: Capture & Curate Ideas

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Pro Tip: PR Releases are Important

14.  This is part of the Why?
 Drive Awareness
 Show that your firm is an
industry leader
 Highlight Customers & Partners
 Show Off Employees Skills & Expertise
 Break into new areas
 Verticals, Regions, Products, etc.
 Give Back

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Contentful
Anchor
Silvrback
Tumblr
LinkedIn
Postach.io
Scriptogram
Tinypress
Screenshorts
WordPress
Squarespace
Posthaven
Ghost
Kirby
Medium
Svbtle
Postagon
Jekyll
BLOGGINGPLATFORM
OPTIONS

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17. Once is Not Enough

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 Make it fun …
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Pro Tip: Keep Me Informed!

20. 5 Questions & Answers about Business Blogging
Why, Content, Goals, Posting & Popularizing

21. Jeff Shuey
Managing Director & Evangelist
NuNalu
jshueywa.blogspot.com
@jshuey
jeff@nunalu.com
Linkedin/JeffShuey