Netflix And Fb Connect

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Technology Entertainment & Humor

Netflix and
Facebook Connect

Michael Hart
Director of Engineering
Community and API

About Netflix
 Subscription movie rentals
 Over 10 million subscribers
 Distribute over 2M DVDs per day

Goals for Facebook Connect
 Member retention
 New member acquisition

Scenario
 “Movies make for great conversations”
 Share your movie tastes with your
friends
 Ratings
 Opt-in, all or nothing

How are we measuring success?
 Key business metrics
 Acquisition: CPA
 Retention: churn %
 Key proxy metrics
 (Comment Rate)
 Queue add rate
 Play rate

How are we measuring success?
 Other metrics
 Connected users
 Disconnected users
 Ratings shared
 FB story clicks
 Sign-up rate
 Connect rate
 Connect abandonment rate

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