1.
Jeff Shuey
Managing Director & Evangelist
NuNalu
jshueywa.blogspot.com
@jshuey
jeff@nunalu.com
Linkedin/JeffShuey
My Favorite Business Books

2.
Jungle Rules
by John Imlay
This was before my time in the software
industry, but it sure seems like it was a
fun time for all. Some of the antics and
tactics employed are classic.
This book can be hard to find.
It’s sometimes listed as out of print. If
you can’t find a copy send me a note – I’ll
share mine and we can pass it around.

3.
Sacred Cows make the
Best Burgers by Robert Kriegel
My favorite line from this book is …
“Don’t Pave the Cow Paths”
which as an engineer and as someone
involved in the ECM and BPM industries
for 20+ years it resonates very nicely.

4.
The Circle of Innovation
by Tom Peters
Tom has a lot of books and content out
there and I had a hard time picking just one.
To me the best thing from Tom is seeing him
present live. I have been fortunate enough
to see him twice.
He brings it!

5.
Crossing the Chasm
by Geoffrey Moore
I have also been fortunate enough to see
Geoffrey present live. I was working for
FileNet (now owned by IBM) and this was
just about the time “Crossing the Chasm”
was coming out.

6.
The Essential Drucker
by Peter F. Drucker
Again, I was fortunate enough to get to
see Peter Drucker do a live Q&A at
Claremont College.
He was in his 80’s yet still on top of his
game. His insights from 30+ years ago are
still being applied today
They have helped form the foundation
for many successful companies and
industries.