http://jeffzelaya.com/social-selling-training - This is the deck for my Social Selling training presentation for the 2014 BXSI Annual Sales Conference. During this presentation I shared: -What is Sales 2.0? -What are the benefits of Sales 2.0? -How has sales evolved? -What do social salespeople stand to gain? -How to use LinkedIn for social selling -How to use Hubspot Signals for Social selling -How to use Sales Loft and Google Alerts for Social Selling -How to use content in your social selling strategy and more.... Are you interested in hiring a professional Social Selling Trainer for your next Sales Conference? Contact Jeff Zelaya at http://jeffzelaya.com/contact

1. W E L C O M E
T O
S A L E S 2 . 0

2. I W A S J U S T T H I N K I N G A B O U T
Y O U
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

3. Y E S , I T ’ S A C T U A L L Y P E R F E C T
T I M I N G
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

4. T H I S I S T H E G U Y I
W A N T E D Y O U T O M E E T
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

5. I S A W W H A T Y O U P O S T E D O N L I N E
A N D W A N T E D T O L E A R N M O R E
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

6. T H I S I S O U R F I R S T I N - P E R S O N
M E E T I N G B U T I F E E L L I K E I K N O W Y O U
A L R E A D Y
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

7. *Top Producing Sales Skills Required
SOCIAL SELLING SUCCESS
IS GUARANTEED*!
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-traini

8. • Goal Setter
• Persistent
• Driven
• Saver & Invester
• Knowledgable
• Positive Attitude
• Confident
• Organized
• Excellent Communication Skills
• Hard worker AND SMART worker
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

9. Sales is evolving…
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

10. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

11. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

12. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

13. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

14. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

15. Y O U R R O L O D E X O N S T E R O I D S
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

16. L E A D G E N E R A T I O N
A N D A P O W E R F U L
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

17. G U E S S W H A T E L S E
C H A N G E D ?
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

18. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

19. 7 0 % O F B U Y I N G P R O C E S S
C O M P L E T E D W I T H O U T S A L E S
I N V O L V E M E N T
Source: Marketo
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

20. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

21. O N A V E R A G E D E C I S I O N M A K E R S
C O N S U M E 5 P I E C E S O F C O N T E N T
B E F O R E B E I N G R E A D Y T O S P E A K T O A
S A L E S R E P
Source: CMO Council StudySocial Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

22. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

23. I N 2 0 0 7 I T T O O K A N A V E R A G E O F 3 . 6 8
C O L D C A L L A T T E M P T S T O R E A C H A
P R O S P E C T . T O D A Y I T T A K E S 8
A T T E M P T S
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

24. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

25. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

26. Y O U H A V E A D E C I S I O N
T O M A K E T O D A Y
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

27. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

28. C O N G R A T U L A T I O N S !
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

29. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

30. 7 8 % O F S A L E S P E O P L E U S I N G
S O C I A L M E D I A O U T S E L L T H E I R
P E E R S
Source: ForbesSocial Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

32. 8 2 % O F P R O S P E C T S C A N B
E R E A C H E D V I A S O C I A L
M E D I A
Source: InsideView.comSocial Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

33. • Increase customer renewals by 15%
• Increase team quota attainment by 31%
• Increase reps hitting quota by 21%
• Increase weekly demos from 4.3 to 7.8
Social Selling Organizations On Average:
Source: AberdeenSocial Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

34. Money Talks
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

35. • $1.2 Million in Revenue in 18 Months
• Rookie of the Year
• President’s Club in 5 Months
• 269% of Goal in 2013
• Consistent Top Producer
• Trained Over 250 Sales Professionals
• Sales Leader @ Triblio
• LinkedIn’s Most Recommended Sales Executive Under 30
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

36. DISCLAIMER:
LinkedIn is ONLY one tool
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

37. One Tool Isn’t Enough
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

38. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

39. T O O L S T O Y O U R
T O O L B O X
C O N S I D E R A D D I N G T H E S E
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

40. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

41. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

42. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

43. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

44. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

45. Trust
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

46. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

47. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

48. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

49. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

50. Don’t just check in to follow up…
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

51. 2,479 views
if just 1% convert into leads
= 24 new leads
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

52. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

53. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

54. ContentSocial Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

55. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

56. Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

57. What if?
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

58. A Y E A R F R O M N O W
Y O U W I L L W I S H
Y O U H A D S T A R T E D
T O D A Y
- K A R E N L A M B
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

59. Thank You!
Jeff Zelaya
305.766.2631
jeffzelaya@gmail.com
http://jeffzelaya.com
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training

60. P H O T O C R E D I T S
• http://zapp4.staticworld.net/reviews/graphics/products/uploaded/apple_116inch_macbook_air14ghz_128_gb_7
10258_g2.jpg
• http://upload.wikimedia.org/wikipedia/commons/c/cf/Box-cutter.jpg
• http://blogs-images.forbes.com/sap/files/2011/08/272398_l_srgb_s_gl.jpg
• http://i.huffpost.com/gen/1863593/thumbs/o-READING-SCIENTIFIC-PAPERS-facebook.jpg
• http://www.infographicszone.com/wp-content/uploads/2013/03/the-evolution-of-the-salesperson-1.jpg
• http://www.findandconvert.com/wp-content/uploads/2014/01/business-man-on-the-phone.jpg
• http://www.puertochan.org/mu/src/139545579777.jpg
• http://sigmamindset.com/wp-content/uploads/2012/03/runner-crossing-finish-line1.jpg
• http://watchdog.org/wp-content/blogs.dir/1/files/2014/04/Money-100s.jpg
• http://www.toolstop.co.uk/draper-88904-tb530-expert-530-x-200-x-210mm-cantilever-tool-box-p50550
Social Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training