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Social Media Metrics

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Jeff Wisniewski
Jeff Wisniewski
TechnologyDesign
1 of 33
DEFINING & MEASURING SOCIAL MEDIA SUCCESS Jeff Wisniewski [email_address]
Game Plan ,[object Object],[object Object],[object Object]
Why Be Social ,[object Object],[object Object],[object Object],[object Object]
Why Be Social? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Be Social? ,[object Object],[object Object],[object Object]
[object Object]
Developing a social media plan ,[object Object],[object Object],[object Object],[object Object],1 2 3 4
Listen ,[object Object],[object Object],1
Prepare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2
Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],3
Measure 4
Gosh, this is hard! ,[object Object],[object Object]
Why measure? ,[object Object],[object Object]
What you’re not measuring… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object]
What you are measuring… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outcome ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Experience ,[object Object],Listen Engage Converse Take action
The experience metric ,[object Object],[object Object],You LIKE me, you REALLY like me!
Five things to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 4 5
 
Monitor search engine results ,[object Object],1
Monitor social media search engine results ,[object Object],[object Object],[object Object],[object Object],2
technorati For blogs and feeds Authority score: the number of distinct blogs linking to you in the past six months, favorites (i.e. your fans) and your blog's rank (Quantitative) Qualitative: Which blogs are linking to you? Are they blogs that your target audience reads and respects? Are readers able to see the blogger as someone "who is like me"? technorati.com
delicious Is your content bookmark-worthy? Use delicious built-in statistics to monitor links to your content, tags and notes. Go to delicious, search for your library, project, or service, and see how many people have bookmarked it (quantitative), when, and see what if any comments have been posted (qualitative). delicious.com
[object Object],[object Object],[object Object]
Create alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3
Google Analytics and Clicky for Social Media ,[object Object],[object Object],[object Object],[object Object],4
 
Assess the nature and sentiment of activity ,[object Object],[object Object],[object Object],[object Object],5
[object Object]

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